E. L. James Audience in United States

E. L. James logo

E. L. James has an estimated audience of 617,152 people in United States. 75.1% are female, 24.9% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Celebrity Gossip, D&R, Hobby Lobby, Do it yourself (DIY), Cast-iron cookware.

The average E. L. James fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Celebrity Gossip, D&R, Hobby Lobby, with strongest over-indexing on Celebrity Gossip (21.11× the country average). Demographically, the E. L. James audience skews more female with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of E. L. James fans

Demographic split for E. L. James audience in United States
MetricValue
Female75.1%
Male24.9%
Average age37.4
Estimated audience size617,152

Audience persona

The typical E. L. James fan in United States is more female, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Celebrity Gossip.

Top regions in United States

Top regions ranked by reach for E. L. James in United States
RegionReachAffinity
California67,7811×
Texas51,4710.97×
New York42,2931.23×
Florida36,4740.87×
Illinois21,3531.04×
Pennsylvania20,8531×
Ohio20,6681.09×
Georgia19,0071×
North Carolina18,2130.98×
Michigan16,5631.03×
Washington15,7961.28×
Virginia15,3281.02×
New Jersey14,9780.95×
Tennessee14,1721.14×
Missouri13,4281.35×
Arizona12,6481×
Massachusetts12,6281.04×
Indiana12,1871.08×
Maryland10,7581.01×
Colorado10,7471.1×
Wisconsin9,7771.05×
South Carolina9,0330.97×
Kentucky9,0251.17×
Minnesota8,8391×
Oregon8,7731.24×
Oklahoma7,5411.1×
Alabama7,5060.87×
Louisiana6,9310.87×
Utah6,1291.11×
Connecticut5,5290.89×
Arkansas5,4241.07×
Nevada5,3830.9×
Iowa5,2511.03×
Kansas5,0971.05×
Mississippi4,2820.84×
Idaho3,1381.01×
Nebraska2,7960.9×
West Virginia2,7250.95×
Maine2,5691.16×
New Hampshire2,3860.98×
New Mexico2,2470.73×
Washington, District of Columbia1,9221.04×
Montana1,8731.09×
Hawaii1,8100.68×
Rhode Island1,7930.91×
Delaware1,3450.79×
South Dakota1,3000.91×
Vermont1,1581.07×
Alaska1,1080.84×
North Dakota1,0420.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E. L. James audience
BrandAffinityCategory
Celebrity Gossip21.11×News
D&R18.71×Technology & Electronics
Hobby Lobby3.41×Home & Garden
Do it yourself (DIY)2.69×Home & Garden
Cast-iron cookware9.02×Home & Garden
Dungeons & Dragons8.12×Games
Toyota Supra10.38×Cars & Mobility
Superman1.81×Movies & TV
Romance novels3.83×Literature
Aldi2.44×Shopping
Houston Astros5.23×Sports
Harry Potter2.17×Movies & TV
Hair Extensions3.49×Beauty & Wellness
Amazon Kindle5.49×Literature
Khabib Nurmagomedov13.76×Sports
Eyes Wide Shut8.89×Movies & TV
colleen hoover11.76×Literature
Cyberpunk 207710.1×Games
Etsy2.25×Fashion & Accessoires
Local food2.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E. L. James audience
TraitClusterScore
DIY MentalityTHRILL1.53
SustainabilityBALANCE1.51
CreativityOPEN1.38
Sports ActivityPOWER1.37
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for E. L. James
CountryShare
United States42.6%
United Kingdom10.0%
Germany8.3%

See E. L. James audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does E. L. James have in United States?

E. L. James has an estimated audience of 617,152 people in United States, concentrated in California and Texas.

What is the gender split and age of E. L. James fans?

75.1% of E. L. James fans are female, 24.9% are male, with an average age of 37.4 years.

Which brands do E. L. James fans like most?

E. L. James fans show strongest brand affinity for Celebrity Gossip (21.11×), D&R (18.71×), and Hobby Lobby (3.41×) over the country average.

Where do E. L. James fans live in United States?

E. L. James fans in United States are most concentrated in California (reach 67,781), Texas (reach 51,471), and New York (reach 42,293). These three regions account for the largest share of the active audience.

What other brands do E. L. James fans also like?

Beyond E. L. James itself, the audience over-indexes on D&R (18.71×), Hobby Lobby (3.41×), Do it yourself (DIY) (2.69×), and Cast-iron cookware (9.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E. L. James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.