Gabriel Brothers Audience in United States
Gabriel Brothers has an estimated audience of 2,403,765 people in United States. 93.4% are female, 6.6% are male, average age 37.4. Top brand affinities: Goop, Governor of Michigan, Pillow, Grinch, Collectable.
Top brand affinities include Goop, Governor of Michigan, Pillow, with strongest over-indexing on Goop (6.44× the country average). Demographically, the Gabriel Brothers audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Business & Career · Type: Brand
Demographics of Gabriel Brothers fans
| Metric | Value |
|---|---|
| Female | 93.4% |
| Male | 6.6% |
| Average age | 37.4 |
| Estimated audience size | 2,403,765 |
Audience persona
The typical Gabriel Brothers fan in United States is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 6.44× | Internet & Social Media |
| Governor of Michigan | 8.03× | Politics & Society |
| Pillow | 2.26× | Home & Garden |
| Grinch | 4.1× | Movies & TV |
| Collectable | 1.52× | Kids & Family |
| Historic site | 4× | Arts & Culture |
| Mathcore | 7.19× | Music & Radio |
| Fairy godmother | 6.63× | Literature |
| Wok | 5.77× | Food & Beverages |
| Elsword | 13.05× | Games |
| Google Home | 5.15× | Technology & Electronics |
| Hibachi | 6.02× | Food & Beverages |
| headspace | 6.92× | Health |
| Vocal harmony | 3.3× | Music & Radio |
| Israel | 1.53× | Travel & Leisure |
| Hipster | 6.53× | Politics & Society |
| Cherish (group) | 7.35× | Music & Radio |
| Grace Slick | 5.83× | Music & Radio |
| Unique Gifts | 1.53× | Shopping |
| ARCO | 1.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.62 |
| Family Orientation | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.9% |
| Germany | 1.4% |
| Italy | 0.7% |
See Gabriel Brothers audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gabriel Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.