Equitation Audience in Germany
Equitation has an estimated audience of 248,447 people in Germany. 56.8% are female, 43.2% are male, average age 28.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Goes, Progressive rock, Kingdom of Judah, Collectable, Tigran Hamasyan.
The average Equitation fan in Germany is 28.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Goes, Progressive rock, Kingdom of Judah, with strongest over-indexing on Goes (1.83× the country average). Demographically, the Equitation audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Equitation fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 28.3 |
| Estimated audience size | 248,447 |
Audience persona
The typical Equitation fan in Germany is more female, around 28.3 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 37,823 | 0.7× |
| Baden-Württemberg | 34,574 | 1.02× |
| Bayern | 34,514 | 0.86× |
| Hessen | 20,219 | 1.07× |
| Niedersachsen | 14,203 | 0.59× |
| Rheinland-Pfalz | 11,509 | 0.92× |
| Berlin | 10,640 | 0.96× |
| Sachsen | 6,126 | 0.5× |
| Thüringen | 6,061 | 0.96× |
| Saarland | 6,015 | 1.97× |
| Brandenburg | 5,911 | 0.77× |
| Sachsen-Anhalt | 5,887 | 0.91× |
| Schleswig-Holstein | 5,225 | 0.59× |
| Mecklenburg-Vorpommern | 5,177 | 1.09× |
| Bremen | 5,051 | 2.38× |
| Hamburg | 4,110 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.83× | Travel & Leisure |
| Progressive rock | 2.76× | Music & Radio |
| Kingdom of Judah | 13.73× | Politics & Society |
| Collectable | 2.1× | Kids & Family |
| Tigran Hamasyan | 17.33× | Music & Radio |
| Icon (magazine) | 2.28× | Arts & Culture |
| Hà Giang | 28.28× | Travel & Leisure |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Samanyolu Haber | 3.44× | Movies & TV |
| Sri Lankan Tamil cinema | 20× | Movies & TV |
| Hocus Pocus | 5.29× | Movies & TV |
| Figure painting (hobby) | 2.65× | Arts & Culture |
| Hatten | 3.53× | Travel & Leisure |
| Homesteading | 3.6× | Home & Garden |
| Who Wants to Be a Millionaire? | 4.14× | Movies & TV |
| Catania | 4.12× | Travel & Leisure |
| Krunal Pandya | 20× | Sports |
| Cancoillotte | 2.59× | Food & Beverages |
| Gujrat District | 17× | Travel & Leisure |
| Huck (magazine) | 3.91× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.55 |
| Sustainability | BALANCE | 1.42 |
| Travelling | THRILL | 1.4 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.28 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| France | 12.1% |
| Mexico | 10.7% |
See Equitation audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Equitation have in Germany?
Equitation has an estimated audience of 248,447 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Equitation fans?
56.8% of Equitation fans are female, 43.2% are male, with an average age of 28.3 years.
Which brands do Equitation fans like most?
Equitation fans show strongest brand affinity for Goes (1.83×), Progressive rock (2.76×), and Kingdom of Judah (13.73×) over the country average.
Where do Equitation fans live in Germany?
Equitation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 37,823), Baden-Württemberg (reach 34,574), and Bayern (reach 34,514). These three regions account for the largest share of the active audience.
What other brands do Equitation fans also like?
Beyond Equitation itself, the audience over-indexes on Progressive rock (2.76×), Kingdom of Judah (13.73×), Collectable (2.1×), and Tigran Hamasyan (17.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.