General Conference (LDS Church) Audience in United States

General Conference (LDS Church) has an estimated audience of 275,212 people in United States. 68.7% are female, 31.3% are male, average age 40.4. Top regions: Utah, Idaho, California. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.

The average General Conference (LDS Church) fan in United States is 40.4 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, California. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the General Conference (LDS Church) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Church

Demographics of General Conference (LDS Church) fans

Demographic split for General Conference (LDS Church) audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.4
Estimated audience size275,212

Audience persona

The typical General Conference (LDS Church) fan in United States is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for General Conference (LDS Church) in United States
RegionReachAffinity
Utah60,34224.48×
Idaho10,4317.56×
California9,8420.33×
Texas7,4130.31×
Arizona7,2471.29×
Washington3,8840.7×
Colorado3,1810.73×
Florida2,8890.16×
Oregon2,3750.75×
Nevada2,2720.85×
Virginia2,1980.33×
North Carolina2,0910.25×
Hawaii1,9561.65×
Georgia1,7600.21×
Missouri1,6600.37×
New York1,5680.1×
Ohio1,4130.17×
Tennessee1,3630.25×
Illinois1,2700.14×
Pennsylvania1,1360.12×
Maryland1,1080.23×
New Mexico1,0820.78×
Michigan1,0550.15×
Indiana9770.19×
Oklahoma9070.3×
Alabama8280.22×
South Carolina8180.2×
Montana8001.05×
Wyoming7911.94×
Arkansas7720.34×
Massachusetts7060.13×
Kentucky6980.2×
Kansas6760.31×
Minnesota6250.16×
New Jersey5830.08×
Wisconsin5650.14×
Iowa5530.24×
Louisiana4990.14×
Mississippi4740.21×
Nebraska4620.33×
Connecticut2920.11×
Alaska2820.48×
South Dakota2550.4×
West Virginia2390.19×
New Hampshire2330.21×
North Dakota2240.4×
Maine2130.22×
Washington, District of Columbia1750.21×
Vermont1610.33×
Rhode Island1440.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General Conference (LDS Church) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.69×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.83×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
Matt Damon12.94×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV
Cotton On16.32×Fashion & Accessoires
Orange18.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General Conference (LDS Church) audience
TraitClusterScore
MindfulnessBALANCE1.32
Quality AwarenessPREMIUM1.16
TraditionCONSERVATISM1.1
PatriotismCONSERVATISM1.08
Family OrientationCONSERVATISM1.05
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for General Conference (LDS Church)
CountryShare
United States92.3%
United Kingdom2.3%
Australia1.9%

See General Conference (LDS Church) audiences in other countries

More Church audiences in United States

Frequently asked questions

How many fans does General Conference (LDS Church) have in United States?

General Conference (LDS Church) has an estimated audience of 275,212 people in United States, concentrated in Utah and Idaho.

What is the gender split and age of General Conference (LDS Church) fans?

68.7% of General Conference (LDS Church) fans are female, 31.3% are male, with an average age of 40.4 years.

Which brands do General Conference (LDS Church) fans like most?

General Conference (LDS Church) fans show strongest brand affinity for Finnair (675×), AccuWeather (16.31×), and StubHub (16.02×) over the country average.

Where do General Conference (LDS Church) fans live in United States?

General Conference (LDS Church) fans in United States are most concentrated in Utah (reach 60,342), Idaho (reach 10,431), and California (reach 9,842). These three regions account for the largest share of the active audience.

What other brands do General Conference (LDS Church) fans also like?

Beyond General Conference (LDS Church) itself, the audience over-indexes on AccuWeather (16.31×), StubHub (16.02×), Clint Eastwood (12.97×), and DocuSign (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General Conference (LDS Church). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.