Fayette County, Kentucky Audience in United States

Fayette County, Kentucky logo

Fayette County, Kentucky has an estimated audience of 320,869 people in United States. 69.1% are female, 30.9% are male, average age 41.6. Top regions: Kentucky, Ohio, Indiana. Top brand affinities: Israel, Goop, Governor of Michigan, Elsword, Pillow.

The average Fayette County, Kentucky fan in United States is 41.6 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Ohio, Indiana. Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (2.17× the country average). Demographically, the Fayette County, Kentucky audience skews more female with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fayette County, Kentucky fans

Demographic split for Fayette County, Kentucky audience in United States
MetricValue
Female69.1%
Male30.9%
Average age41.6
Estimated audience size320,869

Audience persona

The typical Fayette County, Kentucky fan in United States is more female, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fayette County, Kentucky in United States
RegionReachAffinity
Kentucky78,03819.4×
Ohio16,4721.67×
Indiana11,7092×
Tennessee10,7151.66×
Florida10,6990.49×
Texas8,9260.32×
Georgia7,4360.75×
California7,4060.21×
Illinois7,2810.68×
North Carolina6,1870.64×
New York5,7240.32×
Virginia5,4560.7×
Michigan4,7190.56×
Pennsylvania4,0500.37×
Missouri3,2220.62×
Alabama2,7080.6×
South Carolina2,4950.52×
West Virginia2,2851.53×
Colorado2,1210.42×
Wisconsin1,9360.4×
Arizona1,9210.29×
Maryland1,8810.34×
Washington1,8740.29×
New Jersey1,8230.22×
Massachusetts1,7640.28×
Minnesota1,5730.34×
Oklahoma1,4580.41×
Louisiana1,3430.32×
Mississippi1,3420.51×
Arkansas1,3410.51×
Utah1,2510.44×
Oregon1,0940.3×
Iowa1,0320.39×
Kansas8960.35×
Alaska8291.21×
Nevada7760.25×
Idaho7670.48×
Washington, District of Columbia7480.78×
Hawaii7330.53×
Connecticut7250.23×
Montana7230.81×
South Dakota7140.96×
North Dakota6951.05×
New Hampshire6850.54×
Wyoming6721.41×
Nebraska6710.42×
New Mexico6670.41×
Rhode Island6610.65×
Maine6610.57×
Vermont6501.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fayette County, Kentucky audience
BrandAffinityCategory
Israel2.17×Travel & Leisure
Goop4.9×Internet & Social Media
Governor of Michigan6.76×Politics & Society
Elsword14.84×Games
Pillow1.63×Home & Garden
Fairy godmother5.48×Literature
Wok4.72×Food & Beverages
Hipster6.44×Politics & Society
Grinch2.57×Movies & TV
Hibachi5.01×Food & Beverages
Google Home3.98×Technology & Electronics
Vocal harmony2.75×Music & Radio
Historic site2.57×Arts & Culture
headspace5.57×Health
Cherish (group)6.45×Music & Radio
Sinaloa2.02×Travel & Leisure
TV Fanatic5.67×Movies & TV
Mathcore4.24×Music & Radio
Saving1.53×Business & Career
Grace Slick4.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fayette County, Kentucky audience
TraitClusterScore
DIY MentalityTHRILL1.27
Community OrientationOPEN1.26
ExtroversionTHRILL1.24
Urban LifestyleOPEN1.22
Career OrientationPOWER1.17
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Fayette County, Kentucky
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See Fayette County, Kentucky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fayette County, Kentucky have in United States?

Fayette County, Kentucky has an estimated audience of 320,869 people in United States, concentrated in Kentucky and Ohio.

What is the gender split and age of Fayette County, Kentucky fans?

69.1% of Fayette County, Kentucky fans are female, 30.9% are male, with an average age of 41.6 years.

Which brands do Fayette County, Kentucky fans like most?

Fayette County, Kentucky fans show strongest brand affinity for Israel (2.17×), Goop (4.9×), and Governor of Michigan (6.76×) over the country average.

Where do Fayette County, Kentucky fans live in United States?

Fayette County, Kentucky fans in United States are most concentrated in Kentucky (reach 78,038), Ohio (reach 16,472), and Indiana (reach 11,709). These three regions account for the largest share of the active audience.

What other brands do Fayette County, Kentucky fans also like?

Beyond Fayette County, Kentucky itself, the audience over-indexes on Goop (4.9×), Governor of Michigan (6.76×), Elsword (14.84×), and Pillow (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fayette County, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.