Entenmann's Audience in United States

Entenmann's logo

Entenmann's has an estimated audience of 570,001 people in United States. 60.4% are female, 39.6% are male, average age 39.0. Top regions: New York, Florida, California. Top brand affinities: Anne Burrell, TransUnion, Key Food, Atlas, LibreOffice.

The average Entenmann's fan in United States is 39.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Anne Burrell, TransUnion, Key Food, with strongest over-indexing on Anne Burrell (22.12× the country average). Demographically, the Entenmann's audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Entenmann's fans

Demographic split for Entenmann's audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.0
Estimated audience size570,001

Audience persona

The typical Entenmann's fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Entenmann's in United States
RegionReachAffinity
New York108,9023.42×
Florida54,6751.42×
California47,2120.75×
New Jersey46,7543.23×
Pennsylvania40,4862.11×
Texas30,6350.63×
Illinois22,1621.17×
North Carolina19,7281.15×
Ohio18,3381.04×
Georgia16,3510.93×
Massachusetts15,6751.4×
Virginia15,1261.09×
Maryland14,5751.49×
Michigan13,6770.92×
Connecticut13,5942.38×
Indiana10,2940.99×
Arizona10,2150.88×
Tennessee9,7480.85×
South Carolina9,4681.1×
Colorado7,4680.83×
Missouri7,3970.81×
Washington7,0790.62×
Kentucky6,8010.95×
Wisconsin5,9380.69×
Alabama4,9970.63×
Nevada4,9810.9×
Minnesota4,8800.6×
Oregon4,2050.64×
Oklahoma4,0280.64×
Louisiana3,8660.53×
Delaware3,3572.13×
New Hampshire2,9991.34×
Kansas2,9380.65×
Iowa2,8940.62×
Arkansas2,8560.61×
Mississippi2,6790.57×
Rhode Island2,5851.42×
Maine2,4081.18×
Utah2,2840.45×
West Virginia2,2280.84×
Washington, District of Columbia2,0041.17×
New Mexico1,6110.56×
Nebraska1,6060.56×
Idaho1,3190.46×
Hawaii1,2300.5×
Vermont1,1981.2×
Montana7250.46×
South Dakota5260.4×
Alaska4920.4×
North Dakota4270.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Entenmann's audience
BrandAffinityCategory
Anne Burrell22.12×Food & Beverages
TransUnion23.48×Technology & Electronics
Key Food33.33×Shopping
Atlas16.57×Music & Radio
LibreOffice73.81×Technology & Electronics
AutoZone5.9×Cars & Mobility
Dice17.78×Games
The UPS Store6.62×Shopping
Turo20.36×Cars & Mobility
Oscar Isaac16.86×Movies & TV
Stanley Steemer29.99×Home & Garden
Pocket Gamer52.57×Games
Wells Fargo4.42×Business & Career
Sanctuary (TV series)18.65×Movies & TV
Microsoft Store27.15×Technology & Electronics
Geoffrey Zakarian57.02×Food & Beverages
Home2 Suites by Hilton20.74×Travel & Leisure
Best Buy4.04×Shopping
Designer5.88×Home & Garden
Paperless Post22.86×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Entenmann's audience
TraitClusterScore
IndulgenceJOY2.3
Risk AppetiteTHRILL1.93
DIY MentalityTHRILL1.67
Price SensitivityPREMIUM1.67
Luxury OrientationPREMIUM1.67
Convenience OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Entenmann's
CountryShare
United States87.3%
Germany2.4%
China1.5%

See Entenmann's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Entenmann's have in United States?

Entenmann's has an estimated audience of 570,001 people in United States, concentrated in New York and Florida.

What is the gender split and age of Entenmann's fans?

60.4% of Entenmann's fans are female, 39.6% are male, with an average age of 39.0 years.

Which brands do Entenmann's fans like most?

Entenmann's fans show strongest brand affinity for Anne Burrell (22.12×), TransUnion (23.48×), and Key Food (33.33×) over the country average.

Where do Entenmann's fans live in United States?

Entenmann's fans in United States are most concentrated in New York (reach 108,902), Florida (reach 54,675), and California (reach 47,212). These three regions account for the largest share of the active audience.

What other brands do Entenmann's fans also like?

Beyond Entenmann's itself, the audience over-indexes on TransUnion (23.48×), Key Food (33.33×), Atlas (16.57×), and LibreOffice (73.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Entenmann's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.