Elijah Craig (bourbon) Audience in United States
Elijah Craig (bourbon) has an estimated audience of 330,663 people in United States. 35.1% are female, 64.9% are male, average age 39.8. Top brand affinities: Birthday Gifts, Days Out With Kids, Hasan Minhaj, Unique Gifts, Who Wants to Be a Millionaire?.
Top brand affinities include Birthday Gifts, Days Out With Kids, Hasan Minhaj, with strongest over-indexing on Birthday Gifts (8.9× the country average). Demographically, the Elijah Craig (bourbon) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Elijah Craig (bourbon) fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 39.8 |
| Estimated audience size | 330,663 |
Audience persona
The typical Elijah Craig (bourbon) fan in United States is more male, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 8.9× | Kids & Family |
| Days Out With Kids | 40.91× | Travel & Leisure |
| Hasan Minhaj | 28.43× | Movies & TV |
| Unique Gifts | 5.8× | Shopping |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Haberler | 22.32× | News |
| Israel | 2.86× | Travel & Leisure |
| Elsword | 20× | Games |
| Picnic | 7.64× | Kids & Family |
| Regional Municipality of Niagara | 10.55× | Travel & Leisure |
| St. Ives | 11.91× | Travel & Leisure |
| Halsey, Oregon | 6.41× | Travel & Leisure |
| Nebraska | 2.07× | Travel & Leisure |
| Natural rubber | 1.53× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 4.19× | Cars & Mobility |
| MeatEater | 4.69× | Movies & TV |
| Karbala | 5.55× | Travel & Leisure |
| Assassin's Creed II | 4.01× | Games |
| Home staging | 2.73× | Home & Garden |
| Wikia | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.3 |
| Quality Awareness | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.9% |
| United Kingdom | 3.4% |
| Canada | 3.2% |
See Elijah Craig (bourbon) audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Elijah Craig (bourbon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.