Rascasse Audience Intelligence

Elixir (perfume) Target Market in United States

A data profile of the people who buy, follow and care about Elixir (perfume) in United States — modelled from more than twelve digital signal sources. Elixir (perfume) has an estimated audience of 396,432 people in United States.

#30among Fragrances in United States#4324among Brand in United States#436in Beauty & Wellness

The average Elixir (perfume) fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Affiliate marketing, malwarebytes, with strongest over-indexing on International education (15.24× the country average).

Demographically, the Elixir (perfume) audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elixir (perfume) fan in United States is more female, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for International education.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elixir (perfume) profile in United States.

Audience size
396K
in United States
Gender
72.1%♀
27.9% male
Age
31.0
average years
Country rank
#41824
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Elixir (perfume)

72.1% are female, 27.9% are male, average age 31.0.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Elixir (perfume) audience in United States
MetricValue
Female72.1%
Male27.9%
Average age31.0
Estimated audience size396,432
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Elixir (perfume) audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3913%
40-4913%
50+9%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Elixir (perfume) audience comes from United States.

Worldwide audience distribution share by country for Elixir (perfume)
CountryShare
United States17.2%
Japan14.7%
India11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elixir (perfume) audience in United States is strongest.

Fig. 05

Top regions by affinity

Elixir (perfume) customers by region in United States
#RegionReachAffinity×
01Vermont~4K6.26×
02New Hampshire~4K2.79×
03Washington~10K1.81×
04California~70K1.64×
05Nevada~6K1.46×
06Pennsylvania~20K1.23×
07Florida~30K1.15×
08Massachusetts~9K1.13×
09Alaska<1K1.10×
10Arizona~8K1.03×
11New York~20K1.02×
12Texas~30K1.01×
13New Jersey~10K1.01×
14Illinois~10K0.99×
15Washington, District of Columbia~1K0.98×
16Oregon~4K0.96×
17Georgia~10K0.94×
18Hawaii~2K0.94×
19Rhode Island~1K0.94×
20Tennessee~7K0.90×
21Connecticut~4K0.90×
22Maryland~6K0.87×
23Louisiana~4K0.86×
24Alabama~5K0.84×
25Utah~3K0.84×
26Virginia~8K0.83×
27Oklahoma~4K0.83×
28Mississippi~3K0.83×
29Kansas~3K0.83×
30North Carolina~10K0.82×
31Maine~1K0.82×
32Colorado~5K0.80×
33Indiana~6K0.79×
34Kentucky~4K0.79×
35Arkansas~3K0.79×
36New Mexico~2K0.78×
37Nebraska~2K0.76×
38South Carolina~4K0.75×
39Delaware<1K0.75×
40Missouri~5K0.74×
41Wisconsin~4K0.74×
42South Dakota<1K0.74×
43Ohio~9K0.72×
44Minnesota~4K0.72×
45Idaho~1K0.72×
46North Dakota<1K0.72×
47Montana<1K0.71×
48Michigan~7K0.70×
49Iowa~2K0.70×
50West Virginia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Elixir (perfume), United States
0.70×1.00×6.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elixir (perfume) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elixir (perfume) audience
#·InterestCategoryAffinity×
01International educationBusiness & Career15.24×
02malwarebytesTechnology & Electronics15.24×
03Larry PagePolitics & Society15.24×
04BoucheronFashion & Accessoires14.01×
05Erin AndrewsSports13.76×
06Victoria BeckhamFashion & Accessoires9.81×
07Traditional Chinese medicineBusiness & Career9.31×
08Nick OffermanMovies & TV8.53×
09Direct sellingFashion & Accessoires6.79×
10Affiliate marketingBusiness & Career5.82×
11Anya Taylor-JoyMovies & TV5.70×
12Brittany SnowMovies & TV5.40×
13Paleolithic dietHealth4.09×
14CollagenBeauty & Wellness4.09×
15MoisturizerHome & Garden3.67×
16Hair dryerBeauty & Wellness3.24×
17FedExBusiness & Career2.31×
18RadioTechnology & Electronics2.20×
19Discount storesShopping2.20×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elixir (perfume) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elixir (perfume) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
PatriotismCONSERVATISM1.63×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elixir (perfume) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
Social Media UsageJOY0.98×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Elixir (perfume)'s target market in United States?

Elixir (perfume)'s target market in United States covers an estimated 396,432 people, concentrated in California and Texas.

02

What is the gender split and age of Elixir (perfume) customers?

72.1% of the Elixir (perfume) audience are female, 27.9% are male, with an average age of 31.0 years.

03

Which brands do Elixir (perfume) fans like most?

Elixir (perfume) fans show strongest brand affinity for International education (15.24×), Affiliate marketing (5.82×), and malwarebytes (15.24×) over the country average.

04

Where do Elixir (perfume) fans live in United States?

Elixir (perfume) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Elixir (perfume) fans also like?

Beyond Elixir (perfume) itself, the audience over-indexes on Affiliate marketing (5.82×), malwarebytes (15.24×), Moisturizer (3.67×), and Larry Page (15.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Elixir (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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