ESPM Audience in United States
ESPM has an estimated audience of 308,938 people in United States. 59.7% are female, 40.3% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Gluten Free Foodies, Natural rubber, Elsword, Israel, Home equity.
The average ESPM fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gluten Free Foodies, Natural rubber, Elsword, with strongest over-indexing on Gluten Free Foodies (89.63× the country average). Demographically, the ESPM audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Brand
Demographics of ESPM fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 35.9 |
| Estimated audience size | 308,938 |
Audience persona
The typical ESPM fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gluten Free Foodies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,300 | 1.07× |
| Texas | 25,346 | 0.95× |
| New York | 22,222 | 1.29× |
| Florida | 21,595 | 1.03× |
| Pennsylvania | 11,632 | 1.12× |
| Illinois | 11,403 | 1.11× |
| North Carolina | 10,806 | 1.16× |
| Georgia | 10,681 | 1.12× |
| Ohio | 10,651 | 1.12× |
| New Jersey | 9,125 | 1.16× |
| Virginia | 9,025 | 1.2× |
| Michigan | 8,452 | 1.05× |
| Massachusetts | 7,935 | 1.3× |
| Tennessee | 6,247 | 1.01× |
| Maryland | 5,964 | 1.12× |
| Indiana | 5,910 | 1.05× |
| Arizona | 5,894 | 0.93× |
| Colorado | 5,489 | 1.13× |
| Washington | 5,410 | 0.87× |
| South Carolina | 5,267 | 1.13× |
| Missouri | 4,855 | 0.97× |
| Minnesota | 4,804 | 1.09× |
| Wisconsin | 4,529 | 0.97× |
| Kentucky | 4,285 | 1.11× |
| Connecticut | 4,255 | 1.37× |
| Alabama | 3,996 | 0.93× |
| Louisiana | 3,813 | 0.96× |
| Oregon | 3,569 | 1.01× |
| Oklahoma | 3,021 | 0.88× |
| Nevada | 2,976 | 1× |
| Iowa | 2,883 | 1.13× |
| Utah | 2,796 | 1.01× |
| Kansas | 2,605 | 1.07× |
| Mississippi | 2,162 | 0.85× |
| Arkansas | 2,044 | 0.8× |
| Nebraska | 1,806 | 1.17× |
| Washington, District of Columbia | 1,581 | 1.7× |
| West Virginia | 1,252 | 0.87× |
| Hawaii | 1,250 | 0.94× |
| Idaho | 1,143 | 0.74× |
| New Hampshire | 1,115 | 0.92× |
| Rhode Island | 1,002 | 1.02× |
| Maine | 898 | 0.81× |
| New Mexico | 820 | 0.53× |
| Delaware | 738 | 0.87× |
| Montana | 664 | 0.77× |
| South Dakota | 550 | 0.77× |
| North Dakota | 547 | 0.86× |
| Vermont | 484 | 0.89× |
| Alaska | 309 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gluten Free Foodies | 89.63× | Food & Beverages |
| Natural rubber | 2.65× | Cars & Mobility |
| Elsword | 20× | Games |
| Israel | 1.95× | Travel & Leisure |
| Home equity | 1.68× | Home & Garden |
| Wikia | 2.6× | Internet & Social Media |
| Electrolyte | 3.59× | Health |
| Dental hygienist | 5.07× | Health |
| JDSU | 2.09× | Business & Career |
| Information sensitivity | 5.93× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.37× | Sports |
| Home staging | 3.45× | Home & Garden |
| Jesse Plemons | 2.24× | Movies & TV |
| Ulysses S. Grant | 3.71× | Politics & Society |
| John Havlicek | 9.23× | Sports |
| UK garage | 3.18× | Music & Radio |
| Grinch | 2.13× | Movies & TV |
| N1 road (South Africa) | 2.06× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
| Urban horticulture | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.87 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Price Sensitivity | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.45 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 58.0% |
| United States | 29.8% |
| Canada | 2.8% |
See ESPM audiences in other countries
More audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does ESPM have in United States?
ESPM has an estimated audience of 308,938 people in United States, concentrated in California and Texas.
What is the gender split and age of ESPM fans?
59.7% of ESPM fans are female, 40.3% are male, with an average age of 35.9 years.
Which brands do ESPM fans like most?
ESPM fans show strongest brand affinity for Gluten Free Foodies (89.63×), Natural rubber (2.65×), and Elsword (20×) over the country average.
Where do ESPM fans live in United States?
ESPM fans in United States are most concentrated in California (reach 36,300), Texas (reach 25,346), and New York (reach 22,222). These three regions account for the largest share of the active audience.
What other brands do ESPM fans also like?
Beyond ESPM itself, the audience over-indexes on Natural rubber (2.65×), Elsword (20×), Israel (1.95×), and Home equity (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ESPM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.