Educational television Audience in United States

Educational television logo

Educational television has an estimated audience of 3,281,012 people in United States. 61.8% are female, 38.2% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: MSN, Helena Bonham Carter, Staples (Canada), PBS, Massive open online course.

The average Educational television fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Helena Bonham Carter, Staples (Canada), with strongest over-indexing on MSN (5.66× the country average). Demographically, the Educational television audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Educational television fans

Demographic split for Educational television audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.2
Estimated audience size3,281,012

Audience persona

The typical Educational television fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Educational television in United States
RegionReachAffinity
California163,5800.45×
Texas122,9020.44×
New York95,0990.52×
Florida91,7720.41×
Pennsylvania56,5440.51×
North Carolina47,1150.48×
Georgia44,9360.44×
Illinois38,5710.35×
Ohio37,9000.37×
Michigan37,7290.44×
Virginia36,1980.45×
New Jersey34,2960.41×
Tennessee34,2480.52×
Massachusetts33,1860.51×
South Carolina32,0030.65×
Mississippi30,6611.13×
Kentucky30,5860.74×
Louisiana29,5330.7×
Indiana29,2330.49×
Oklahoma28,8580.79×
Missouri28,3110.54×
Maryland27,8300.49×
Washington27,7670.42×
Arkansas27,2391.01×
Wisconsin26,8060.54×
Arizona25,8150.39×
Alabama25,3760.55×
Kansas25,3280.98×
West Virginia25,3121.66×
Oregon24,9900.66×
Utah24,8410.85×
Colorado24,6130.48×
Iowa24,0450.89×
Connecticut23,7900.72×
Idaho23,3741.42×
Minnesota22,3530.48×
Hawaii22,3291.58×
Nebraska22,1251.34×
Montana22,0202.42×
New Mexico22,0091.34×
South Dakota21,7342.87×
North Dakota21,1623.14×
New Hampshire20,8561.61×
Wyoming20,4764.21×
Nevada20,2500.64×
Rhode Island20,1391.93×
Maine20,1271.71×
Delaware18,0351.99×
Washington, District of Columbia13,0221.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Educational television audience
BrandAffinityCategory
MSN5.66×News
Helena Bonham Carter15.67×Movies & TV
Staples (Canada)4.42×Business & Career
PBS5.79×Movies & TV
Massive open online course16.58×Business & Career
Late-night talk show9.26×Movies & TV
University3.23×Business & Career
Web server6.11×Technology & Electronics
Philanthropy4.11×Arts & Culture
Great Clips4.22×Beauty & Wellness
Catherine O'Hara4.71×Movies & TV
Child development4.81×Business & Career
Carey Mulligan14.12×Movies & TV
Harry Potter2.23×Movies & TV
Book discussion club6.13×Literature
Planet Fitness2.41×Sports
Chris Pine10.73×Movies & TV
Superman1.62×Movies & TV
Jane Goodall6.86×Pets & Animals
Diaper bag3.89×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Educational television audience
TraitClusterScore
Community OrientationOPEN3.4
SpiritualityBALANCE2.3
IndividualismJOY2.22
Urban LifestyleOPEN2.11
SustainabilityBALANCE2.07
Family OrientationCONSERVATISM2.01

Worldwide distribution

Worldwide audience distribution share by country for Educational television
CountryShare
United States40.8%
Brazil20.4%
United Kingdom4.8%

See Educational television audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Educational television have in United States?

Educational television has an estimated audience of 3,281,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Educational television fans?

61.8% of Educational television fans are female, 38.2% are male, with an average age of 45.2 years.

Which brands do Educational television fans like most?

Educational television fans show strongest brand affinity for MSN (5.66×), Helena Bonham Carter (15.67×), and Staples (Canada) (4.42×) over the country average.

Where do Educational television fans live in United States?

Educational television fans in United States are most concentrated in California (reach 163,580), Texas (reach 122,902), and New York (reach 95,099). These three regions account for the largest share of the active audience.

What other brands do Educational television fans also like?

Beyond Educational television itself, the audience over-indexes on Helena Bonham Carter (15.67×), Staples (Canada) (4.42×), PBS (5.79×), and Massive open online course (16.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Educational television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.