A data profile of the people who buy, follow and care about Fermentation in food processing in United States — modelled from more than twelve digital signal sources. Fermentation in food processing has an estimated audience of 4,945,550 people in United States.
The average Fermentation in food processing fan in United States is 41.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Non-alcoholic beverage, Single malt whisky, Malt whisky, with strongest over-indexing on Non-alcoholic beverage (4.32× the country average).
Demographically, the Fermentation in food processing audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fermentation in food processing fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Fermentation in food processing profile in United States.
54.8% are female, 45.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.3 |
| Estimated audience size | 4,945,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Fermentation in food processing audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.7% |
| United Kingdom | 7.3% |
| Australia | 5.0% |
Where the Fermentation in food processing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~20K | 1.25× | |
| 02 | West Virginia | ~30K | 1.22× | |
| 03 | Hawaii | ~30K | 1.19× | |
| 04 | Nebraska | ~30K | 1.18× | |
| 05 | New Hampshire | ~20K | 1.18× | |
| 06 | Arkansas | ~50K | 1.16× | |
| 07 | New Mexico | ~30K | 1.14× | |
| 08 | Mississippi | ~40K | 1.10× | |
| 09 | Delaware | ~10K | 1.09× | |
| 10 | Kentucky | ~70K | 1.08× | |
| 11 | Kansas | ~40K | 1.08× | |
| 12 | Nevada | ~50K | 1.04× | |
| 13 | Iowa | ~40K | 1.04× | |
| 14 | Vermont | ~9K | 1.04× | |
| 15 | Utah | ~50K | 1.03× | |
| 16 | North Dakota | ~10K | 1.03× | |
| 17 | Louisiana | ~60K | 1.02× | |
| 18 | Washington, District of Columbia | ~20K | 1.02× | |
| 19 | Oregon | ~60K | 1.01× | |
| 20 | Oklahoma | ~60K | 1.01× | |
| 21 | South Dakota | ~10K | 1.01× | |
| 22 | Idaho | ~20K | 1.00× | |
| 23 | Montana | ~10K | 1.00× | |
| 24 | Alaska | ~10K | 1.00× | |
| 25 | Wyoming | ~7K | 1.00× | |
| 26 | Alabama | ~70K | 0.99× | |
| 27 | Connecticut | ~50K | 0.98× | |
| 28 | Missouri | ~80K | 0.96× | |
| 29 | South Carolina | ~70K | 0.96× | |
| 30 | Wisconsin | ~70K | 0.96× | |
| 31 | Indiana | ~90K | 0.95× | |
| 32 | Tennessee | ~90K | 0.94× | |
| 33 | Maryland | ~80K | 0.94× | |
| 34 | Colorado | ~70K | 0.94× | |
| 35 | Minnesota | ~70K | 0.94× | |
| 36 | Arizona | ~90K | 0.92× | |
| 37 | Washington | ~90K | 0.92× | |
| 38 | Massachusetts | ~90K | 0.92× | |
| 39 | Virginia | ~100K | 0.91× | |
| 40 | Michigan | ~100K | 0.90× | |
| 41 | New Jersey | ~100K | 0.90× | |
| 42 | Ohio | ~100K | 0.89× | |
| 43 | Georgia | ~100K | 0.89× | |
| 44 | North Carolina | ~100K | 0.89× | |
| 45 | Pennsylvania | ~100K | 0.87× | |
| 46 | Illinois | ~100K | 0.87× | |
| 47 | Florida | ~300K | 0.84× | |
| 48 | New York | ~200K | 0.82× | |
| 49 | Texas | ~300K | 0.80× | |
| 50 | California | ~400K | 0.73× |
The strongest cross-interests of the Fermentation in food processing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 7.61× | ||
| 02 | Single malt whisky | Food & Beverages | 6.30× | ||
| 03 | Berlin Wall | Travel & Leisure | 5.91× | ||
| 04 | Beer festival | Food & Beverages | 5.86× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 4.32× | ||
| 06 | Cider | Food & Beverages | 4.29× | ||
| 07 | Cappuccino | Food & Beverages | 3.91× | ||
| 08 | Shellfish | Food & Beverages | 3.81× | ||
| 09 | Mineral water | Food & Beverages | 3.49× | ||
| 10 | Smoked meat | Food & Beverages | 3.47× | ||
| 11 | Wine tasting | Food & Beverages | 2.89× | ||
| 12 | Microwave oven | Home & Garden | 2.42× | ||
| 13 | Whisky | Food & Beverages | 2.35× | ||
| 14 | Britney Spears | Music & Radio | 2.17× | ||
| 15 | Pastry | Food & Beverages | 2.14× | ||
| 16 | Real property | Home & Garden | 1.96× | ||
| 17 | Subscription business model | Shopping | 1.88× | ||
| 18 | Trader Joe's | Shopping | 1.82× | ||
| 19 | Cocktail | Food & Beverages | 1.72× | ||
| 20 | Genetics | Kids & Family | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Community Orientation | OPEN | 1.71× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.82× |
Fermentation in food processing has an estimated audience of 4,945,550 people in United States, concentrated in California and Texas.
54.8% of Fermentation in food processing fans are female, 45.2% are male, with an average age of 41.3 years.
Fermentation in food processing fans show strongest brand affinity for Non-alcoholic beverage (4.32×), Single malt whisky (6.3×), and Malt whisky (7.61×) over the country average.
Fermentation in food processing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fermentation in food processing itself, the audience over-indexes on Single malt whisky (6.3×), Malt whisky (7.61×), Beer festival (5.86×), and Trader Joe's (1.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fermentation in food processing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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