Rascasse Audience Intelligence

General Conference (LDS Church) Audience in United States

A data profile of the people who buy, follow and care about General Conference (LDS Church) in United States — modelled from more than twelve digital signal sources. General Conference (LDS Church) has an estimated audience of 275,425 people in United States.

#26among Church in United States#745among NGO / Political Party in United States#2760in Politics & Society

The average General Conference (LDS Church) fan in United States is 40.4 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Idaho.

Top brand affinities include Utah Jazz, Sustainable energy, Pinterest, with strongest over-indexing on Utah Jazz (12.59× the country average).

Demographically, the General Conference (LDS Church) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General Conference (LDS Church) fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Utah Jazz.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Church

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Conference (LDS Church) profile in United States.

Audience size
275K
in United States
Gender
68.7%♀
31.3% male
Age
40.4
average years
Country rank
#50484
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of General Conference (LDS Church) fans

68.7% are female, 31.3% are male, average age 40.4.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for General Conference (LDS Church) audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.4
Estimated audience size275,425
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the General Conference (LDS Church) audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

92.2%

of the worldwide General Conference (LDS Church) audience comes from United States.

Worldwide audience distribution share by country for General Conference (LDS Church)
CountryShare
United States92.2%
United Kingdom2.3%
Australia1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Conference (LDS Church) audience in United States is strongest.

Fig. 05

Top regions by affinity

General Conference (LDS Church) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K22.89×
02Idaho~10K7.48×
03Wyoming<1K1.75×
04Hawaii~2K1.47×
05Arizona~7K1.23×
06Alaska<1K1.14×
07Montana<1K1.07×
08Nevada~2K0.93×
09New Mexico~1K0.86×
10North Dakota<1K0.79×
11Oregon~2K0.77×
12South Dakota<1K0.77×
13Rhode Island<1K0.76×
14Delaware<1K0.74×
15Washington~4K0.72×
16Colorado~3K0.71×
17West Virginia<1K0.71×
18New Hampshire<1K0.70×
19Maine<1K0.70×
20Washington, District of Columbia<1K0.66×
21Nebraska<1K0.64×
22Mississippi~1K0.63×
23Arkansas~1K0.61×
24Kansas~1K0.58×
25Connecticut~2K0.57×
26Iowa~1K0.56×
27Oklahoma~2K0.55×
28Louisiana~2K0.54×
29Missouri~2K0.52×
30Kentucky~2K0.52×
31Alabama~2K0.49×
32South Carolina~2K0.47×
33Wisconsin~2K0.47×
34Minnesota~2K0.45×
35Tennessee~2K0.43×
36Indiana~2K0.43×
37Virginia~3K0.42×
38Maryland~2K0.42×
39New Jersey~3K0.40×
40Massachusetts~2K0.40×
41North Carolina~3K0.37×
42Michigan~3K0.37×
43California~10K0.35×
44Georgia~3K0.35×
45Ohio~3K0.35×
46Texas~8K0.34×
47Pennsylvania~3K0.33×
48Illinois~3K0.32×
49Florida~5K0.27×
50New York~4K0.26×
Fig. 06

Affinity by region

Affinity by region — General Conference (LDS Church), United States
0.26×1.00×22.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Conference (LDS Church) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Conference (LDS Church) audience
#·InterestCategoryAffinity×
01Real Salt LakeSports21.40×
02Utah JazzSports12.59×
03PlasterHealth10.34×
04Acne StudiosFashion & Accessoires10.19×
05PeugeotCars & Mobility10.19×
06Sustainable energyHome & Garden6.35×
07Drudge ReportSports4.81×
08FedExBusiness & Career4.69×
09Renewable energyBusiness & Career4.03×
10Mortgage loansBusiness & Career3.67×
11PinterestInternet & Social Media3.04×
12SubwayFood & Beverages2.64×
13ReligionBusiness & Career2.46×
14AirbnbTravel & Leisure2.46×
15IKEAHome & Garden2.34×
16McDonald'sFood & Beverages2.28×
17JesusPolitics & Society2.28×
18FurnitureHome & Garden2.07×
19Donald TrumpPolitics & Society1.73×
20PhotographyArts & Culture1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Conference (LDS Church) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Conference (LDS Church) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Family OrientationCONSERVATISM2.03×
PatriotismCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Conference (LDS Church) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.76×
ExtroversionTHRILL0.87×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does General Conference (LDS Church) have in United States?

General Conference (LDS Church) has an estimated audience of 275,425 people in United States, concentrated in Utah and California.

02

What is the gender split and age of General Conference (LDS Church) fans?

68.7% of General Conference (LDS Church) fans are female, 31.3% are male, with an average age of 40.4 years.

03

Which brands do General Conference (LDS Church) fans like most?

General Conference (LDS Church) fans show strongest brand affinity for Utah Jazz (12.59×), Sustainable energy (6.35×), and Pinterest (3.04×) over the country average.

04

Where do General Conference (LDS Church) fans live in United States?

General Conference (LDS Church) fans in United States are most concentrated in Utah (reach ~60K), California (reach ~10K), and Idaho (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do General Conference (LDS Church) fans also like?

Beyond General Conference (LDS Church) itself, the audience over-indexes on Sustainable energy (6.35×), Pinterest (3.04×), FedEx (4.69×), and Mortgage loans (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Church audiences in United States

See General Conference (LDS Church) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General Conference (LDS Church). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →