Frugality Audience in United States
Frugality has an estimated audience of 381,077 people in United States. 80.4% are female, 19.6% are male, average age 43.5. Top regions: California, Texas, Washington. Top brand affinities: Historic site, Pillow, Fairy godmother, Mathcore, Goop.
The average Frugality fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Historic site, Pillow, Fairy godmother, with strongest over-indexing on Historic site (4.21× the country average). Demographically, the Frugality audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Frugality fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 43.5 |
| Estimated audience size | 381,077 |
Audience persona
The typical Frugality fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,823 | 1.02× |
| Texas | 30,418 | 0.93× |
| Washington | 24,356 | 3.19× |
| Florida | 22,936 | 0.89× |
| New York | 19,052 | 0.89× |
| Georgia | 10,769 | 0.92× |
| Montana | 10,544 | 9.97× |
| Illinois | 10,386 | 0.82× |
| North Carolina | 10,003 | 0.87× |
| Pennsylvania | 9,297 | 0.72× |
| Virginia | 8,153 | 0.88× |
| Ohio | 8,093 | 0.69× |
| Michigan | 7,785 | 0.78× |
| New Jersey | 7,631 | 0.79× |
| Arizona | 6,517 | 0.84× |
| Tennessee | 6,263 | 0.82× |
| Massachusetts | 6,163 | 0.82× |
| Maryland | 5,829 | 0.89× |
| Indiana | 5,067 | 0.73× |
| Missouri | 4,480 | 0.73× |
| South Carolina | 4,386 | 0.77× |
| Louisiana | 4,383 | 0.89× |
| Colorado | 4,347 | 0.72× |
| Alabama | 4,303 | 0.81× |
| Mississippi | 3,923 | 1.25× |
| Wisconsin | 3,596 | 0.63× |
| Minnesota | 3,574 | 0.65× |
| Kentucky | 3,515 | 0.74× |
| Oklahoma | 3,505 | 0.83× |
| Oregon | 3,390 | 0.78× |
| Nevada | 3,062 | 0.83× |
| Connecticut | 2,971 | 0.78× |
| Arkansas | 2,425 | 0.77× |
| Utah | 2,331 | 0.68× |
| Kansas | 2,243 | 0.75× |
| Iowa | 2,122 | 0.68× |
| Hawaii | 1,693 | 1.03× |
| Idaho | 1,369 | 0.72× |
| West Virginia | 1,296 | 0.73× |
| Nebraska | 1,276 | 0.67× |
| New Mexico | 1,270 | 0.66× |
| Washington, District of Columbia | 994 | 0.87× |
| New Hampshire | 907 | 0.6× |
| Rhode Island | 816 | 0.67× |
| Maine | 799 | 0.59× |
| Delaware | 694 | 0.66× |
| Alaska | 642 | 0.79× |
| South Dakota | 553 | 0.63× |
| North Dakota | 472 | 0.6× |
| Vermont | 342 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 4.21× | Arts & Culture |
| Pillow | 1.88× | Home & Garden |
| Fairy godmother | 5.88× | Literature |
| Mathcore | 5.95× | Music & Radio |
| Goop | 3.92× | Internet & Social Media |
| Urban horticulture | 2.55× | Home & Garden |
| Governor of Michigan | 5.17× | Politics & Society |
| Saving | 1.85× | Business & Career |
| Mothercare | 2.04× | Kids & Family |
| Vocal harmony | 2.84× | Music & Radio |
| Throne of Glass | 4.48× | Literature |
| Hibachi | 4.51× | Food & Beverages |
| Google Home | 3.4× | Technology & Electronics |
| headspace | 4.49× | Health |
| Hipster | 4.62× | Politics & Society |
| Wok | 3.15× | Food & Beverages |
| Grinch | 1.84× | Movies & TV |
| Cherish (group) | 4.84× | Music & Radio |
| Home staging | 2.15× | Home & Garden |
| Grace Slick | 3.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.61 |
| Family Orientation | CONSERVATISM | 1.54 |
| Urban Lifestyle | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.53 |
| Price Sensitivity | PREMIUM | 1.52 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| India | 12.7% |
| Brazil | 10.1% |
See Frugality audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Frugality have in United States?
Frugality has an estimated audience of 381,077 people in United States, concentrated in California and Texas.
What is the gender split and age of Frugality fans?
80.4% of Frugality fans are female, 19.6% are male, with an average age of 43.5 years.
Which brands do Frugality fans like most?
Frugality fans show strongest brand affinity for Historic site (4.21×), Pillow (1.88×), and Fairy godmother (5.88×) over the country average.
Where do Frugality fans live in United States?
Frugality fans in United States are most concentrated in California (reach 42,823), Texas (reach 30,418), and Washington (reach 24,356). These three regions account for the largest share of the active audience.
What other brands do Frugality fans also like?
Beyond Frugality itself, the audience over-indexes on Pillow (1.88×), Fairy godmother (5.88×), Mathcore (5.95×), and Goop (3.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Frugality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.