Four Roses Bourbon Audience in United States

Four Roses Bourbon has an estimated audience of 328,004 people in United States. 30.4% are female, 69.6% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Straight whiskey, Single malt whisky, Malt whisky, Irish whiskey, Single malt scotch.

The average Four Roses Bourbon fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Straight whiskey, Single malt whisky, Malt whisky, with strongest over-indexing on Straight whiskey (57.69× the country average). Demographically, the Four Roses Bourbon audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Four Roses Bourbon fans

Demographic split for Four Roses Bourbon audience in United States
MetricValue
Female30.4%
Male69.6%
Average age39.2
Estimated audience size328,004

Audience persona

The typical Four Roses Bourbon fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Straight whiskey.

Top regions in United States

Top regions ranked by reach for Four Roses Bourbon in United States
RegionReachAffinity
California30,6150.85×
Texas25,2340.89×
Florida21,2910.96×
Illinois14,1041.29×
New York13,6940.75×
Ohio13,3771.32×
Kentucky11,5242.8×
Georgia11,2471.11×
Tennessee10,4251.58×
North Carolina10,3831.05×
Pennsylvania9,6300.87×
Michigan9,2651.08×
Indiana8,7471.46×
Virginia7,7210.97×
New Jersey6,8250.82×
Missouri6,7031.27×
Wisconsin6,3631.29×
Alabama5,6161.23×
Arizona5,5950.84×
Washington5,5840.85×
South Carolina5,4031.09×
Massachusetts5,2390.81×
Louisiana4,9791.18×
Colorado4,9460.96×
Maryland4,9210.87×
Minnesota4,8791.04×
Oklahoma3,5130.96×
Oregon3,3330.89×
Mississippi3,2531.2×
Kansas3,1271.21×
Arkansas3,0451.13×
Connecticut3,0450.93×
Iowa2,8181.04×
Nevada2,4630.78×
Nebraska1,7801.08×
West Virginia1,4290.94×
Hawaii1,3540.96×
Utah1,2350.42×
New Mexico1,1550.7×
Idaho1,1430.69×
Washington, District of Columbia1,0561.07×
Maine9460.8×
New Hampshire9010.7×
Montana8430.93×
Rhode Island8090.77×
South Dakota6920.91×
Delaware6900.76×
Alaska5260.75×
North Dakota5130.76×
Wyoming3720.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Four Roses Bourbon audience
BrandAffinityCategory
Straight whiskey57.69×Food & Beverages
Single malt whisky28.54×Food & Beverages
Malt whisky30.48×Food & Beverages
Irish whiskey17.37×Food & Beverages
Single malt scotch34.67×Food & Beverages
Gin and tonic18.38×Food & Beverages
Cocktail3.28×Food & Beverages
Whisky4.02×Food & Beverages
Kitchenware3.66×Home & Garden
Fast food2.31×Food & Beverages
Patagonia5.1×Fashion & Accessoires
Philadelphia 76ers5.39×Sports
Malaysia Airlines16.27×Travel & Leisure
American Airlines2.19×Travel & Leisure
Online food ordering3.8×Food & Beverages
Take-out2.59×Food & Beverages
Non-fiction books4.02×Literature
Louis Vuitton2.89×Fashion & Accessoires
Bachelor of Business Administration19.38×Business & Career
ASICS4.42×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Four Roses Bourbon audience
TraitClusterScore
Luxury OrientationPREMIUM3.12
Quality AwarenessPREMIUM2.49
IndulgenceJOY2.15
PatriotismCONSERVATISM2.04
Design AffinityPREMIUM1.98
Convenience OrientationPREMIUM1.98

Worldwide distribution

Worldwide audience distribution share by country for Four Roses Bourbon
CountryShare
United States81.0%
United Kingdom3.2%
Spain2.2%

See Four Roses Bourbon audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Four Roses Bourbon have in United States?

Four Roses Bourbon has an estimated audience of 328,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Four Roses Bourbon fans?

30.4% of Four Roses Bourbon fans are female, 69.6% are male, with an average age of 39.2 years.

Which brands do Four Roses Bourbon fans like most?

Four Roses Bourbon fans show strongest brand affinity for Straight whiskey (57.69×), Single malt whisky (28.54×), and Malt whisky (30.48×) over the country average.

Where do Four Roses Bourbon fans live in United States?

Four Roses Bourbon fans in United States are most concentrated in California (reach 30,615), Texas (reach 25,234), and Florida (reach 21,291). These three regions account for the largest share of the active audience.

What other brands do Four Roses Bourbon fans also like?

Beyond Four Roses Bourbon itself, the audience over-indexes on Single malt whisky (28.54×), Malt whisky (30.48×), Irish whiskey (17.37×), and Single malt scotch (34.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Roses Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.