Rascasse Audience Intelligence

Educational television Audience in United States

A data profile of the people who buy, follow and care about Educational television in United States — modelled from more than twelve digital signal sources. Educational television has an estimated audience of 3,281,012 people in United States.

#4844among Topic in United States#238in Kids & Family

The average Educational television fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Web server, Late-night talk show, with strongest over-indexing on Non-alcoholic beverage (7.16× the country average).

Demographically, the Educational television audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Educational television fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Educational television profile in United States.

Audience size
3.3M
in United States
Gender
61.8%♀
38.2% male
Age
45.2
average years
Country rank
#9526
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Educational television fans

61.8% are female, 38.2% are male, average age 45.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Educational television audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.2
Estimated audience size3,281,012
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Educational television audience in United States
Age bracketShare%
16-197%
20-2914%
30-3923%
40-4926%
50+31%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Educational television audience comes from United States.

Worldwide audience distribution share by country for Educational television
CountryShare
United States40.8%
Brazil20.4%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Educational television audience in United States is strongest.

Fig. 05

Top regions by affinity

Educational television fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K1.41×
02North Dakota~8K1.24×
03South Dakota~9K1.23×
04Rhode Island~10K1.22×
05Delaware~10K1.18×
06Maine~10K1.17×
07Montana~10K1.16×
08Idaho~20K1.09×
09West Virginia~20K1.09×
10New Hampshire~10K1.09×
11Alaska~8K1.09×
12Mississippi~30K1.08×
13New Mexico~20K1.08×
14Nebraska~20K1.08×
15Hawaii~20K1.08×
16Washington, District of Columbia~10K1.07×
17Arkansas~30K1.03×
18Kansas~30K1.00×
19Iowa~30K0.99×
20Oklahoma~40K0.97×
21Louisiana~40K0.96×
22Utah~30K0.96×
23Kentucky~40K0.95×
24Nevada~30K0.95×
25Connecticut~30K0.94×
26Alabama~40K0.93×
27Oregon~30K0.93×
28South Carolina~50K0.92×
29Arizona~60K0.91×
30Missouri~50K0.90×
31Wisconsin~40K0.90×
32Tennessee~60K0.89×
33Indiana~50K0.89×
34Minnesota~40K0.89×
35Maryland~50K0.88×
36Colorado~50K0.88×
37Washington~60K0.86×
38Massachusetts~60K0.86×
39Michigan~70K0.85×
40New Jersey~70K0.84×
41Virginia~70K0.84×
42Georgia~80K0.83×
43Ohio~80K0.83×
44North Carolina~80K0.83×
45Pennsylvania~90K0.81×
46Illinois~90K0.80×
47Florida~200K0.73×
48New York~100K0.73×
49Texas~200K0.69×
50California~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Educational television, United States
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Educational television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Educational television audience
#·InterestCategoryAffinity×
01Massive open online courseBusiness & Career14.68×
02Cyndi LauperMusic & Radio11.21×
03Late-night talk showMovies & TV9.35×
04Berlin WallTravel & Leisure8.66×
05Phil CollinsMusic & Radio7.90×
06Web serverTechnology & Electronics7.73×
07Non-alcoholic beverageFood & Beverages7.16×
08Anne HathawayMovies & TV6.25×
09Weather forecastingHome & Garden4.97×
10PBSMovies & TV4.40×
11Renewable energyBusiness & Career3.88×
12LegoKids & Family3.63×
13Rail transportTravel & Leisure3.61×
14ZooKids & Family3.44×
15PhilanthropyArts & Culture3.19×
16InnovationBusiness & Career2.97×
17UniversityBusiness & Career2.94×
18Nonprofit organizationPolitics & Society2.16×
19CNNMovies & TV2.06×
20PinterestInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Educational television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Educational television audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.55×
Family OrientationCONSERVATISM2.29×
Urban LifestyleOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Educational television audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
Quality AwarenessPREMIUM0.62×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Educational television have in United States?

Educational television has an estimated audience of 3,281,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Educational television fans?

61.8% of Educational television fans are female, 38.2% are male, with an average age of 45.2 years.

03

Which brands do Educational television fans like most?

Educational television fans show strongest brand affinity for Non-alcoholic beverage (7.16×), Web server (7.73×), and Late-night talk show (9.35×) over the country average.

04

Where do Educational television fans live in United States?

Educational television fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Educational television fans also like?

Beyond Educational television itself, the audience over-indexes on Web server (7.73×), Late-night talk show (9.35×), Anne Hathaway (6.25×), and Cyndi Lauper (11.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Educational television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Educational television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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