Equitation Audience in United States

Equitation logo

Equitation has an estimated audience of 720,816 people in United States. 60.0% are female, 40.0% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Tech News, Minnesota, La Opinión, Product design.

The average Equitation fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Tech News, Minnesota, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Equitation audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Equitation fans

Demographic split for Equitation audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.1
Estimated audience size720,816

Audience persona

The typical Equitation fan in United States is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Equitation in United States
RegionReachAffinity
California66,5790.84×
Florida44,8940.92×
Texas40,4640.65×
New York37,4910.93×
Michigan29,9241.59×
Virginia20,4001.16×
Wisconsin19,5881.81×
Illinois17,4970.73×
Pennsylvania16,9820.7×
Georgia16,6810.75×
North Carolina16,3340.75×
Massachusetts15,5581.1×
Ohio14,5340.65×
Washington13,6260.94×
New Jersey13,1510.72×
Colorado11,1240.98×
Arizona10,7800.73×
Tennessee10,2010.71×
Maryland9,6270.78×
Indiana9,1160.69×
Minnesota8,2840.8×
Oregon8,0930.98×
South Carolina8,0540.74×
Kentucky7,9900.88×
Missouri6,8760.59×
Connecticut6,6250.92×
Alabama6,2180.62×
Louisiana5,3740.58×
Utah4,5240.7×
Oklahoma4,2570.53×
Kansas4,2440.75×
Iowa3,9410.66×
Mississippi3,9200.66×
Arkansas3,6360.61×
Idaho3,6121×
New Hampshire3,5551.25×
Nevada3,4520.5×
West Virginia3,2360.96×
Alaska3,2292.09×
Washington, District of Columbia3,2201.49×
Montana3,0491.52×
Maine3,0131.17×
Hawaii2,9760.96×
Vermont2,8502.25×
South Dakota2,7781.67×
Nebraska2,7220.75×
New Mexico2,7120.75×
North Dakota2,7051.83×
Wyoming2,6182.45×
Rhode Island2,5741.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equitation audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Tech News73.81×Technology & Electronics
Minnesota4.78×Travel & Leisure
La Opinión18.85×News
Product design4.47×Business & Career
Historic site9.03×Arts & Culture
Hibachi14.96×Food & Beverages
Nuts (film)9.61×Movies & TV
Governor of Michigan10.95×Politics & Society
Google Home9.47×Technology & Electronics
UK garage7.14×Music & Radio
Goop6.43×Internet & Social Media
headspace11.07×Health
Grace Slick10.31×Music & Radio
Wok7.4×Food & Beverages
Cherish (group)12.26×Music & Radio
The Journey (1959 film)20×Movies & TV
Litter box2.19×Pets & Animals
Carnival of Souls20×Movies & TV
Electrolyte4.33×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equitation audience
TraitClusterScore
Pet OwnershipJOY2.3
LGBTQ+ IdentityOPEN1.73
Community OrientationOPEN1.62
SustainabilityBALANCE1.27
Early Adopter MentalityPOWER1.15
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Equitation
CountryShare
United States18.0%
France12.1%
Mexico10.7%

See Equitation audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Equitation have in United States?

Equitation has an estimated audience of 720,816 people in United States, concentrated in California and Florida.

What is the gender split and age of Equitation fans?

60.0% of Equitation fans are female, 40.0% are male, with an average age of 35.1 years.

Which brands do Equitation fans like most?

Equitation fans show strongest brand affinity for Keene, New Hampshire (675×), Tech News (73.81×), and Minnesota (4.78×) over the country average.

Where do Equitation fans live in United States?

Equitation fans in United States are most concentrated in California (reach 66,579), Florida (reach 44,894), and Texas (reach 40,464). These three regions account for the largest share of the active audience.

What other brands do Equitation fans also like?

Beyond Equitation itself, the audience over-indexes on Tech News (73.81×), Minnesota (4.78×), La Opinión (18.85×), and Product design (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.