Evan Williams (whiskey) Audience in United States

Evan Williams (whiskey) has an estimated audience of 705,009 people in United States. 27.7% are female, 72.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Seasons 52, Matthew Stafford, Tennessee whiskey, Bourbon whiskey, Blended whiskey.

The average Evan Williams (whiskey) fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Seasons 52, Matthew Stafford, Tennessee whiskey, with strongest over-indexing on Seasons 52 (20.66× the country average). Demographically, the Evan Williams (whiskey) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Alcohol

Demographics of Evan Williams (whiskey) fans

Demographic split for Evan Williams (whiskey) audience in United States
MetricValue
Female27.7%
Male72.3%
Average age41.1
Estimated audience size705,009

Audience persona

The typical Evan Williams (whiskey) fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Seasons 52.

Top regions in United States

Top regions ranked by reach for Evan Williams (whiskey) in United States
RegionReachAffinity
California60,3470.78×
Texas56,0750.93×
Florida34,8910.73×
New York34,3810.87×
Wisconsin29,5372.78×
Kentucky27,8763.15×
Illinois26,6581.14×
North Carolina22,7521.07×
Georgia21,1000.97×
Pennsylvania21,0760.89×
Ohio20,4490.94×
Tennessee18,4051.3×
Michigan17,9730.97×
Virginia17,6631.03×
Indiana15,8321.23×
New Jersey13,7110.76×
Massachusetts13,0130.94×
Washington12,3610.87×
Arizona12,1510.84×
Oklahoma11,4051.46×
Missouri11,2710.99×
Minnesota11,2601.11×
South Carolina11,1791.05×
Maryland10,5140.87×
Alabama10,4691.06×
Colorado9,3300.84×
Arkansas8,9211.54×
Louisiana8,3100.91×
Oregon8,0641×
Nevada6,5170.96×
Kansas6,3971.15×
Iowa5,8531.01×
Mississippi5,3030.91×
Connecticut5,2470.74×
Utah4,2540.67×
Nebraska4,0251.14×
West Virginia3,6961.13×
Idaho2,5020.71×
New Mexico2,3470.66×
Hawaii2,2950.76×
Rhode Island2,0410.91×
Washington, District of Columbia1,9660.93×
New Hampshire1,8040.65×
Maine1,7690.7×
Montana1,5920.81×
Delaware1,4190.73×
South Dakota1,3400.82×
North Dakota1,0650.74×
Vermont8140.66×
Alaska8060.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evan Williams (whiskey) audience
BrandAffinityCategory
Seasons 5220.66×Food & Beverages
Matthew Stafford16.44×Sports
Tennessee whiskey13.14×Food & Beverages
Bourbon whiskey7.7×Food & Beverages
Blended whiskey10.38×Food & Beverages
American whiskey10.31×Food & Beverages
Crown Royal15.07×Food & Beverages
Scotch whisky6.8×Food & Beverages
Small batch whiskey9.26×Food & Beverages
Single malt whisky8.12×Food & Beverages
Livemusic3.43×Music & Radio
Planet Fitness2.45×Sports
Fox News Channel1.77×Movies & TV
Wingstop2.68×Food & Beverages
AutoZone2.28×Cars & Mobility
Staples (Canada)2.95×Business & Career
Hennessy9.32×Food & Beverages
Texas Roadhouse2.15×Food & Beverages
Jim Beam11.21×Food & Beverages
Bulleit Bourbon10.89×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evan Williams (whiskey) audience
TraitClusterScore
PatriotismCONSERVATISM3.54
Need for SecurityCONSERVATISM1.61
IndulgenceJOY1.48
Convenience OrientationPREMIUM1.45
Career OrientationPOWER1.44
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Evan Williams (whiskey)
CountryShare
United States76.3%
Germany4.6%
United Kingdom3.2%

See Evan Williams (whiskey) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Evan Williams (whiskey) have in United States?

Evan Williams (whiskey) has an estimated audience of 705,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Evan Williams (whiskey) fans?

27.7% of Evan Williams (whiskey) fans are female, 72.3% are male, with an average age of 41.1 years.

Which brands do Evan Williams (whiskey) fans like most?

Evan Williams (whiskey) fans show strongest brand affinity for Seasons 52 (20.66×), Matthew Stafford (16.44×), and Tennessee whiskey (13.14×) over the country average.

Where do Evan Williams (whiskey) fans live in United States?

Evan Williams (whiskey) fans in United States are most concentrated in California (reach 60,347), Texas (reach 56,075), and Florida (reach 34,891). These three regions account for the largest share of the active audience.

What other brands do Evan Williams (whiskey) fans also like?

Beyond Evan Williams (whiskey) itself, the audience over-indexes on Matthew Stafford (16.44×), Tennessee whiskey (13.14×), Bourbon whiskey (7.7×), and Blended whiskey (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evan Williams (whiskey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.