Rascasse Audience Intelligence

Four Roses Bourbon Target Market in United States

A data profile of the people who buy, follow and care about Four Roses Bourbon in United States — modelled from more than twelve digital signal sources. Four Roses Bourbon has an estimated audience of 332,946 people in United States.

#55among Spirits in United States#4739among Brand in United States#2380in Food & Beverages

The average Four Roses Bourbon fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Straight whiskey, Single malt whisky, Malt whisky, with strongest over-indexing on Straight whiskey (58.41× the country average).

Demographically, the Four Roses Bourbon audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Four Roses Bourbon fan in United States is more male, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Straight whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Four Roses Bourbon profile in United States.

Audience size
333K
in United States
Gender
30.4%♀
69.6% male
Age
39.2
average years
Country rank
#45815
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Four Roses Bourbon

30.4% are female, 69.6% are male, average age 39.2.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Four Roses Bourbon audience in United States
MetricValue
Female30.4%
Male69.6%
Average age39.2
Estimated audience size332,946
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Four Roses Bourbon audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4925%
50+16%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Four Roses Bourbon audience comes from United States.

Worldwide audience distribution share by country for Four Roses Bourbon
CountryShare
United States81.1%
United Kingdom3.3%
Spain2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Four Roses Bourbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Four Roses Bourbon customers by region in United States
#RegionReachAffinity×
01Kentucky~10K2.71×
02Tennessee~10K1.48×
03Indiana~8K1.39×
04Mississippi~3K1.26×
05Wisconsin~6K1.24×
06Louisiana~5K1.23×
07Ohio~10K1.22×
08Illinois~10K1.20×
09Alabama~5K1.19×
10Kansas~3K1.19×
11Missouri~6K1.18×
12Arkansas~3K1.11×
13Michigan~9K1.10×
14South Carolina~5K1.08×
15Nebraska~2K1.08×
16Georgia~10K1.06×
17Iowa~3K1.05×
18Washington, District of Columbia~1K1.05×
19North Carolina~10K1.03×
20Minnesota~5K1.02×
21South Dakota<1K1.00×
22West Virginia~2K0.99×
23Oklahoma~4K0.98×
24Hawaii~1K0.98×
25Colorado~5K0.97×
26Montana<1K0.96×
27Alaska<1K0.96×
28Virginia~8K0.94×
29Florida~20K0.92×
30Connecticut~3K0.92×
31North Dakota<1K0.92×
32Maine~1K0.87×
33Maryland~5K0.86×
34Oregon~3K0.86×
35Rhode Island<1K0.85×
36Texas~20K0.84×
37Delaware<1K0.84×
38Pennsylvania~9K0.83×
39Washington~5K0.83×
40New Hampshire~1K0.83×
41Vermont<1K0.83×
42Arizona~6K0.82×
43Idaho~1K0.82×
44California~30K0.81×
45New Jersey~7K0.81×
46Nevada~3K0.81×
47New Mexico~1K0.81×
48Massachusetts~5K0.80×
49New York~10K0.73×
50Utah~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Four Roses Bourbon, United States
0.56×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Four Roses Bourbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Four Roses Bourbon audience
#·InterestCategoryAffinity×
01Straight whiskeyFood & Beverages58.41×
02Malt whiskyFood & Beverages29.05×
03Single malt scotchFood & Beverages26.65×
04Single malt whiskyFood & Beverages26.09×
05Gin and tonicFood & Beverages18.82×
06Malaysia AirlinesTravel & Leisure17.06×
07Irish whiskeyFood & Beverages16.05×
08Weber GrillsHome & Garden14.61×
09Air FranceTravel & Leisure10.56×
10CigarFood & Beverages7.80×
11CocktailFood & Beverages5.65×
12WhiskyFood & Beverages5.39×
13Non-alcoholic beverageFood & Beverages4.67×
14GrillingFood & Beverages3.30×
15WineFood & Beverages2.34×
16BeerFood & Beverages2.10×
17Alcoholic beveragesFood & Beverages2.09×
18RecipesFood & Beverages1.83×
19Home improvementHome & Garden1.74×
20CookingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Four Roses Bourbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Four Roses Bourbon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.69×
PatriotismCONSERVATISM2.65×
Quality AwarenessPREMIUM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Four Roses Bourbon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.76×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Four Roses Bourbon's target market in United States?

Four Roses Bourbon's target market in United States covers an estimated 332,946 people, concentrated in California and Texas.

02

What is the gender split and age of Four Roses Bourbon customers?

30.4% of the Four Roses Bourbon audience are female, 69.6% are male, with an average age of 39.2 years.

03

Which brands do Four Roses Bourbon fans like most?

Four Roses Bourbon fans show strongest brand affinity for Straight whiskey (58.41×), Single malt whisky (26.09×), and Malt whisky (29.05×) over the country average.

04

Where do Four Roses Bourbon fans live in United States?

Four Roses Bourbon fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Four Roses Bourbon fans also like?

Beyond Four Roses Bourbon itself, the audience over-indexes on Single malt whisky (26.09×), Malt whisky (29.05×), Irish whiskey (16.05×), and Cocktail (5.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Four Roses Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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