Esoteric Audience in United States
Esoteric has an estimated audience of 2,558,307 people in United States. 65.2% are female, 34.8% are male, average age 44.7. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Product design.
Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (568.17× the country average). Demographically, the Esoteric audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Esoteric fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.7 |
| Estimated audience size | 2,558,307 |
Audience persona
The typical Esoteric fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 568.17× | Travel & Leisure |
| Lulu 黃路梓茵 | 10.77× | Movies & TV |
| Mathcore | 16.14× | Music & Radio |
| Google Home | 11.71× | Technology & Electronics |
| Product design | 2.51× | Business & Career |
| The Historian | 14.66× | Literature |
| Israel | 1.94× | Travel & Leisure |
| Home equity | 1.8× | Home & Garden |
| Like Dandelion Dust | 12.22× | Movies & TV |
| Progressive rock | 1.69× | Music & Radio |
| Grace Slick | 6.92× | Music & Radio |
| Grammarly | 3.62× | Business & Career |
| Home staging | 3.86× | Home & Garden |
| Grinch | 2.77× | Movies & TV |
| Eurail | 14.5× | Cars & Mobility |
| Chromebook | 3.62× | Technology & Electronics |
| Goop | 3.36× | Internet & Social Media |
| Google Photos | 1.52× | Technology & Electronics |
| Jesse Plemons | 2.1× | Movies & TV |
| Parral, Chihuahua | 9.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Spirituality | BALANCE | 1.58 |
| Individualism | JOY | 1.39 |
| Community Orientation | OPEN | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.2% |
| United Kingdom | 10.8% |
| Canada | 6.1% |
See Esoteric audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Esoteric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.