Rascasse Audience Intelligence

Drugs.com Audience in United States

A data profile of the people who buy, follow and care about Drugs.com in United States — modelled from more than twelve digital signal sources. Drugs.com has an estimated audience of 521,874 people in United States.

#1150among Website / Newspaper / Magazine in United States#503in Shopping

The average Drugs.com fan in United States is 45.0 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, California.

Top brand affinities include Tori Spelling, Taron Egerton, Business software, with strongest over-indexing on Tori Spelling (95.58× the country average).

Demographically, the Drugs.com audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drugs.com fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Tori Spelling.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drugs.com profile in United States.

Audience size
522K
in United States
Gender
55.6%♀
44.4% male
Age
45.0
average years
Country rank
#35721
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Drugs.com

55.6% are female, 44.4% are male, average age 45.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Drugs.com audience in United States
MetricValue
Female55.6%
Male44.4%
Average age45.0
Estimated audience size521,874
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Drugs.com audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3911%
40-4915%
50+45%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Drugs.com audience comes from United States.

Worldwide audience distribution share by country for Drugs.com
CountryShare
United States41.5%
India21.0%
Vietnam4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drugs.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Drugs.com fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K9.18×
02Iowa~10K2.42×
03West Virginia~4K1.48×
04Kentucky~9K1.36×
05Tennessee~10K1.20×
06Oklahoma~7K1.19×
07Arkansas~5K1.18×
08Alabama~8K1.07×
09Mississippi~5K1.07×
10New Mexico~3K1.07×
11Louisiana~7K1.01×
12Montana~1K0.99×
13Kansas~4K0.98×
14Texas~40K0.97×
15Idaho~3K0.97×
16Indiana~9K0.96×
17Missouri~8K0.95×
18Oregon~6K0.95×
19Ohio~20K0.93×
20Wyoming<1K0.93×
21Alaska~1K0.91×
22Florida~30K0.89×
23North Dakota<1K0.88×
24Arizona~10K0.87×
25South Carolina~7K0.84×
26Maine~2K0.84×
27South Dakota~1K0.83×
28North Carolina~10K0.80×
29Nebraska~2K0.80×
30New Hampshire~2K0.80×
31Maryland~7K0.79×
32Wisconsin~6K0.79×
33Utah~4K0.79×
34Nevada~4K0.77×
35Delaware~1K0.77×
36Georgia~10K0.74×
37Michigan~10K0.73×
38Rhode Island~1K0.73×
39Pennsylvania~10K0.72×
40Washington~8K0.70×
41Colorado~6K0.70×
42Minnesota~5K0.69×
43Connecticut~4K0.69×
44Massachusetts~7K0.68×
45Washington, District of Columbia~1K0.68×
46Illinois~10K0.64×
47California~40K0.63×
48Hawaii~1K0.60×
49New Jersey~8K0.56×
50New York~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Drugs.com, United States
0.54×1.00×9.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drugs.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drugs.com audience
#·InterestCategoryAffinity×
01Tori SpellingMovies & TV95.58×
02B2BBusiness & Career64.03×
03Geek girlInternet & Social Media26.31×
04Political thrillerMovies & TV23.91×
05Taron EgertonMovies & TV20.00×
06Business softwareBusiness & Career20.00×
07International educationBusiness & Career20.00×
08Erin AndrewsSports20.00×
09malwarebytesTechnology & Electronics20.00×
10Josh DuhamelFashion & Accessoires18.80×
11UpToDateHealth14.34×
12Ashley Graham (model)Fashion & Accessoires12.41×
13Luke PerryMovies & TV11.92×
14Graphic novelLiterature11.84×
15Superhero fictionLiterature9.35×
16Collectible card gameGames5.67×
17Anime and manga fandomLiterature3.85×
18Planet FitnessSports2.18×
19T-MobileTechnology & Electronics2.06×
20CNNMovies & TV1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drugs.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drugs.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Community OrientationOPEN1.68×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drugs.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.84×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drugs.com have in United States?

Drugs.com has an estimated audience of 521,874 people in United States, concentrated in Virginia and Texas.

02

What is the gender split and age of Drugs.com fans?

55.6% of Drugs.com fans are female, 44.4% are male, with an average age of 45.0 years.

03

Which brands do Drugs.com fans like most?

Drugs.com fans show strongest brand affinity for Tori Spelling (95.58×), Taron Egerton (20×), and Business software (20×) over the country average.

04

Where do Drugs.com fans live in United States?

Drugs.com fans in United States are most concentrated in Virginia (reach ~100K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Drugs.com fans also like?

Beyond Drugs.com itself, the audience over-indexes on Taron Egerton (20×), Business software (20×), International education (20×), and Graphic novel (11.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Drugs.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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