Rascasse Audience Intelligence

ESPM Target Market in United States

A data profile of the people who buy, follow and care about ESPM in United States — modelled from more than twelve digital signal sources. ESPM has an estimated audience of 310,635 people in United States.

#4907among Brand in United States

The average ESPM fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Office 365, Superga (brand), International education, with strongest over-indexing on Office 365 (20× the country average).

Demographically, the ESPM audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ESPM fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Office 365.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ESPM profile in United States.

Audience size
311K
in United States
Gender
59.7%♀
40.3% male
Age
35.9
average years
Country rank
#47473
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ESPM

59.7% are female, 40.3% are male, average age 35.9.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for ESPM audience in United States
MetricValue
Female59.7%
Male40.3%
Average age35.9
Estimated audience size310,635
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the ESPM audience in United States
Age bracketShare%
16-1935%
20-299%
30-3921%
40-4922%
50+13%
Fig. 04

Worldwide distribution

29.9%

of the worldwide ESPM audience comes from United States.

Worldwide audience distribution share by country for ESPM
CountryShare
Brazil57.5%
United States29.9%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ESPM audience in United States is strongest.

Fig. 05

Top regions by affinity

ESPM customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.51×
02Connecticut~4K1.30×
03Massachusetts~8K1.27×
04New York~20K1.24×
05Nebraska~2K1.24×
06Iowa~3K1.17×
07Virginia~9K1.15×
08North Carolina~10K1.12×
09New Jersey~9K1.12×
10Pennsylvania~10K1.11×
11South Carolina~5K1.11×
12Kentucky~4K1.10×
13Illinois~10K1.09×
14Ohio~10K1.09×
15Maryland~6K1.08×
16Nevada~3K1.08×
17Georgia~10K1.07×
18Colorado~5K1.07×
19Minnesota~5K1.06×
20Tennessee~6K1.04×
21Michigan~8K1.03×
22Indiana~6K1.02×
23Wisconsin~5K1.02×
24Utah~3K1.02×
25Kansas~2K1.02×
26Rhode Island<1K1.01×
27Florida~20K1.00×
28Arkansas~3K0.99×
29California~30K0.97×
30Oregon~3K0.97×
31Alabama~4K0.96×
32North Dakota<1K0.96×
33Vermont<1K0.96×
34Missouri~5K0.94×
35West Virginia~1K0.94×
36Hawaii~1K0.94×
37New Hampshire~1K0.94×
38Texas~20K0.93×
39Arizona~6K0.93×
40Oklahoma~3K0.93×
41Delaware<1K0.93×
42Louisiana~4K0.91×
43Maine~1K0.90×
44Mississippi~2K0.88×
45Montana<1K0.88×
46South Dakota<1K0.87×
47Washington~5K0.85×
48Idaho~1K0.82×
49Alaska<1K0.77×
50New Mexico~1K0.66×
Fig. 06

Affinity by region

Affinity by region — ESPM, United States
0.66×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ESPM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ESPM audience
#·InterestCategoryAffinity×
01Superga (brand)Fashion & Accessoires91.25×
02OpenVPNTechnology & Electronics64.16×
03Office 365Technology & Electronics20.00×
04International educationBusiness & Career20.00×
05Tropic ThunderMovies & TV20.00×
06ECS TuningCars & Mobility20.00×
07Whiskey MyersMusic & Radio15.28×
08Stacey DashFashion & Accessoires13.92×
09The Salvation ArmyPolitics & Society13.13×
10Electric skateboardCars & Mobility12.34×
11Javier BardemMovies & TV9.28×
12Rugby World CupSports7.67×
13Public transportCars & Mobility4.80×
14FIFA World CupSports2.48×
15Bank of AmericaBusiness & Career1.86×
16Planet FitnessSports1.76×
17VeganismFood & Beverages1.70×
18Beauty salonsBeauty & Wellness1.67×
19WineFood & Beverages1.58×
20Macy'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ESPM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ESPM audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Price SensitivityPREMIUM1.85×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ESPM audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ESPM's target market in United States?

ESPM's target market in United States covers an estimated 310,635 people, concentrated in California and Texas.

02

What is the gender split and age of ESPM customers?

59.7% of the ESPM audience are female, 40.3% are male, with an average age of 35.9 years.

03

Which brands do ESPM fans like most?

ESPM fans show strongest brand affinity for Office 365 (20×), Superga (brand) (91.25×), and International education (20×) over the country average.

04

Where do ESPM fans live in United States?

ESPM fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ESPM fans also like?

Beyond ESPM itself, the audience over-indexes on Superga (brand) (91.25×), International education (20×), Tropic Thunder (20×), and OpenVPN (64.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See ESPM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ESPM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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