Superga (brand) Audience in United States

Superga (brand) logo

Superga (brand) has an estimated audience of 338,147 people in United States. 85.0% are female, 15.0% are male, average age 35.9. Top regions: California, New York, Florida. Top brand affinities: ESPM, UNITED COLORS OF BENETTON, Something Borrowed (film), Turin, Queens.

The average Superga (brand) fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include ESPM, UNITED COLORS OF BENETTON, Something Borrowed (film), with strongest over-indexing on ESPM (91.25× the country average). Demographically, the Superga (brand) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Superga (brand) fans

Demographic split for Superga (brand) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age35.9
Estimated audience size338,147

Audience persona

The typical Superga (brand) fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for ESPM.

Top regions in United States

Top regions ranked by reach for Superga (brand) in United States
RegionReachAffinity
California67,9541.83×
New York46,6552.47×
Florida32,0741.4×
Texas29,3281.01×
Massachusetts14,5902.19×
Illinois13,1211.16×
New Jersey12,8011.49×
Pennsylvania11,5081.01×
Georgia10,4781.01×
Virginia10,4551.27×
North Carolina10,0380.99×
Washington7,8471.16×
Michigan7,0580.8×
Ohio6,8940.66×
Maryland6,1351.06×
Connecticut6,0911.8×
Colorado5,8761.1×
Arizona5,7950.84×
Tennessee5,4340.8×
Oregon4,4641.15×
South Carolina4,3450.85×
Louisiana4,1950.96×
Minnesota4,1330.85×
Wisconsin4,0760.8×
Indiana3,8810.63×
Missouri3,8610.71×
Alabama3,2540.69×
Kentucky2,8480.67×
Washington, District of Columbia2,7502.71×
Nevada2,7490.84×
Oklahoma2,4110.64×
Utah1,9790.65×
Arkansas1,8080.65×
New Hampshire1,6051.2×
Kansas1,5870.6×
Iowa1,5400.55×
Mississippi1,5260.55×
Rhode Island1,4281.33×
Maine1,3061.08×
Hawaii1,2130.83×
Idaho1,1280.67×
Vermont1,0161.71×
Nebraska9860.58×
New Mexico9500.56×
West Virginia7640.49×
Delaware6800.73×
Montana6640.71×
Alaska4570.63×
South Dakota4260.55×
North Dakota4150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superga (brand) audience
BrandAffinityCategory
ESPM91.25×
UNITED COLORS OF BENETTON41.09×Fashion & Accessoires
Something Borrowed (film)24.07×Movies & TV
Turin13.38×Travel & Leisure
Queens3.45×Travel & Leisure
Diddy3.83×Music & Radio
Macy's2.02×Shopping
House of Blues San Diego37.54×Music & Radio
Bodysuit4.57×Fashion & Accessoires
Sephora2.12×Shopping
Denim3.34×Fashion & Accessoires
God1.84×Politics & Society
Eyelash extensions3.19×Beauty & Wellness
Makeup Tutorials3.08×Beauty & Wellness
Nordstrom1.9×Shopping
Jeans2.44×Fashion & Accessoires
Marshalls1.92×Fashion & Accessoires
TMZ1.96×Internet & Social Media
Coach (sport)2.88×Sports
Boutiques1.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superga (brand) audience
TraitClusterScore
Luxury OrientationPREMIUM3.11
ExtroversionTHRILL1.45
Healthy LifestyleBALANCE1.44
CreativityOPEN1.28
Price SensitivityPREMIUM1.23
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Superga (brand)
CountryShare
Ukraine35.5%
Italy19.6%
United States7.6%

See Superga (brand) audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Superga (brand) have in United States?

Superga (brand) has an estimated audience of 338,147 people in United States, concentrated in California and New York.

What is the gender split and age of Superga (brand) fans?

85.0% of Superga (brand) fans are female, 15.0% are male, with an average age of 35.9 years.

Which brands do Superga (brand) fans like most?

Superga (brand) fans show strongest brand affinity for ESPM (91.25×), UNITED COLORS OF BENETTON (41.09×), and Something Borrowed (film) (24.07×) over the country average.

Where do Superga (brand) fans live in United States?

Superga (brand) fans in United States are most concentrated in California (reach 67,954), New York (reach 46,655), and Florida (reach 32,074). These three regions account for the largest share of the active audience.

What other brands do Superga (brand) fans also like?

Beyond Superga (brand) itself, the audience over-indexes on UNITED COLORS OF BENETTON (41.09×), Something Borrowed (film) (24.07×), Turin (13.38×), and Queens (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superga (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.