Rascasse Audience Intelligence

E. L. James Audience in United States

A data profile of the people who buy, follow and care about E. L. James in United States — modelled from more than twelve digital signal sources. E. L. James has an estimated audience of 615,110 people in United States.

#96among Author in United States#7680among Person in United States#739in Literature

The average E. L. James fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Romance novels, Celebrity Gossip, Goodreads, with strongest over-indexing on Romance novels (6.99× the country average).

Demographically, the E. L. James audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E. L. James fan in United States is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Romance novels.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E. L. James profile in United States.

Audience size
615K
in United States
Gender
75.1%♀
24.9% male
Age
37.4
average years
Country rank
#32321
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of E. L. James fans

75.1% are female, 24.9% are male, average age 37.4.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for E. L. James audience in United States
MetricValue
Female75.1%
Male24.9%
Average age37.4
Estimated audience size615,110
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the E. L. James audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

42.6%

of the worldwide E. L. James audience comes from United States.

Worldwide audience distribution share by country for E. L. James
CountryShare
United States42.6%
United Kingdom10.0%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E. L. James audience in United States is strongest.

Fig. 05

Top regions by affinity

E. L. James fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.23×
02Missouri~10K1.19×
03Oregon~8K1.14×
04New York~40K1.13×
05Tennessee~10K1.13×
06Kentucky~9K1.11×
07Arkansas~6K1.09×
08Maine~2K1.09×
09Utah~6K1.06×
10Kansas~5K1.06×
11Ohio~20K1.05×
12Oklahoma~7K1.05×
13Massachusetts~10K1.04×
14Indiana~10K1.04×
15Wisconsin~10K1.04×
16Vermont~1K1.04×
17Colorado~10K1.03×
18Iowa~5K1.03×
19Idaho~3K1.03×
20Montana~2K1.03×
21Maryland~10K1.02×
22Rhode Island~2K1.02×
23Michigan~20K1.01×
24Washington, District of Columbia~2K1.01×
25Arizona~10K1.00×
26Minnesota~9K1.00×
27Pennsylvania~20K0.99×
28West Virginia~3K0.99×
29New Hampshire~2K0.99×
30Illinois~20K0.98×
31Virginia~10K0.98×
32Mississippi~5K0.98×
33South Dakota~1K0.98×
34Alaska~1K0.98×
35Georgia~20K0.97×
36North Dakota~1K0.97×
37North Carolina~20K0.96×
38California~60K0.95×
39Alabama~8K0.95×
40Connecticut~6K0.95×
41Nebraska~3K0.95×
42South Carolina~9K0.94×
43Louisiana~7K0.94×
44Delaware~2K0.93×
45New Jersey~10K0.92×
46Nevada~6K0.92×
47Hawaii~2K0.91×
48Texas~50K0.90×
49New Mexico~3K0.89×
50Florida~40K0.85×
Fig. 06

Affinity by region

Affinity by region — E. L. James, United States
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E. L. James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E. L. James audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature41.39×
02Celebrity GossipNews20.46×
03Gossip GirlMovies & TV12.72×
04The Vampire DiariesMovies & TV10.67×
05GoodreadsLiterature10.58×
06Guardians of the Galaxy (film)Movies & TV8.43×
07Twilight (series)Movies & TV8.02×
08Cast-iron cookwareHome & Garden7.82×
09Supernatural (U.S. TV series)Movies & TV7.21×
10Young-adult fictionLiterature7.00×
11Romance novelsLiterature6.99×
12Book discussion clubLiterature6.90×
13Amazon KindleLiterature5.89×
14Hair ExtensionsBeauty & Wellness3.38×
15Britney SpearsMusic & Radio3.27×
16Fiction booksLiterature2.77×
17Do it yourself (DIY)Home & Garden1.94×
18SupermanMovies & TV1.69×
19ClothingFashion & Accessoires1.61×
20Online shoppingShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E. L. James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E. L. James audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.96×
PatriotismCONSERVATISM1.65×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E. L. James audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Convenience OrientationPREMIUM0.79×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does E. L. James have in United States?

E. L. James has an estimated audience of 615,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of E. L. James fans?

75.1% of E. L. James fans are female, 24.9% are male, with an average age of 37.4 years.

03

Which brands do E. L. James fans like most?

E. L. James fans show strongest brand affinity for Romance novels (6.99×), Celebrity Gossip (20.46×), and Goodreads (10.58×) over the country average.

04

Where do E. L. James fans live in United States?

E. L. James fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do E. L. James fans also like?

Beyond E. L. James itself, the audience over-indexes on Celebrity Gossip (20.46×), Goodreads (10.58×), Gossip Girl (12.72×), and Guardians of the Galaxy (film) (8.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See E. L. James audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E. L. James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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