Rascasse Audience Intelligence

Expatriate Audience in United States

A data profile of the people who buy, follow and care about Expatriate in United States — modelled from more than twelve digital signal sources. Expatriate has an estimated audience of 522,519 people in United States.

#11215among Topic in United States#2213in Business & Career

The average Expatriate fan in United States is 36.9 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Texas.

Top brand affinities include Mobile payment, Sustainable energy, Google News, with strongest over-indexing on Mobile payment (11.73× the country average).

Demographically, the Expatriate audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Expatriate fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Mobile payment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Expatriate profile in United States.

Audience size
523K
in United States
Gender
54.2%♀
45.8% male
Age
36.9
average years
Country rank
#35700
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Expatriate fans

54.2% are female, 45.8% are male, average age 36.9.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Expatriate audience in United States
MetricValue
Female54.2%
Male45.8%
Average age36.9
Estimated audience size522,519
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Expatriate audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Expatriate audience comes from United States.

Worldwide audience distribution share by country for Expatriate
CountryShare
India12.8%
Kuwait11.9%
Saudi Arabia10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Expatriate audience in United States is strongest.

Fig. 05

Top regions by affinity

Expatriate fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K11.23×
02Washington~10K1.26×
03Washington, District of Columbia~2K1.22×
04Virginia~10K1.05×
05Georgia~20K0.99×
06Massachusetts~10K0.96×
07Maryland~9K0.95×
08New York~30K0.93×
09Hawaii~2K0.93×
10New Jersey~10K0.92×
11North Carolina~10K0.91×
12Rhode Island~2K0.91×
13Alabama~7K0.90×
14Alaska~1K0.90×
15Vermont<1K0.90×
16California~50K0.89×
17New Hampshire~2K0.89×
18Utah~4K0.86×
19South Dakota~1K0.86×
20Arizona~9K0.85×
21Indiana~8K0.85×
22Delaware~1K0.85×
23North Dakota<1K0.85×
24Pennsylvania~10K0.84×
25Tennessee~9K0.84×
26Connecticut~4K0.84×
27Kansas~3K0.84×
28Maine~2K0.84×
29Illinois~10K0.83×
30Missouri~7K0.83×
31Louisiana~6K0.83×
32Montana~1K0.83×
33Michigan~10K0.82×
34Minnesota~6K0.82×
35Nebraska~2K0.82×
36Kentucky~5K0.81×
37Oklahoma~5K0.81×
38Texas~40K0.80×
39South Carolina~6K0.80×
40West Virginia~2K0.80×
41Idaho~2K0.79×
42Ohio~10K0.78×
43Arkansas~3K0.78×
44Colorado~6K0.77×
45Wisconsin~6K0.77×
46Mississippi~3K0.77×
47Florida~30K0.76×
48Iowa~3K0.76×
49New Mexico~2K0.76×
50Nevada~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Expatriate, United States
0.74×1.00×11.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Expatriate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Expatriate audience
#·InterestCategoryAffinity×
01Saudi AramcoCars & Mobility56.85×
02Permanent residencyBusiness & Career45.59×
03Cultural tourismTravel & Leisure33.52×
04CarrefourShopping20.16×
05Women's ShoesFashion & Accessoires14.54×
06Mobile paymentBusiness & Career11.73×
07ConocoPhillipsBusiness & Career9.40×
08International educationBusiness & Career9.26×
09Sustainable energyHome & Garden6.64×
10Renewable energyBusiness & Career5.58×
11Google NewsNews5.52×
12First class travelTravel & Leisure4.84×
13Bath and BodyworksShopping3.65×
14FedExBusiness & Career3.49×
15AirbnbTravel & Leisure3.28×
16InnovationBusiness & Career3.25×
17Mortgage loansBusiness & Career2.84×
18Discount storesShopping2.70×
19Trader Joe'sShopping2.59×
20PinterestInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Expatriate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Expatriate audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.38×
TravellingTHRILL2.36×
Quality AwarenessPREMIUM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Expatriate audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
ExtroversionTHRILL0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Expatriate have in United States?

Expatriate has an estimated audience of 522,519 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Expatriate fans?

54.2% of Expatriate fans are female, 45.8% are male, with an average age of 36.9 years.

03

Which brands do Expatriate fans like most?

Expatriate fans show strongest brand affinity for Mobile payment (11.73×), Sustainable energy (6.64×), and Google News (5.52×) over the country average.

04

Where do Expatriate fans live in United States?

Expatriate fans in United States are most concentrated in Oregon (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Expatriate fans also like?

Beyond Expatriate itself, the audience over-indexes on Sustainable energy (6.64×), Google News (5.52×), Cultural tourism (33.52×), and Renewable energy (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Expatriate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Expatriate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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