Exo (band) Audience in United States

Exo (band) logo

Exo (band) has an estimated audience of 1,108,930 people in United States. 64.9% are female, 35.1% are male, average age 27.9. Top regions: California, Texas, New York. Top brand affinities: Grinch, Combat sport, Bank account, Dog breed, Nuts (film).

The average Exo (band) fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Combat sport, Bank account, with strongest over-indexing on Grinch (6.79× the country average). Demographically, the Exo (band) audience skews more female with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Exo (band) fans

Demographic split for Exo (band) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age27.9
Estimated audience size1,108,930

Audience persona

The typical Exo (band) fan in United States is more female, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Exo (band) in United States
RegionReachAffinity
California193,8621.59×
Texas135,8861.43×
New York80,5691.3×
Florida77,9111.04×
Illinois42,7621.16×
Georgia40,5091.19×
Arizona36,9071.63×
Virginia36,4281.35×
Pennsylvania33,1730.89×
North Carolina32,9240.99×
Washington29,4061.32×
New Jersey29,1851.03×
Massachusetts26,3581.21×
Ohio26,3400.77×
Michigan23,5450.81×
Tennessee22,1220.99×
Indiana20,8971.03×
Maryland19,1141×
Missouri18,8881.06×
Minnesota16,2331.02×
Colorado16,0670.92×
Oregon14,3411.13×
South Carolina13,8810.83×
Louisiana13,3300.93×
Alabama12,7860.83×
Nevada12,7331.19×
Wisconsin12,3670.74×
Kentucky12,1460.87×
Oklahoma12,1440.99×
Connecticut10,8310.97×
Hawaii9,2191.93×
Utah9,0260.91×
Arkansas8,8340.97×
Iowa8,6310.94×
Mississippi8,2950.91×
Kansas7,9690.91×
Idaho4,8930.88×
New Mexico4,5890.83×
Nebraska4,3760.79×
West Virginia3,5390.69×
Washington, District of Columbia3,4371.03×
New Hampshire2,8470.65×
South Dakota2,5711×
Maine2,5140.63×
Rhode Island2,4660.7×
Delaware2,4170.79×
Wyoming2,2871.39×
Montana2,1860.71×
Alaska1,8810.79×
North Dakota1,6810.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exo (band) audience
BrandAffinityCategory
Grinch6.79×Movies & TV
Combat sport2.55×Sports
Bank account3.78×Business & Career
Dog breed1.68×Pets & Animals
Nuts (film)8.27×Movies & TV
Historic site5.32×Arts & Culture
La Jolla11.46×Travel & Leisure
Urban Outfitters2.01×Shopping
JDSU3.2×Business & Career
Home equity2.04×Home & Garden
Vocal harmony4.58×Music & Radio
UK garage5.16×Music & Radio
Goop4.77×Internet & Social Media
Joshua Jackson3.74×Movies & TV
Edvard Grieg20×Literature
Mathcore5.85×Music & Radio
Staycation2.34×Home & Garden
Mothercare1.91×Kids & Family
Fairy godmother4.23×Literature
Gruppo Torinese Trasporti16.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exo (band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Sports ActivityPOWER1.54
Design AffinityPREMIUM1.4
Early Adopter MentalityPOWER1.37
SustainabilityBALANCE1.36
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Exo (band)
CountryShare
Japan33.3%
United States10.4%
Indonesia7.9%

See Exo (band) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Exo (band) have in United States?

Exo (band) has an estimated audience of 1,108,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Exo (band) fans?

64.9% of Exo (band) fans are female, 35.1% are male, with an average age of 27.9 years.

Which brands do Exo (band) fans like most?

Exo (band) fans show strongest brand affinity for Grinch (6.79×), Combat sport (2.55×), and Bank account (3.78×) over the country average.

Where do Exo (band) fans live in United States?

Exo (band) fans in United States are most concentrated in California (reach 193,862), Texas (reach 135,886), and New York (reach 80,569). These three regions account for the largest share of the active audience.

What other brands do Exo (band) fans also like?

Beyond Exo (band) itself, the audience over-indexes on Combat sport (2.55×), Bank account (3.78×), Dog breed (1.68×), and Nuts (film) (8.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exo (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.