Rascasse Audience Intelligence

Fred Hammond Audience in United States

A data profile of the people who buy, follow and care about Fred Hammond in United States — modelled from more than twelve digital signal sources. Fred Hammond has an estimated audience of 306,310 people in United States.

#14among Gospel in United States#11957among Person in United States#6961in Music & Radio

The average Fred Hammond fan in United States is 43.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Florida.

Top brand affinities include FedEx, Ronaldinho, QVC, with strongest over-indexing on FedEx (5.26× the country average).

Demographically, the Fred Hammond audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fred Hammond fan in United States is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fred Hammond profile in United States.

Audience size
306K
in United States
Gender
64.2%♀
35.8% male
Age
43.1
average years
Country rank
#47835
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fred Hammond fans

64.2% are female, 35.8% are male, average age 43.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Fred Hammond audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.1
Estimated audience size306,310
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Fred Hammond audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3920%
40-4933%
50+23%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Fred Hammond audience comes from United States.

Worldwide audience distribution share by country for Fred Hammond
CountryShare
United States87.4%
United Kingdom5.6%
South Africa1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fred Hammond audience in United States is strongest.

Fig. 05

Top regions by affinity

Fred Hammond fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K2.91×
02Maryland~10K2.66×
03Mississippi~6K2.46×
04North Carolina~20K2.38×
05Louisiana~9K2.37×
06Alabama~9K2.26×
07Washington, District of Columbia~2K2.15×
08South Carolina~9K2.10×
09Delaware~2K1.98×
10Virginia~10K1.76×
11Michigan~10K1.60×
12Tennessee~9K1.60×
13Texas~30K1.39×
14Pennsylvania~10K1.25×
15Arkansas~3K1.24×
16Ohio~10K1.22×
17Missouri~6K1.21×
18Indiana~6K1.18×
19Illinois~10K1.15×
20Florida~20K1.14×
21Oklahoma~3K0.98×
22New Jersey~7K0.96×
23Connecticut~3K0.87×
24Alaska<1K0.87×
25Vermont<1K0.87×
26South Dakota<1K0.86×
27North Dakota<1K0.86×
28Montana<1K0.85×
29Maine<1K0.83×
30New Hampshire<1K0.80×
31New York~10K0.79×
32Kentucky~3K0.79×
33Nevada~2K0.79×
34Rhode Island<1K0.79×
35Kansas~2K0.78×
36West Virginia~1K0.77×
37Hawaii<1K0.76×
38Idaho~1K0.75×
39Utah~2K0.72×
40New Mexico~1K0.72×
41Nebraska~1K0.71×
42Iowa~2K0.65×
43California~20K0.63×
44Wisconsin~3K0.63×
45Minnesota~3K0.60×
46Arizona~3K0.57×
47Oregon~2K0.57×
48Massachusetts~3K0.54×
49Colorado~2K0.51×
50Washington~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Fred Hammond, United States
0.49×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fred Hammond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fred Hammond audience
#·InterestCategoryAffinity×
01RonaldinhoSports20.00×
02Leicester City F.C.Sports20.00×
03Crystal Palace F.C.Sports19.20×
04Aston Villa F.C.Sports17.22×
05Aretha FranklinMusic & Radio12.97×
06Jamie FoxxMovies & TV10.50×
07Diana RossMusic & Radio10.28×
08Tyler PerryMovies & TV8.25×
09Denzel WashingtonMovies & TV7.62×
10Teyana TaylorMovies & TV7.39×
11MelaninBeauty & Wellness6.96×
12QVCMovies & TV6.78×
13FedExBusiness & Career5.26×
14Discount storesShopping4.24×
15Mortgage loansBusiness & Career3.85×
16TMZInternet & Social Media3.50×
17TV talkshowsMovies & TV3.31×
18Shopping mallsShopping2.91×
19McDonald'sFood & Beverages2.62×
20ReligionBusiness & Career2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fred Hammond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fred Hammond audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.07×
Convenience OrientationPREMIUM1.99×
Career OrientationPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fred Hammond audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
DIY MentalityTHRILL0.68×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fred Hammond have in United States?

Fred Hammond has an estimated audience of 306,310 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Fred Hammond fans?

64.2% of Fred Hammond fans are female, 35.8% are male, with an average age of 43.1 years.

03

Which brands do Fred Hammond fans like most?

Fred Hammond fans show strongest brand affinity for FedEx (5.26×), Ronaldinho (20×), and QVC (6.78×) over the country average.

04

Where do Fred Hammond fans live in United States?

Fred Hammond fans in United States are most concentrated in Texas (reach ~30K), Georgia (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fred Hammond fans also like?

Beyond Fred Hammond itself, the audience over-indexes on Ronaldinho (20×), QVC (6.78×), Mortgage loans (3.85×), and Discount stores (4.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Gospel audiences in United States

See Fred Hammond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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