Rascasse Audience Intelligence

Freedom Boat Club Target Market in United States

A data profile of the people who buy, follow and care about Freedom Boat Club in United States — modelled from more than twelve digital signal sources. Freedom Boat Club has an estimated audience of 685,645 people in United States.

#1among Boats in United States#3120among Brand in United States#891in Cars & Mobility

The average Freedom Boat Club fan in United States is 46.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Massachusetts, California.

Top brand affinities include Mortgage loans, Motorboat, Sustainable energy, with strongest over-indexing on Mortgage loans (4.22× the country average).

Demographically, the Freedom Boat Club audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freedom Boat Club fan in United States is more male, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Category: Cars & Mobility · Type: Brand · Subtype: Boats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freedom Boat Club profile in United States.

Audience size
686K
in United States
Gender
35.5%♀
64.5% male
Age
46.8
average years
Country rank
#30293
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freedom Boat Club

35.5% are female, 64.5% are male, average age 46.8.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Freedom Boat Club audience in United States
MetricValue
Female35.5%
Male64.5%
Average age46.8
Estimated audience size685,645
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Freedom Boat Club audience in United States
Age bracketShare%
16-192%
20-2910%
30-3924%
40-4937%
50+27%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Freedom Boat Club audience comes from United States.

Worldwide audience distribution share by country for Freedom Boat Club
CountryShare
United States95.6%
Canada3.7%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freedom Boat Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Freedom Boat Club customers by region in United States
#RegionReachAffinity×
01Florida~300K7.31×
02Rhode Island~8K3.38×
03South Carolina~30K3.27×
04Massachusetts~40K3.26×
05Delaware~5K2.62×
06Maine~6K2.52×
07New Hampshire~6K2.05×
08North Carolina~40K1.74×
09Connecticut~10K1.73×
10Washington~20K1.67×
11Georgia~30K1.59×
12New Jersey~20K1.40×
13Michigan~30K1.39×
14Tennessee~20K1.33×
15Alabama~10K1.13×
16Virginia~20K1.11×
17Washington, District of Columbia~2K1.05×
18New York~40K0.96×
19Maryland~10K0.95×
20Ohio~20K0.82×
21North Dakota~1K0.80×
22South Dakota~1K0.79×
23Illinois~20K0.77×
24Alaska~1K0.76×
25Vermont<1K0.74×
26Montana~1K0.70×
27New Mexico~2K0.67×
28Nebraska~2K0.63×
29West Virginia~2K0.62×
30Wisconsin~6K0.61×
31Hawaii~2K0.61×
32Pennsylvania~10K0.59×
33Idaho~2K0.57×
34Texas~30K0.55×
35Mississippi~3K0.55×
36Louisiana~5K0.53×
37Kansas~3K0.53×
38Arkansas~3K0.52×
39Missouri~6K0.50×
40Oklahoma~4K0.50×
41California~40K0.49×
42Utah~3K0.48×
43Iowa~3K0.47×
44Indiana~6K0.46×
45Kentucky~4K0.46×
46Nevada~3K0.45×
47Oregon~3K0.42×
48Colorado~4K0.37×
49Minnesota~4K0.37×
50Arizona~5K0.33×
Fig. 06

Affinity by region

Affinity by region — Freedom Boat Club, United States
0.33×1.00×7.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freedom Boat Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freedom Boat Club audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure9.15×
02MotorboatCars & Mobility8.53×
03Sustainable energyHome & Garden5.88×
04Renewable energyBusiness & Career5.26×
05First class travelTravel & Leisure5.10×
06Weather forecastingHome & Garden5.04×
07Home automationTechnology & Electronics4.89×
08Single-family detached homeHome & Garden4.83×
09Solar energyHome & Garden4.23×
10Mortgage loansBusiness & Career4.22×
11FedExBusiness & Career4.19×
12QVCMovies & TV3.93×
13Vehicle insuranceCars & Mobility3.13×
14AirbnbTravel & Leisure3.01×
15InnovationBusiness & Career2.86×
16Shopping mallsShopping2.08×
17GolfSports2.02×
18PinterestInternet & Social Media1.94×
19BarbecueFood & Beverages1.86×
20FurnitureHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freedom Boat Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freedom Boat Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.34×
Convenience OrientationPREMIUM3.15×
SustainabilityBALANCE2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freedom Boat Club audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freedom Boat Club's target market in United States?

Freedom Boat Club's target market in United States covers an estimated 685,645 people, concentrated in Florida and Massachusetts.

02

What is the gender split and age of Freedom Boat Club customers?

35.5% of the Freedom Boat Club audience are female, 64.5% are male, with an average age of 46.8 years.

03

Which brands do Freedom Boat Club fans like most?

Freedom Boat Club fans show strongest brand affinity for Mortgage loans (4.22×), Motorboat (8.53×), and Sustainable energy (5.88×) over the country average.

04

Where do Freedom Boat Club fans live in United States?

Freedom Boat Club fans in United States are most concentrated in Florida (reach ~300K), Massachusetts (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Freedom Boat Club fans also like?

Beyond Freedom Boat Club itself, the audience over-indexes on Motorboat (8.53×), Sustainable energy (5.88×), Renewable energy (5.26×), and Airbnb (3.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Freedom Boat Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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