Entryway Audience in United States

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Entryway has an estimated audience of 1,468,168 people in United States. 72.1% are female, 27.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Who Wants to Be a Millionaire?, Bully (2011 film), Jesse Plemons, Emperor Entertainment Group.

The average Entryway fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Who Wants to Be a Millionaire?, Bully (2011 film), with strongest over-indexing on Alaska (1.64× the country average). Demographically, the Entryway audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Entryway fans

Demographic split for Entryway audience in United States
MetricValue
Female72.1%
Male27.9%
Average age40.9
Estimated audience size1,468,168

Audience persona

The typical Entryway fan in United States is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Entryway in United States
RegionReachAffinity
California225,9461.4×
Texas153,7831.22×
Florida133,6691.34×
New York116,7281.42×
New Jersey61,9811.66×
Illinois49,4001.01×
Pennsylvania45,9130.93×
Georgia45,5341.01×
Virginia43,8731.23×
Ohio42,8530.95×
North Carolina41,2610.93×
Washington34,9471.19×
Massachusetts34,0381.18×
Michigan33,9190.88×
Maryland31,2411.24×
Arizona30,6221.02×
Indiana27,8291.04×
Tennessee26,0610.88×
Colorado23,0190.99×
Missouri22,1760.94×
Minnesota21,2741.01×
South Carolina19,5260.88×
Alabama18,5630.91×
Oregon18,3971.09×
Wisconsin18,0390.82×
Louisiana17,0010.9×
Kentucky16,1770.88×
Oklahoma15,3830.94×
Nevada14,7591.04×
Connecticut14,4350.98×
Iowa14,3351.19×
Utah12,5740.96×
Mississippi10,5070.87×
Arkansas10,3940.86×
Washington, District of Columbia10,3572.35×
Kansas10,3470.89×
Nebraska6,5930.9×
Hawaii6,4271.02×
Idaho6,2060.84×
New Mexico5,9040.8×
New Hampshire5,1720.89×
West Virginia5,0220.73×
Maine4,8680.93×
Rhode Island4,5080.96×
Montana3,4340.84×
Alaska3,0290.96×
Delaware2,9450.73×
North Dakota2,8660.95×
South Dakota2,7820.82×
Vermont2,3780.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Entryway audience
BrandAffinityCategory
Alaska1.64×Travel & Leisure
Who Wants to Be a Millionaire?8.57×Movies & TV
Bully (2011 film)5.96×Movies & TV
Jesse Plemons2.24×Movies & TV
Emperor Entertainment Group7.58×Business & Career
JDSU1.89×Business & Career
Vocal harmony2.79×Music & Radio
Goop2.96×Internet & Social Media
Governor of Michigan3.88×Politics & Society
Hibachi4.02×Food & Beverages
Grinch2.05×Movies & TV
Stop Bullying8.57×Politics & Society
Nebraska Cornhuskers football1.8×Sports
UK garage2.7×Music & Radio
Historic site2.1×Arts & Culture
Soldering iron1.61×Home & Garden
Wok2.93×Food & Beverages
Google Home2.88×Technology & Electronics
Home staging2.25×Home & Garden
Fairy godmother3.18×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Entryway audience
TraitClusterScore
DIY MentalityTHRILL1.55
Quality AwarenessPREMIUM1.55
Design AffinityPREMIUM1.5
IndulgenceJOY1.35
Price SensitivityPREMIUM1.22
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Entryway
CountryShare
United States46.1%
Japan30.4%
Canada11.3%

See Entryway audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Entryway have in United States?

Entryway has an estimated audience of 1,468,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Entryway fans?

72.1% of Entryway fans are female, 27.9% are male, with an average age of 40.9 years.

Which brands do Entryway fans like most?

Entryway fans show strongest brand affinity for Alaska (1.64×), Who Wants to Be a Millionaire? (8.57×), and Bully (2011 film) (5.96×) over the country average.

Where do Entryway fans live in United States?

Entryway fans in United States are most concentrated in California (reach 225,946), Texas (reach 153,783), and Florida (reach 133,669). These three regions account for the largest share of the active audience.

What other brands do Entryway fans also like?

Beyond Entryway itself, the audience over-indexes on Who Wants to Be a Millionaire? (8.57×), Bully (2011 film) (5.96×), Jesse Plemons (2.24×), and Emperor Entertainment Group (7.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Entryway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.