Elixir (perfume) Audience in United States

Elixir (perfume) logo

Elixir (perfume) has an estimated audience of 393,871 people in United States. 72.1% are female, 27.9% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Khan Academy, Priyanka Chopra, Jessica Simpson, New York Lottery.

The average Elixir (perfume) fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Khan Academy, Priyanka Chopra, with strongest over-indexing on Google Maps (7.58× the country average). Demographically, the Elixir (perfume) audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Elixir (perfume) fans

Demographic split for Elixir (perfume) audience in United States
MetricValue
Female72.1%
Male27.9%
Average age31.0
Estimated audience size393,871

Audience persona

The typical Elixir (perfume) fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Elixir (perfume) in United States
RegionReachAffinity
California76,4111.76×
Texas36,9551.09×
Florida33,4371.25×
New York25,0891.14×
Pennsylvania17,7761.34×
Illinois15,5201.18×
Georgia12,5521.03×
New Jersey11,0331.1×
North Carolina10,2300.86×
Massachusetts9,7711.26×
Ohio9,3530.77×
Arizona8,7261.09×
Virginia8,6470.9×
Washington8,3521.06×
Michigan7,5610.73×
Tennessee7,5410.95×
Maryland6,3330.94×
Nevada5,8091.52×
Indiana5,5050.77×
Colorado5,4650.88×
Missouri4,9500.78×
Alabama4,6350.84×
South Carolina4,6150.78×
Oregon4,5391.01×
Louisiana4,4920.88×
Wisconsin4,4630.75×
Minnesota4,2190.75×
Kentucky3,9590.8×
Oklahoma3,8390.88×
New Hampshire3,7712.43×
Connecticut3,7570.95×
Utah3,1290.89×
Vermont2,9244.23×
Kansas2,6710.86×
Mississippi2,5200.78×
Arkansas2,5030.77×
Iowa2,2470.69×
Hawaii1,5750.93×
New Mexico1,5150.77×
Nebraska1,4280.72×
Idaho1,3240.67×
Washington, District of Columbia1,2521.06×
Rhode Island1,2250.98×
Maine1,1640.83×
West Virginia1,1170.61×
Alaska8831.05×
Delaware7400.68×
Montana6740.62×
South Dakota5500.6×
North Dakota4850.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elixir (perfume) audience
BrandAffinityCategory
Google Maps7.58×Internet & Social Media
Khan Academy13.67×Business & Career
Priyanka Chopra23.47×Movies & TV
Jessica Simpson19.61×Music & Radio
New York Lottery15.24×Games
Kendra Scott12.52×Fashion & Accessoires
Baidu25.48×Internet & Social Media
Michelle Yeoh21.7×Movies & TV
Blake Lively10.14×Movies & TV
Jeff Bezos11.69×Business & Career
Apple Store8.05×Shopping
Rent the Runway16.5×Shopping
This Is Us (TV series)14.03×Movies & TV
Sarah Jessica Parker13.01×Movies & TV
JD Sports11.81×Shopping
Diana Ross12.46×Music & Radio
Escape the room17.1×Games
Moisturizer5.07×Home & Garden
Zoe Saldana11.45×Movies & TV
Kia Sportage15.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elixir (perfume) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.38
Design AffinityPREMIUM1.32
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Elixir (perfume)
CountryShare
United States20.2%
Japan17.1%
Brazil8.0%

See Elixir (perfume) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Elixir (perfume) have in United States?

Elixir (perfume) has an estimated audience of 393,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Elixir (perfume) fans?

72.1% of Elixir (perfume) fans are female, 27.9% are male, with an average age of 31.0 years.

Which brands do Elixir (perfume) fans like most?

Elixir (perfume) fans show strongest brand affinity for Google Maps (7.58×), Khan Academy (13.67×), and Priyanka Chopra (23.47×) over the country average.

Where do Elixir (perfume) fans live in United States?

Elixir (perfume) fans in United States are most concentrated in California (reach 76,411), Texas (reach 36,955), and Florida (reach 33,437). These three regions account for the largest share of the active audience.

What other brands do Elixir (perfume) fans also like?

Beyond Elixir (perfume) itself, the audience over-indexes on Khan Academy (13.67×), Priyanka Chopra (23.47×), Jessica Simpson (19.61×), and New York Lottery (15.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elixir (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.