Fury Audience in United States

Fury has an estimated audience of 2,167,699 people in United States. 53.7% are female, 46.3% are male, average age 42.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (17.99× the country average). Demographically, the Fury audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Fury fans

Demographic split for Fury audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.4
Estimated audience size2,167,699

Audience persona

The typical Fury fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fury audience
BrandAffinityCategory
Autism Awareness17.99×Health
Diabetes mellitus awareness11.82×Health
Microblogging12×Technology & Electronics
Horoscope12.37×Health
Singer-songwriter5.25×Music & Radio
Income tax12.49×Business & Career
Day trading11.05×Business & Career
Critical illness insurance13.4×Business & Career
Property insurance12.57×Home & Garden
Blended whiskey8.68×Food & Beverages
Charles, Prince of Wales17.84×Politics & Society
Indianapolis Motor Speedway9.44×Sports
Roulette9.47×Games
Whole grainFood & Beverages
Fox News Channel1.79×Movies & TV
Term life insurance10.65×Business & Career
Pet insurance9.97×Pets & Animals
MSN2.3×News
Home inspection9.8×Home & Garden
Philz Coffee9.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fury audience
TraitClusterScore
Risk AppetiteTHRILL2.15
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.25
IndividualismJOY1.24
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Fury
CountryShare
United States32.6%
United Kingdom7.3%
India6.5%

See Fury audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.