Rascasse Audience Intelligence

Evan Williams (whiskey) Target Market in United States

A data profile of the people who buy, follow and care about Evan Williams (whiskey) in United States — modelled from more than twelve digital signal sources. Evan Williams (whiskey) has an estimated audience of 706,226 people in United States.

#62among Alcohol in United States#3070among Brand in United States#1642in Food & Beverages

The average Evan Williams (whiskey) fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tennessee whiskey, Matthew Stafford, Bourbon whiskey, with strongest over-indexing on Tennessee whiskey (13.01× the country average).

Demographically, the Evan Williams (whiskey) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evan Williams (whiskey) fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Tennessee whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evan Williams (whiskey) profile in United States.

Audience size
706K
in United States
Gender
27.7%♀
72.3% male
Age
41.1
average years
Country rank
#29759
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Evan Williams (whiskey)

27.7% are female, 72.3% are male, average age 41.1.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Evan Williams (whiskey) audience in United States
MetricValue
Female27.7%
Male72.3%
Average age41.1
Estimated audience size706,226
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Evan Williams (whiskey) audience in United States
Age bracketShare%
16-1910%
20-2922%
30-3924%
40-4923%
50+21%
Fig. 04

Worldwide distribution

75.5%

of the worldwide Evan Williams (whiskey) audience comes from United States.

Worldwide audience distribution share by country for Evan Williams (whiskey)
CountryShare
United States75.5%
Germany4.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evan Williams (whiskey) audience in United States is strongest.

Fig. 05

Top regions by affinity

Evan Williams (whiskey) customers by region in United States
#RegionReachAffinity×
01Kentucky~20K2.78×
02Wisconsin~30K2.51×
03Arkansas~9K1.49×
04Oklahoma~10K1.40×
05Tennessee~20K1.26×
06Indiana~20K1.24×
07Kansas~6K1.16×
08Illinois~30K1.13×
09Nebraska~4K1.12×
10West Virginia~4K1.11×
11South Carolina~10K1.09×
12Alabama~10K1.09×
13North Carolina~20K1.06×
14Minnesota~10K1.04×
15Iowa~6K1.03×
16Oregon~8K1.00×
17Mississippi~6K0.99×
18Virginia~20K0.98×
19Georgia~20K0.97×
20Missouri~10K0.97×
21Nevada~7K0.97×
22Washington, District of Columbia~2K0.96×
23Michigan~20K0.95×
24Louisiana~9K0.95×
25Massachusetts~10K0.93×
26Rhode Island~2K0.93×
27South Dakota~2K0.93×
28Ohio~20K0.92×
29Pennsylvania~20K0.90×
30North Dakota~1K0.90×
31Montana~2K0.88×
32Maryland~10K0.87×
33Vermont~1K0.87×
34Texas~50K0.86×
35Delaware~2K0.86×
36Washington~10K0.85×
37Hawaii~3K0.85×
38New York~30K0.84×
39Colorado~9K0.84×
40Idaho~3K0.83×
41Maine~2K0.83×
42Alaska~1K0.83×
43Arizona~10K0.82×
44Connecticut~6K0.80×
45New Hampshire~2K0.79×
46New Mexico~3K0.78×
47California~60K0.75×
48New Jersey~10K0.74×
49Utah~5K0.73×
50Florida~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Evan Williams (whiskey), United States
0.71×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evan Williams (whiskey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evan Williams (whiskey) audience
#·InterestCategoryAffinity×
01Matthew StaffordSports14.93×
02Crown RoyalFood & Beverages14.65×
03Maker's MarkFood & Beverages14.51×
04Jim BeamFood & Beverages14.34×
05Tennessee whiskeyFood & Beverages13.01×
06Seasons 52Food & Beverages12.17×
07American whiskeyFood & Beverages12.15×
08Small batch whiskeyFood & Beverages11.56×
09Jack Daniel'sFood & Beverages10.90×
10Blended whiskeyFood & Beverages10.07×
11Single malt whiskyFood & Beverages8.09×
12Bourbon whiskeyFood & Beverages7.85×
13Scotch whiskyFood & Beverages6.92×
14FedExBusiness & Career4.73×
15Sustainable energyHome & Garden4.54×
16Renewable energyBusiness & Career4.21×
17Pizza HutFood & Beverages3.33×
18SubwayFood & Beverages2.90×
19Mortgage loansBusiness & Career2.88×
20McDonald'sFood & Beverages2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evan Williams (whiskey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evan Williams (whiskey) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.47×
Convenience OrientationPREMIUM2.19×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evan Williams (whiskey) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Evan Williams (whiskey)'s target market in United States?

Evan Williams (whiskey)'s target market in United States covers an estimated 706,226 people, concentrated in California and Texas.

02

What is the gender split and age of Evan Williams (whiskey) customers?

27.7% of the Evan Williams (whiskey) audience are female, 72.3% are male, with an average age of 41.1 years.

03

Which brands do Evan Williams (whiskey) fans like most?

Evan Williams (whiskey) fans show strongest brand affinity for Tennessee whiskey (13.01×), Matthew Stafford (14.93×), and Bourbon whiskey (7.85×) over the country average.

04

Where do Evan Williams (whiskey) fans live in United States?

Evan Williams (whiskey) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Evan Williams (whiskey) fans also like?

Beyond Evan Williams (whiskey) itself, the audience over-indexes on Matthew Stafford (14.93×), Bourbon whiskey (7.85×), Small batch whiskey (11.56×), and American whiskey (12.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Evan Williams (whiskey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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