Drive-through Audience in United States

Drive-through logo

Drive-through has an estimated audience of 6,990,117 people in United States. 62.9% are female, 37.1% are male, average age 39.8. Top regions: California, Ohio, Texas. Top brand affinities: Unique Gifts, Historic site, Mathcore, Home staging, Grinch.

The average Drive-through fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Unique Gifts, Historic site, Mathcore, with strongest over-indexing on Unique Gifts (1.56× the country average). Demographically, the Drive-through audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Drive-through fans

Demographic split for Drive-through audience in United States
MetricValue
Female62.9%
Male37.1%
Average age39.8
Estimated audience size6,990,117

Audience persona

The typical Drive-through fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Drive-through in United States
RegionReachAffinity
California1,361,9131.77×
Ohio664,4883.09×
Texas545,2330.91×
New York443,3431.13×
Michigan439,9472.41×
Indiana411,4313.22×
Pennsylvania405,9101.72×
Colorado227,6852.07×
Florida216,2070.46×
Arizona214,9271.51×
Kentucky194,4232.22×
Nevada188,9062.79×
Illinois180,8580.78×
Missouri178,0021.58×
Georgia177,3140.82×
Kansas172,8433.14×
Tennessee172,0991.23×
Massachusetts122,3930.89×
Washington109,5470.78×
North Carolina80,6340.38×
Oklahoma77,3441×
Oregon76,1710.95×
South Carolina67,8710.65×
Virginia66,1910.39×
Alabama64,5070.66×
Minnesota60,6020.61×
Wisconsin53,3250.51×
Utah50,1690.8×
Rhode Island45,4992.04×
New Jersey42,9610.24×
Connecticut40,5410.58×
Iowa39,4690.69×
Idaho35,9781.03×
Maine27,3421.09×
West Virginia26,1950.8×
Maryland23,8230.2×
New Hampshire22,4960.82×
Vermont17,3231.41×
Arkansas16,4370.29×
Hawaii14,0600.47×
Nebraska13,2170.38×
Mississippi10,5470.18×
Montana9,8850.51×
Louisiana9,8540.11×
New Mexico6,6330.19×
South Dakota6,4630.4×
Wyoming5,1930.5×
Washington, District of Columbia3,4170.16×
North Dakota2,8380.2×
Delaware2,4180.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drive-through audience
BrandAffinityCategory
Unique Gifts1.56×Shopping
Historic site2.72×Arts & Culture
Mathcore4.66×Music & Radio
Home staging2.74×Home & Garden
Grinch2.07×Movies & TV
JDSU1.55×Business & Career
Birthday Gifts1.61×Kids & Family
Goop2.68×Internet & Social Media
Flash memory1.96×Technology & Electronics
Sinaloa1.66×Travel & Leisure
Vocal harmony2.04×Music & Radio
Governor of Michigan3.14×Politics & Society
Captain America (1990 film)1.91×Movies & TV
Wok2.63×Food & Beverages
Hibachi3.1×Food & Beverages
Hipster3.44×Politics & Society
Hayward, California3.84×Travel & Leisure
Takers3.22×Movies & TV
Google Home2.09×Technology & Electronics
Fairy godmother2.33×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drive-through audience
TraitClusterScore
Urban LifestyleOPEN1.45
IndulgenceJOY1.3
Social Media UsageJOY1.28
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.17
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Drive-through
CountryShare
United States55.8%
Philippines9.8%
Malaysia6.3%

See Drive-through audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Drive-through have in United States?

Drive-through has an estimated audience of 6,990,117 people in United States, concentrated in California and Ohio.

What is the gender split and age of Drive-through fans?

62.9% of Drive-through fans are female, 37.1% are male, with an average age of 39.8 years.

Which brands do Drive-through fans like most?

Drive-through fans show strongest brand affinity for Unique Gifts (1.56×), Historic site (2.72×), and Mathcore (4.66×) over the country average.

Where do Drive-through fans live in United States?

Drive-through fans in United States are most concentrated in California (reach 1,361,913), Ohio (reach 664,488), and Texas (reach 545,233). These three regions account for the largest share of the active audience.

What other brands do Drive-through fans also like?

Beyond Drive-through itself, the audience over-indexes on Historic site (2.72×), Mathcore (4.66×), Home staging (2.74×), and Grinch (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drive-through. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.