E. L. James Audience in United States

E. L. James logo

E. L. James has an estimated audience of 617,152 people in United States. 75.1% are female, 24.9% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Isometric exercise, Bank account, Dog breed, Natural rubber.

The average E. L. James fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Isometric exercise, Bank account, with strongest over-indexing on Product design (4.06× the country average). Demographically, the E. L. James audience skews more female with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of E. L. James fans

Demographic split for E. L. James audience in United States
MetricValue
Female75.1%
Male24.9%
Average age37.4
Estimated audience size617,152

Audience persona

The typical E. L. James fan in United States is more female, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for E. L. James in United States
RegionReachAffinity
California67,7811×
Texas51,4710.97×
New York42,2931.23×
Florida36,4740.87×
Illinois21,3531.04×
Pennsylvania20,8531×
Ohio20,6681.09×
Georgia19,0071×
North Carolina18,2130.98×
Michigan16,5631.03×
Washington15,7961.28×
Virginia15,3281.02×
New Jersey14,9780.95×
Tennessee14,1721.14×
Missouri13,4281.35×
Arizona12,6481×
Massachusetts12,6281.04×
Indiana12,1871.08×
Maryland10,7581.01×
Colorado10,7471.1×
Wisconsin9,7771.05×
South Carolina9,0330.97×
Kentucky9,0251.17×
Minnesota8,8391×
Oregon8,7731.24×
Oklahoma7,5411.1×
Alabama7,5060.87×
Louisiana6,9310.87×
Utah6,1291.11×
Connecticut5,5290.89×
Arkansas5,4241.07×
Nevada5,3830.9×
Iowa5,2511.03×
Kansas5,0971.05×
Mississippi4,2820.84×
Idaho3,1381.01×
Nebraska2,7960.9×
West Virginia2,7250.95×
Maine2,5691.16×
New Hampshire2,3860.98×
New Mexico2,2470.73×
Washington, District of Columbia1,9221.04×
Montana1,8731.09×
Hawaii1,8100.68×
Rhode Island1,7930.91×
Delaware1,3450.79×
South Dakota1,3000.91×
Vermont1,1581.07×
Alaska1,1080.84×
North Dakota1,0420.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E. L. James audience
BrandAffinityCategory
Product design4.06×Business & Career
Isometric exercise13.63×Sports
Bank account3.77×Business & Career
Dog breed1.6×Pets & Animals
Natural rubber2.77×Cars & Mobility
UK garage7×Music & Radio
Pro-Ject4.68×Music & Radio
Collectable1.74×Kids & Family
Combat sport1.53×Sports
JDSU2.83×Business & Career
Laneige4.55×Beauty & Wellness
Stamp collecting3.69×Home & Garden
Home Bargains7.58×Shopping
La Opinión4.56×News
Zacky Vengeance18.71×Music & Radio
Home staging3.14×Home & Garden
WCCO-TV4.63×Movies & TV
Staycation1.94×Home & Garden
Hocus Pocus2.79×Movies & TV
Carbon County, Pennsylvania11.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E. L. James audience
TraitClusterScore
DIY MentalityTHRILL1.53
SustainabilityBALANCE1.51
CreativityOPEN1.38
Sports ActivityPOWER1.37
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for E. L. James
CountryShare
United States42.6%
United Kingdom10.0%
Germany8.3%

See E. L. James audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does E. L. James have in United States?

E. L. James has an estimated audience of 617,152 people in United States, concentrated in California and Texas.

What is the gender split and age of E. L. James fans?

75.1% of E. L. James fans are female, 24.9% are male, with an average age of 37.4 years.

Which brands do E. L. James fans like most?

E. L. James fans show strongest brand affinity for Product design (4.06×), Isometric exercise (13.63×), and Bank account (3.77×) over the country average.

Where do E. L. James fans live in United States?

E. L. James fans in United States are most concentrated in California (reach 67,781), Texas (reach 51,471), and New York (reach 42,293). These three regions account for the largest share of the active audience.

What other brands do E. L. James fans also like?

Beyond E. L. James itself, the audience over-indexes on Isometric exercise (13.63×), Bank account (3.77×), Dog breed (1.6×), and Natural rubber (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E. L. James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.