Fred Hammond Audience in United States

Fred Hammond has an estimated audience of 290,859 people in United States. 64.2% are female, 35.8% are male, average age 43.1. Top regions: Texas, Georgia, Florida. Top brand affinities: Finnair, Diana Ross, Autism Awareness, Diabetes mellitus awareness, Capital One.

The average Fred Hammond fan in United States is 43.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Finnair, Diana Ross, Autism Awareness, with strongest over-indexing on Finnair (675× the country average). Demographically, the Fred Hammond audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Fred Hammond fans

Demographic split for Fred Hammond audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.1
Estimated audience size290,859

Audience persona

The typical Fred Hammond fan in United States is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Fred Hammond in United States
RegionReachAffinity
Texas37,8281.51×
Georgia27,5983.08×
Florida23,1331.17×
North Carolina21,4222.45×
California19,7700.62×
Pennsylvania14,5051.48×
Maryland13,7032.74×
Virginia13,3361.88×
New York13,2670.82×
Michigan12,4021.63×
Illinois11,7591.21×
Ohio11,5751.29×
Louisiana9,6932.58×
Tennessee9,3211.6×
South Carolina9,1732.1×
Alabama9,0942.24×
New Jersey7,5451.02×
Indiana6,9911.32×
Missouri6,0401.29×
Mississippi5,9892.5×
Oklahoma3,1070.96×
Arkansas2,9151.22×
Arizona2,6190.44×
Massachusetts2,5450.44×
Kentucky2,5230.69×
Connecticut2,2630.78×
Washington, District of Columbia2,1452.45×
Wisconsin2,1370.49×
Nevada1,9950.71×
Washington1,9490.33×
Delaware1,7872.23×
Kansas1,6680.73×
Colorado1,5470.34×
Minnesota1,5190.36×
Oregon8260.25×
Iowa7040.29×
Nebraska5320.36×
West Virginia4300.32×
New Mexico4140.28×
Idaho3710.25×
Hawaii3290.26×
Rhode Island2960.32×
Utah2810.11×
New Hampshire1890.16×
Alaska1860.3×
North Dakota1560.26×
Montana1500.19×
South Dakota1480.22×
Wyoming1390.32×
Maine1370.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fred Hammond audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Diana Ross24.91×Music & Radio
Autism Awareness13.03×Health
Diabetes mellitus awareness8.63×Health
Capital One4.23×Business & Career
Singer-songwriter3.81×Music & Radio
Microblogging8.1×Technology & Electronics
Ronaldinho19.63×Sports
Income tax9.15×Business & Career
Leicester City F.C.20×Sports
Tyler Perry8.14×Movies & TV
Teyana Taylor7.02×Movies & TV
Tina Turner20.41×Music & Radio
DeviantArt4.88×Internet & Social Media
Real property3.59×Home & Garden
Google Maps2.61×Internet & Social Media
Indeed.com2.69×Business & Career
Khan Academy5.43×Business & Career
Circle K4.55×Shopping
Aaliyah10.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fred Hammond audience
TraitClusterScore
SpiritualityBALANCE1.46
Community OrientationOPEN1.39
Career OrientationPOWER1.31
Luxury OrientationPREMIUM1.17
Urban LifestyleOPEN1.16
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Fred Hammond
CountryShare
United States87.7%
United Kingdom5.3%
South Africa1.7%

See Fred Hammond audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Fred Hammond have in United States?

Fred Hammond has an estimated audience of 290,859 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Fred Hammond fans?

64.2% of Fred Hammond fans are female, 35.8% are male, with an average age of 43.1 years.

Which brands do Fred Hammond fans like most?

Fred Hammond fans show strongest brand affinity for Finnair (675×), Diana Ross (24.91×), and Autism Awareness (13.03×) over the country average.

Where do Fred Hammond fans live in United States?

Fred Hammond fans in United States are most concentrated in Texas (reach 37,828), Georgia (reach 27,598), and Florida (reach 23,133). These three regions account for the largest share of the active audience.

What other brands do Fred Hammond fans also like?

Beyond Fred Hammond itself, the audience over-indexes on Diana Ross (24.91×), Autism Awareness (13.03×), Diabetes mellitus awareness (8.63×), and Capital One (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.