Rascasse Audience Intelligence

Entenmann's Target Market in United States

A data profile of the people who buy, follow and care about Entenmann's in United States — modelled from more than twelve digital signal sources. Entenmann's has an estimated audience of 571,494 people in United States.

#3491among Brand in United States#1825in Food & Beverages

The average Entenmann's fan in United States is 39.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include TransUnion, Key Food, LibreOffice, with strongest over-indexing on TransUnion (23.48× the country average).

Demographically, the Entenmann's audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Entenmann's fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for TransUnion.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entenmann's profile in United States.

Audience size
571K
in United States
Gender
60.4%♀
39.6% male
Age
39.0
average years
Country rank
#33825
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Entenmann's

60.4% are female, 39.6% are male, average age 39.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Entenmann's audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.0
Estimated audience size571,494
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Entenmann's audience in United States
Age bracketShare%
16-1912%
20-2926%
30-3927%
40-4923%
50+14%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Entenmann's audience comes from United States.

Worldwide audience distribution share by country for Entenmann's
CountryShare
United States88.2%
Germany2.5%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entenmann's audience in United States is strongest.

Fig. 05

Top regions by affinity

Entenmann's customers by region in United States
#RegionReachAffinity×
01New York~100K3.16×
02New Jersey~40K3.01×
03Connecticut~10K2.31×
04Pennsylvania~40K2.01×
05Delaware~3K1.92×
06Maryland~10K1.46×
07Florida~50K1.42×
08Rhode Island~2K1.34×
09Massachusetts~10K1.33×
10New Hampshire~3K1.19×
11Vermont~1K1.14×
12Maine~2K1.12×
13South Carolina~9K1.09×
14Washington, District of Columbia~2K1.08×
15North Carolina~20K1.07×
16Illinois~20K1.06×
17Ohio~20K1.05×
18Virginia~10K1.05×
19Kentucky~7K0.97×
20Indiana~10K0.96×
21West Virginia~3K0.95×
22Michigan~10K0.94×
23Arizona~10K0.92×
24Nevada~5K0.92×
25Georgia~20K0.91×
26Alaska~1K0.88×
27Colorado~8K0.87×
28Tennessee~10K0.86×
29North Dakota~1K0.86×
30South Dakota~1K0.85×
31Missouri~8K0.84×
32Montana~1K0.83×
33Hawaii~2K0.79×
34Mississippi~4K0.78×
35New Mexico~2K0.78×
36Nebraska~2K0.78×
37Kansas~3K0.77×
38California~50K0.76×
39Arkansas~4K0.76×
40Idaho~2K0.76×
41Wisconsin~6K0.75×
42Oklahoma~5K0.75×
43Alabama~6K0.74×
44Iowa~3K0.74×
45Oregon~5K0.73×
46Louisiana~5K0.69×
47Minnesota~5K0.67×
48Washington~8K0.66×
49Texas~30K0.65×
50Utah~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Entenmann's, United States
0.65×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entenmann's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entenmann's audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics73.81×
02Maxim's CateringBusiness & Career60.59×
03Geoffrey ZakarianFood & Beverages57.02×
04Pocket GamerGames52.57×
05Key FoodShopping33.33×
06Stanley SteemerHome & Garden29.99×
07Microsoft StoreTechnology & Electronics27.15×
08TransUnionTechnology & Electronics23.48×
09Anne BurrellFood & Beverages22.12×
10TuroCars & Mobility20.36×
11Sanctuary (TV series)Movies & TV18.65×
12DiceGames17.78×
13Oscar IsaacMovies & TV16.86×
14Citi TrendsShopping16.83×
15AtlasMusic & Radio16.57×
16The UPS StoreShopping6.62×
17AutoZoneCars & Mobility5.90×
18DesignerHome & Garden5.88×
19Wells FargoBusiness & Career4.42×
20Best BuyShopping4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entenmann's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entenmann's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
TravellingTHRILL1.67×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entenmann's audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Career OrientationPOWER0.96×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Entenmann's's target market in United States?

Entenmann's's target market in United States covers an estimated 571,494 people, concentrated in New York and Florida.

02

What is the gender split and age of Entenmann's customers?

60.4% of the Entenmann's audience are female, 39.6% are male, with an average age of 39.0 years.

03

Which brands do Entenmann's fans like most?

Entenmann's fans show strongest brand affinity for TransUnion (23.48×), Key Food (33.33×), and LibreOffice (73.81×) over the country average.

04

Where do Entenmann's fans live in United States?

Entenmann's fans in United States are most concentrated in New York (reach ~100K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Entenmann's fans also like?

Beyond Entenmann's itself, the audience over-indexes on Key Food (33.33×), LibreOffice (73.81×), Atlas (16.57×), and The UPS Store (6.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Entenmann's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Entenmann's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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