Esoteric Audience in United States
Esoteric has an estimated audience of 2,558,307 people in United States. 65.2% are female, 34.8% are male, average age 44.7. Top brand affinities: Finnair, AccuWeather, StubHub, Flickr, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (568.17× the country average). Demographically, the Esoteric audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Esoteric fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.7 |
| Estimated audience size | 2,558,307 |
Audience persona
The typical Esoteric fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 568.17× | Travel & Leisure |
| AccuWeather | 15.33× | Home & Garden |
| StubHub | 14.06× | Travel & Leisure |
| Flickr | 11.99× | Internet & Social Media |
| OpenTable | 14.82× | Food & Beverages |
| DocuSign | 13.85× | Technology & Electronics |
| Robert Pattinson | 13.68× | Movies & TV |
| Idris Elba | 14.44× | Movies & TV |
| Michelle Pfeiffer | 12.24× | Movies & TV |
| Liam Neeson | 10.63× | Movies & TV |
| Choice Hotels | 17.22× | Travel & Leisure |
| Telegram | 13.34× | Internet & Social Media |
| Natalie Portman | 11.06× | Movies & TV |
| GoDaddy | 12.78× | Technology & Electronics |
| Rebecca Ferguson | 14.71× | Movies & TV |
| Forrest Gump | 13.6× | Movies & TV |
| Jamie Lee Curtis | 9.09× | Movies & TV |
| Jake Gyllenhaal | 10.36× | Movies & TV |
| Fiverr | 13.5× | Business & Career |
| Morgan Freeman | 9.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Spirituality | BALANCE | 1.58 |
| Individualism | JOY | 1.39 |
| Community Orientation | OPEN | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.2% |
| United Kingdom | 10.8% |
| Canada | 6.1% |
See Esoteric audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Esoteric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.