ESPM Audience in United States

ESPM logo

ESPM has an estimated audience of 308,938 people in United States. 59.7% are female, 40.3% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Office 365, Diabetes mellitus awareness, Superga (brand), Microblogging.

The average ESPM fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Office 365, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the ESPM audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of ESPM fans

Demographic split for ESPM audience in United States
MetricValue
Female59.7%
Male40.3%
Average age35.9
Estimated audience size308,938

Audience persona

The typical ESPM fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for ESPM in United States
RegionReachAffinity
California36,3001.07×
Texas25,3460.95×
New York22,2221.29×
Florida21,5951.03×
Pennsylvania11,6321.12×
Illinois11,4031.11×
North Carolina10,8061.16×
Georgia10,6811.12×
Ohio10,6511.12×
New Jersey9,1251.16×
Virginia9,0251.2×
Michigan8,4521.05×
Massachusetts7,9351.3×
Tennessee6,2471.01×
Maryland5,9641.12×
Indiana5,9101.05×
Arizona5,8940.93×
Colorado5,4891.13×
Washington5,4100.87×
South Carolina5,2671.13×
Missouri4,8550.97×
Minnesota4,8041.09×
Wisconsin4,5290.97×
Kentucky4,2851.11×
Connecticut4,2551.37×
Alabama3,9960.93×
Louisiana3,8130.96×
Oregon3,5691.01×
Oklahoma3,0210.88×
Nevada2,9761×
Iowa2,8831.13×
Utah2,7961.01×
Kansas2,6051.07×
Mississippi2,1620.85×
Arkansas2,0440.8×
Nebraska1,8061.17×
Washington, District of Columbia1,5811.7×
West Virginia1,2520.87×
Hawaii1,2500.94×
Idaho1,1430.74×
New Hampshire1,1150.92×
Rhode Island1,0021.02×
Maine8980.81×
New Mexico8200.53×
Delaware7380.87×
Montana6640.77×
South Dakota5500.77×
North Dakota5470.86×
Vermont4840.89×
Alaska3090.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ESPM audience
BrandAffinityCategory
Autism Awareness19.03×Health
Office 36520×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Superga (brand)89.63×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
OpenVPN52.87×Technology & Electronics
Moto Guzzi20×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
FIFA World Cup2.77×Sports
Tropic Thunder12.12×Movies & TV
Planet Fitness2.58×Sports
The Salvation Army12.19×Politics & Society
Diaper bag3.65×Kids & Family
International education9.4×Business & Career
ECS Tuning20×Cars & Mobility
Cillian Murphy5.89×Movies & TV
FC Bayern Munich3.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ESPM audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
Luxury OrientationPREMIUM1.51
SustainabilityBALANCE1.5
Price SensitivityPREMIUM1.47
Design AffinityPREMIUM1.45
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for ESPM
CountryShare
Brazil58.0%
United States29.8%
Canada2.8%

See ESPM audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does ESPM have in United States?

ESPM has an estimated audience of 308,938 people in United States, concentrated in California and Texas.

What is the gender split and age of ESPM fans?

59.7% of ESPM fans are female, 40.3% are male, with an average age of 35.9 years.

Which brands do ESPM fans like most?

ESPM fans show strongest brand affinity for Autism Awareness (19.03×), Office 365 (20×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do ESPM fans live in United States?

ESPM fans in United States are most concentrated in California (reach 36,300), Texas (reach 25,346), and New York (reach 22,222). These three regions account for the largest share of the active audience.

What other brands do ESPM fans also like?

Beyond ESPM itself, the audience over-indexes on Office 365 (20×), Diabetes mellitus awareness (12.48×), Superga (brand) (89.63×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ESPM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.