Rascasse Audience Intelligence

Equitation Audience in United States

A data profile of the people who buy, follow and care about Equitation in United States — modelled from more than twelve digital signal sources. Equitation has an estimated audience of 720,816 people in United States.

#251among Sport in United States#9948among Topic in United States#2764in Sports

The average Equitation fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Boot Barn, L'Équipe, Ligue 1, with strongest over-indexing on Boot Barn (16.91× the country average).

Demographically, the Equitation audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equitation fan in United States is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Boot Barn.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equitation profile in United States.

Audience size
721K
in United States
Gender
60.0%♀
40.0% male
Age
35.1
average years
Country rank
#29362
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equitation fans

60.0% are female, 40.0% are male, average age 35.1.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Equitation audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.1
Estimated audience size720,816
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Equitation audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Equitation audience comes from United States.

Worldwide audience distribution share by country for Equitation
CountryShare
United States18.0%
France12.1%
Mexico10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equitation audience in United States is strongest.

Fig. 05

Top regions by affinity

Equitation fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K2.42×
02Vermont~2K1.23×
03Alaska~2K1.21×
04Wisconsin~10K1.20×
05Washington, District of Columbia~2K1.15×
06North Dakota~2K1.14×
07Montana~2K1.13×
08South Dakota~2K1.12×
09New Hampshire~3K1.08×
10Virginia~20K1.07×
11Rhode Island~2K1.03×
12Delaware~2K1.03×
13Maine~3K1.02×
14West Virginia~3K1.01×
15Massachusetts~10K0.99×
16Colorado~10K0.99×
17Idaho~4K0.99×
18Oregon~8K0.98×
19Connecticut~7K0.98×
20Hawaii~3K0.98×
21Nebraska~3K0.97×
22Kentucky~9K0.96×
23New Mexico~3K0.96×
24Washington~10K0.94×
25Mississippi~6K0.94×
26Iowa~6K0.93×
27Kansas~5K0.93×
28Arkansas~5K0.92×
29Utah~6K0.91×
30Florida~40K0.90×
31Maryland~10K0.89×
32Minnesota~9K0.89×
33Alabama~9K0.89×
34Oklahoma~7K0.89×
35New York~40K0.88×
36North Carolina~20K0.88×
37Indiana~10K0.88×
38South Carolina~10K0.88×
39Louisiana~8K0.88×
40Nevada~6K0.88×
41California~70K0.86×
42Missouri~10K0.86×
43Pennsylvania~20K0.85×
44Tennessee~10K0.85×
45Arizona~10K0.84×
46New Jersey~20K0.83×
47Georgia~20K0.82×
48Ohio~20K0.80×
49Illinois~20K0.79×
50Texas~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Equitation, United States
0.72×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equitation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equitation audience
#·InterestCategoryAffinity×
01L'ÉquipeSports46.14×
02Cultural tourismTravel & Leisure21.14×
03Ligue 1Sports20.00×
04Christian PulisicSports20.00×
05RonaldinhoSports20.00×
06Zinedine ZidaneSports20.00×
07Thierry HenrySports20.00×
08Pep GuardiolaSports20.00×
09Kevin De BruyneSports20.00×
10Club LeónSports20.00×
11Copa del ReySports20.00×
12CarrefourShopping18.91×
13Boot BarnFashion & Accessoires16.91×
14Lyric poetryLiterature13.10×
15Atlético MadridSports11.39×
16Emily RatajkowskiFashion & Accessoires11.02×
17International educationBusiness & Career11.01×
18Michelle RodriguezMovies & TV9.64×
19Horseback ridingSports5.74×
20FIFA World CupSports3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equitation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equitation audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.61×
Community OrientationOPEN2.15×
TraditionCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equitation audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Healthy LifestyleBALANCE0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equitation have in United States?

Equitation has an estimated audience of 720,816 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Equitation fans?

60.0% of Equitation fans are female, 40.0% are male, with an average age of 35.1 years.

03

Which brands do Equitation fans like most?

Equitation fans show strongest brand affinity for Boot Barn (16.91×), L'Équipe (46.14×), and Ligue 1 (20×) over the country average.

04

Where do Equitation fans live in United States?

Equitation fans in United States are most concentrated in California (reach ~70K), Michigan (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Equitation fans also like?

Beyond Equitation itself, the audience over-indexes on L'Équipe (46.14×), Ligue 1 (20×), Christian Pulisic (20×), and FIFA World Cup (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Equitation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →