Rascasse Audience Intelligence

Superga (brand) Target Market in United States

A data profile of the people who buy, follow and care about Superga (brand) in United States — modelled from more than twelve digital signal sources. Superga (brand) has an estimated audience of 333,107 people in United States.

#34among Sportswear in United States#4738among Brand in United States#1538in Fashion & Accessoires

The average Superga (brand) fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include ESPM, UNITED COLORS OF BENETTON, Something Borrowed (film), with strongest over-indexing on ESPM (91.25× the country average).

Demographically, the Superga (brand) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Superga (brand) fan in United States is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for ESPM.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superga (brand) profile in United States.

Audience size
333K
in United States
Gender
85.0%♀
15.0% male
Age
35.9
average years
Country rank
#45807
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Superga (brand)

85.0% are female, 15.0% are male, average age 35.9.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Superga (brand) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age35.9
Estimated audience size333,107
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Superga (brand) audience in United States
Age bracketShare%
16-1919%
20-2927%
30-3927%
40-4921%
50+7%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Superga (brand) audience comes from United States.

Worldwide audience distribution share by country for Superga (brand)
CountryShare
Ukraine35.3%
Italy19.7%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superga (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Superga (brand) customers by region in United States
#RegionReachAffinity×
01New York~40K2.18×
02Massachusetts~10K1.72×
03Washington, District of Columbia~2K1.72×
04California~60K1.61×
05Connecticut~5K1.47×
06Florida~30K1.40×
07New Jersey~10K1.30×
08Vermont<1K1.12×
09Washington~7K1.10×
10Rhode Island~1K1.10×
11Maine~1K1.09×
12New Hampshire~1K1.08×
13Virginia~9K1.07×
14Oregon~4K1.06×
15Illinois~10K1.04×
16Colorado~5K1.03×
17Alaska<1K1.00×
18Texas~30K0.99×
19North Carolina~10K0.98×
20North Dakota<1K0.98×
21Louisiana~4K0.97×
22Montana<1K0.97×
23Delaware<1K0.97×
24South Dakota<1K0.97×
25Georgia~10K0.96×
26Maryland~6K0.96×
27Pennsylvania~10K0.95×
28Hawaii~1K0.95×
29Idaho~2K0.94×
30West Virginia~1K0.94×
31South Carolina~5K0.93×
32Nevada~3K0.93×
33Michigan~8K0.92×
34Mississippi~3K0.92×
35New Mexico~2K0.92×
36Nebraska~2K0.92×
37Utah~3K0.91×
38Arkansas~3K0.91×
39Kansas~2K0.91×
40Arizona~6K0.90×
41Tennessee~6K0.90×
42Minnesota~4K0.90×
43Wisconsin~5K0.89×
44Kentucky~4K0.89×
45Oklahoma~3K0.89×
46Iowa~2K0.89×
47Alabama~4K0.87×
48Missouri~5K0.86×
49Indiana~5K0.83×
50Ohio~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Superga (brand), United States
0.78×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superga (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superga (brand) audience
#·InterestCategoryAffinity×
01ESPMBrand91.25×
02UNITED COLORS OF BENETTONFashion & Accessoires41.09×
03House of Blues San DiegoMusic & Radio37.54×
04Something Borrowed (film)Movies & TV24.07×
05UndergradsMovies & TV24.01×
06TurinTravel & Leisure13.38×
07BodysuitFashion & Accessoires4.57×
08DiddyMusic & Radio3.83×
09QueensTravel & Leisure3.45×
10DenimFashion & Accessoires3.34×
11Eyelash extensionsBeauty & Wellness3.19×
12Makeup TutorialsBeauty & Wellness3.08×
13Coach (sport)Sports2.88×
14JeansFashion & Accessoires2.44×
15SephoraShopping2.12×
16Macy'sShopping2.02×
17TMZInternet & Social Media1.96×
18MarshallsFashion & Accessoires1.92×
19NordstromShopping1.90×
20GodPolitics & Society1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superga (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superga (brand) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.48×
Luxury OrientationPREMIUM1.40×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superga (brand) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Superga (brand)'s target market in United States?

Superga (brand)'s target market in United States covers an estimated 333,107 people, concentrated in California and New York.

02

What is the gender split and age of Superga (brand) customers?

85.0% of the Superga (brand) audience are female, 15.0% are male, with an average age of 35.9 years.

03

Which brands do Superga (brand) fans like most?

Superga (brand) fans show strongest brand affinity for ESPM (91.25×), UNITED COLORS OF BENETTON (41.09×), and Something Borrowed (film) (24.07×) over the country average.

04

Where do Superga (brand) fans live in United States?

Superga (brand) fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Superga (brand) fans also like?

Beyond Superga (brand) itself, the audience over-indexes on UNITED COLORS OF BENETTON (41.09×), Something Borrowed (film) (24.07×), Turin (13.38×), and Queens (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Superga (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Superga (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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