Equitation Audience in United States

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Equitation has an estimated audience of 720,816 people in United States. 60.0% are female, 40.0% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Billy Bob Thornton.

The average Equitation fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Equitation audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Equitation fans

Demographic split for Equitation audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.1
Estimated audience size720,816

Audience persona

The typical Equitation fan in United States is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Equitation in United States
RegionReachAffinity
California66,5790.84×
Florida44,8940.92×
Texas40,4640.65×
New York37,4910.93×
Michigan29,9241.59×
Virginia20,4001.16×
Wisconsin19,5881.81×
Illinois17,4970.73×
Pennsylvania16,9820.7×
Georgia16,6810.75×
North Carolina16,3340.75×
Massachusetts15,5581.1×
Ohio14,5340.65×
Washington13,6260.94×
New Jersey13,1510.72×
Colorado11,1240.98×
Arizona10,7800.73×
Tennessee10,2010.71×
Maryland9,6270.78×
Indiana9,1160.69×
Minnesota8,2840.8×
Oregon8,0930.98×
South Carolina8,0540.74×
Kentucky7,9900.88×
Missouri6,8760.59×
Connecticut6,6250.92×
Alabama6,2180.62×
Louisiana5,3740.58×
Utah4,5240.7×
Oklahoma4,2570.53×
Kansas4,2440.75×
Iowa3,9410.66×
Mississippi3,9200.66×
Arkansas3,6360.61×
Idaho3,6121×
New Hampshire3,5551.25×
Nevada3,4520.5×
West Virginia3,2360.96×
Alaska3,2292.09×
Washington, District of Columbia3,2201.49×
Montana3,0491.52×
Maine3,0131.17×
Hawaii2,9760.96×
Vermont2,8502.25×
South Dakota2,7781.67×
Nebraska2,7220.75×
New Mexico2,7120.75×
North Dakota2,7051.83×
Wyoming2,6182.45×
Rhode Island2,5741.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equitation audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One10.28×Business & Career
CarGurus13.68×Cars & Mobility
Google Maps9.12×Internet & Social Media
Billy Bob Thornton15.69×Movies & TV
AccuWeather11.5×Home & Garden
Diane Keaton9.54×Movies & TV
Circle K10.65×Shopping
Indeed.com6.19×Business & Career
Clint Eastwood13.09×Movies & TV
Google News8.12×News
Boot Barn13.09×Fashion & Accessoires
John Wayne20.27×Movies & TV
Demi Moore11.89×Movies & TV
Kendra Scott13.36×Fashion & Accessoires
Shania Twain19.37×Music & Radio
DeviantArt8.54×Internet & Social Media
Matthew McConaughey10.64×Movies & TV
Patrick Swayze14.52×Movies & TV
Bruce Willis8.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equitation audience
TraitClusterScore
Pet OwnershipJOY2.3
LGBTQ+ IdentityOPEN1.73
Community OrientationOPEN1.62
SustainabilityBALANCE1.27
Early Adopter MentalityPOWER1.15
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Equitation
CountryShare
United States18.0%
France12.1%
Mexico10.7%

See Equitation audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Equitation have in United States?

Equitation has an estimated audience of 720,816 people in United States, concentrated in California and Florida.

What is the gender split and age of Equitation fans?

60.0% of Equitation fans are female, 40.0% are male, with an average age of 35.1 years.

Which brands do Equitation fans like most?

Equitation fans show strongest brand affinity for Finnair (675×), Capital One (10.28×), and CarGurus (13.68×) over the country average.

Where do Equitation fans live in United States?

Equitation fans in United States are most concentrated in California (reach 66,579), Florida (reach 44,894), and Texas (reach 40,464). These three regions account for the largest share of the active audience.

What other brands do Equitation fans also like?

Beyond Equitation itself, the audience over-indexes on Capital One (10.28×), CarGurus (13.68×), Google Maps (9.12×), and Billy Bob Thornton (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.