Rascasse Audience Intelligence

Exo (band) Audience in United States

A data profile of the people who buy, follow and care about Exo (band) in United States — modelled from more than twelve digital signal sources. Exo (band) has an estimated audience of 1,083,745 people in United States.

#4933among Person in United States#2872in Music & Radio

The average Exo (band) fan in United States is 27.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BTS, Rakuten, Park Ji-min, with strongest over-indexing on BTS (31.31× the country average).

Demographically, the Exo (band) audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exo (band) fan in United States is more female, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exo (band) profile in United States.

Audience size
1.1M
in United States
Gender
64.9%♀
35.1% male
Age
27.9
average years
Country rank
#22434
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exo (band) fans

64.9% are female, 35.1% are male, average age 27.9.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Exo (band) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age27.9
Estimated audience size1,083,745
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Exo (band) audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Exo (band) audience comes from United States.

Worldwide audience distribution share by country for Exo (band)
CountryShare
Japan33.3%
United States10.2%
Indonesia7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exo (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Exo (band) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K1.91×
02Arizona~30K1.50×
03California~200K1.49×
04Texas~100K1.35×
05Virginia~30K1.26×
06Washington~30K1.22×
07New York~70K1.20×
08Georgia~40K1.19×
09Illinois~40K1.16×
10Indiana~20K1.15×
11New Jersey~30K1.12×
12Massachusetts~20K1.12×
13Nevada~10K1.12×
14North Carolina~40K1.08×
15Oklahoma~10K1.07×
16Maryland~20K1.06×
17Oregon~10K1.04×
18Missouri~20K1.02×
19South Dakota~3K1.02×
20Minnesota~20K1.01×
21Arkansas~9K1.01×
22Florida~70K0.97×
23Tennessee~20K0.97×
24Utah~10K0.97×
25Washington, District of Columbia~3K0.97×
26Mississippi~9K0.95×
27Idaho~5K0.95×
28Alaska~2K0.95×
29Connecticut~10K0.94×
30Louisiana~10K0.93×
31Delaware~3K0.93×
32Kansas~8K0.92×
33Alabama~10K0.91×
34Nebraska~5K0.91×
35Kentucky~10K0.90×
36New Mexico~5K0.90×
37South Carolina~10K0.89×
38Colorado~20K0.88×
39West Virginia~5K0.88×
40Montana~3K0.88×
41Pennsylvania~30K0.87×
42North Dakota~2K0.87×
43Vermont~2K0.87×
44Ohio~30K0.86×
45Michigan~20K0.86×
46Rhode Island~3K0.83×
47Iowa~7K0.81×
48New Hampshire~3K0.79×
49Wisconsin~10K0.78×
50Maine~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Exo (band), United States
0.77×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exo (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exo (band) audience
#·InterestCategoryAffinity×
01BTSMusic & Radio31.31×
02Lee Jong-sukMovies & TV23.98×
03Park Ji-minMusic & Radio20.98×
04IU (singer)Music & Radio20.01×
05Kim Woo-binMovies & TV20.00×
06Gong YooMovies & TV15.58×
07RakutenShopping13.23×
08AllkpopMusic & Radio12.62×
09Group buyingShopping11.88×
10Boy bandMusic & Radio11.76×
11COSShopping10.06×
12International educationBusiness & Career9.81×
13JollibeeFood & Beverages5.81×
14Anime and manga fandomLiterature5.05×
15UniqloShopping4.80×
16Spirit HalloweenKids & Family3.73×
17CrochetHome & Garden3.63×
18ComicsLiterature2.26×
19SupermanMovies & TV2.07×
20Do it yourself (DIY)Home & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exo (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exo (band) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Design AffinityPREMIUM1.59×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exo (band) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.75×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exo (band) have in United States?

Exo (band) has an estimated audience of 1,083,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exo (band) fans?

64.9% of Exo (band) fans are female, 35.1% are male, with an average age of 27.9 years.

03

Which brands do Exo (band) fans like most?

Exo (band) fans show strongest brand affinity for BTS (31.31×), Rakuten (13.23×), and Park Ji-min (20.98×) over the country average.

04

Where do Exo (band) fans live in United States?

Exo (band) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Exo (band) fans also like?

Beyond Exo (band) itself, the audience over-indexes on Rakuten (13.23×), Park Ji-min (20.98×), IU (singer) (20.01×), and Anime and manga fandom (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Exo (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exo (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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