Face the Nation Audience in United States

Face the Nation has an estimated audience of 923,866 people in United States. 53.3% are female, 46.7% are male, average age 45.7. Top regions: California, New York, Florida. Top brand affinities: Hebe, Pillow, Whataburger, Minnesota, Alaska.
The average Face the Nation fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Hebe, Pillow, Whataburger, with strongest over-indexing on Hebe (12.49× the country average). Demographically, the Face the Nation audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Face the Nation fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.7 |
| Estimated audience size | 923,866 |
Audience persona
The typical Face the Nation fan in United States is balanced, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,191 | 0.8× |
| New York | 48,498 | 0.94× |
| Florida | 48,148 | 0.77× |
| Texas | 45,770 | 0.58× |
| Illinois | 30,029 | 0.98× |
| Pennsylvania | 28,922 | 0.93× |
| Ohio | 27,272 | 0.96× |
| North Carolina | 24,407 | 0.88× |
| Virginia | 23,047 | 1.02× |
| Michigan | 22,576 | 0.93× |
| New Jersey | 21,320 | 0.91× |
| Minnesota | 20,323 | 1.54× |
| Washington | 19,481 | 1.05× |
| Tennessee | 18,923 | 1.02× |
| Massachusetts | 18,450 | 1.01× |
| Georgia | 18,213 | 0.64× |
| Maryland | 17,512 | 1.1× |
| Missouri | 15,953 | 1.07× |
| Wisconsin | 15,912 | 1.14× |
| Indiana | 15,079 | 0.89× |
| Colorado | 14,469 | 0.99× |
| Arizona | 14,093 | 0.75× |
| Oregon | 13,852 | 1.31× |
| South Carolina | 11,739 | 0.84× |
| Kentucky | 11,233 | 0.97× |
| Connecticut | 11,039 | 1.19× |
| Oklahoma | 9,103 | 0.89× |
| Iowa | 8,536 | 1.12× |
| Louisiana | 8,490 | 0.71× |
| Kansas | 7,379 | 1.01× |
| Alabama | 6,603 | 0.51× |
| Utah | 6,189 | 0.75× |
| Washington, District of Columbia | 5,879 | 2.12× |
| South Dakota | 5,383 | 2.52× |
| Arkansas | 5,380 | 0.71× |
| Nevada | 5,291 | 0.59× |
| New Mexico | 5,011 | 1.08× |
| Idaho | 4,861 | 1.05× |
| Maine | 4,627 | 1.4× |
| Mississippi | 4,518 | 0.59× |
| Nebraska | 3,671 | 0.79× |
| New Hampshire | 3,400 | 0.93× |
| Hawaii | 3,267 | 0.82× |
| Montana | 3,153 | 1.23× |
| Rhode Island | 3,073 | 1.04× |
| Delaware | 2,846 | 1.12× |
| West Virginia | 2,539 | 0.59× |
| Vermont | 2,236 | 1.38× |
| Alaska | 2,006 | 1.02× |
| North Dakota | 1,968 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 12.49× | Home & Garden |
| Pillow | 2.51× | Home & Garden |
| Whataburger | 1.97× | Food & Beverages |
| Minnesota | 1.87× | Travel & Leisure |
| Alaska | 1.82× | Travel & Leisure |
| UK garage | 5.75× | Music & Radio |
| Emperor Entertainment Group | 12.49× | Business & Career |
| Litter box | 1.99× | Pets & Animals |
| Israel | 1.96× | Travel & Leisure |
| Nationality | 1.92× | Politics & Society |
| Natural rubber | 1.78× | Cars & Mobility |
| Stamp collecting | 3.71× | Home & Garden |
| Nebraska | 1.92× | Travel & Leisure |
| Kendra Scott | 1.92× | Fashion & Accessoires |
| 3D printing | 1.56× | Technology & Electronics |
| Lulu 黃路梓茵 | 1.64× | Movies & TV |
| Sinaloa | 2.11× | Travel & Leisure |
| Enfamil | 3.84× | Kids & Family |
| Pro-Ject | 2.22× | Music & Radio |
| Voter registration | 2.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.41 |
| Patriotism | CONSERVATISM | 2.19 |
| Individualism | JOY | 2.02 |
| Community Orientation | OPEN | 1.93 |
| Spirituality | BALANCE | 1.7 |
| Convenience Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.2% |
| Canada | 2.5% |
| United Kingdom | 1.6% |
See Face the Nation audiences in other countries
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Frequently asked questions
How many fans does Face the Nation have in United States?
Face the Nation has an estimated audience of 923,866 people in United States, concentrated in California and New York.
What is the gender split and age of Face the Nation fans?
53.3% of Face the Nation fans are female, 46.7% are male, with an average age of 45.7 years.
Which brands do Face the Nation fans like most?
Face the Nation fans show strongest brand affinity for Hebe (12.49×), Pillow (2.51×), and Whataburger (1.97×) over the country average.
Where do Face the Nation fans live in United States?
Face the Nation fans in United States are most concentrated in California (reach 81,191), New York (reach 48,498), and Florida (reach 48,148). These three regions account for the largest share of the active audience.
What other brands do Face the Nation fans also like?
Beyond Face the Nation itself, the audience over-indexes on Pillow (2.51×), Whataburger (1.97×), Minnesota (1.87×), and Alaska (1.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Face the Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.