Drugs.com Audience in United States

Drugs.com logo

Drugs.com has an estimated audience of 534,460 people in United States. 55.6% are female, 44.4% are male, average age 45.0. Top regions: Virginia, Texas, California. Top brand affinities: Queens College, City University of New York, Nebraska Cornhuskers football, Grinch, Jesse Plemons, Vocal harmony.

The average Drugs.com fan in United States is 45.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, California. Top brand affinities include Queens College, City University of New York, Nebraska Cornhuskers football, Grinch, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Drugs.com audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Drugs.com fans

Demographic split for Drugs.com audience in United States
MetricValue
Female55.6%
Male44.4%
Average age45.0
Estimated audience size534,460

Audience persona

The typical Drugs.com fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Drugs.com in United States
RegionReachAffinity
Virginia143,96811.06×
Texas38,8410.85×
California36,9590.63×
Florida29,9070.83×
New York15,9810.54×
Ohio14,5270.88×
Pennsylvania12,6790.7×
Tennessee12,0311.12×
North Carolina11,9980.75×
Georgia11,4340.69×
Illinois10,8490.61×
Michigan9,2360.66×
Arizona9,1160.84×
Indiana8,8380.91×
Kentucky8,4991.27×
Maryland7,8210.85×
Iowa7,7481.76×
Missouri7,7100.89×
Alabama7,4311×
New Jersey6,8690.51×
Washington6,8360.64×
Oklahoma6,7151.13×
Massachusetts6,4560.61×
Louisiana6,4200.93×
South Carolina6,2750.78×
Wisconsin6,0780.76×
Oregon5,8320.95×
Colorado5,2320.62×
Minnesota4,9200.64×
Arkansas4,7941.09×
Mississippi4,5671.04×
Kansas4,0390.96×
Nevada3,7460.72×
Utah3,4330.72×
West Virginia3,3501.35×
Connecticut3,2210.6×
New Mexico2,5940.97×
Idaho2,3430.87×
Nebraska1,8710.7×
New Hampshire1,4370.68×
Maine1,4010.73×
Montana1,2940.87×
Alaska9290.81×
Rhode Island9220.54×
Hawaii9180.4×
Delaware8980.61×
South Dakota7990.65×
Washington, District of Columbia7610.47×
North Dakota7400.67×
Wyoming5170.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drugs.com audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Nebraska Cornhuskers football4.16×Sports
Grinch4.29×Movies & TV
Jesse Plemons3.47×Movies & TV
Vocal harmony3.9×Music & Radio
Pillow1.73×Home & Garden
Jaws4.1×Movies & TV
Seoul National University of Education15.16×Business & Career
Throne of Glass4.81×Literature
Urban horticulture2.34×Home & Garden
Elsword10.56×Games
Electrolyte2.81×Health
Charlamagne Tha God5.42×Movies & TV
Grammarly2.66×Business & Career
Kevin Murphy (screenwriter)8.27×Movies & TV
Endless Space12.56×Games
Home staging2.65×Home & Garden
UK garage2.74×Music & Radio
Guitarist (magazine)5.44×Music & Radio
Glossier2.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drugs.com audience
TraitClusterScore
PatriotismCONSERVATISM2.18
Community OrientationOPEN1.72
LGBTQ+ IdentityOPEN1.67
TraditionCONSERVATISM1.57
Risk AppetiteTHRILL1.54
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Drugs.com
CountryShare
United States42.7%
India19.9%
Vietnam4.5%

See Drugs.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Drugs.com have in United States?

Drugs.com has an estimated audience of 534,460 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Drugs.com fans?

55.6% of Drugs.com fans are female, 44.4% are male, with an average age of 45.0 years.

Which brands do Drugs.com fans like most?

Drugs.com fans show strongest brand affinity for Queens College, City University of New York (20×), Nebraska Cornhuskers football (4.16×), and Grinch (4.29×) over the country average.

Where do Drugs.com fans live in United States?

Drugs.com fans in United States are most concentrated in Virginia (reach 143,968), Texas (reach 38,841), and California (reach 36,959). These three regions account for the largest share of the active audience.

What other brands do Drugs.com fans also like?

Beyond Drugs.com itself, the audience over-indexes on Nebraska Cornhuskers football (4.16×), Grinch (4.29×), Jesse Plemons (3.47×), and Vocal harmony (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drugs.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.