Rascasse Audience Intelligence

Glendale, California Audience in United States

A data profile of the people who buy, follow and care about Glendale, California in United States — modelled from more than twelve digital signal sources. Glendale, California has an estimated audience of 2,475,390 people in United States.

#28among Department store in United States#919among POI in United States#957in Travel & Leisure

The average Glendale, California fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, New York.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Charli XCX, with strongest over-indexing on Britney Spears (1.68× the country average).

Demographically, the Glendale, California audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glendale, California fan in United States is more female, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glendale, California profile in United States.

Audience size
2.5M
in United States
Gender
71.6%♀
28.4% male
Age
34.8
average years
Country rank
#12000
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glendale, California fans

71.6% are female, 28.4% are male, average age 34.8.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Glendale, California audience in United States
MetricValue
Female71.6%
Male28.4%
Average age34.8
Estimated audience size2,475,390
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Glendale, California audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Glendale, California audience comes from United States.

Worldwide audience distribution share by country for Glendale, California
CountryShare
United States78.3%
United Kingdom3.2%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glendale, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Glendale, California fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K6.68×
02California~1.5M5.77×
03Utah~70K3.13×
04Colorado~100K2.63×
05Wisconsin~70K1.83×
06Nevada~40K1.59×
07Oregon~40K1.28×
08New York~200K1.26×
09New Jersey~70K1.15×
10Idaho~10K1.10×
11New Mexico~10K1.04×
12Washington~50K1.02×
13Hawaii~10K1.01×
14Missouri~40K0.96×
15Kentucky~30K0.93×
16Washington, District of Columbia~7K0.93×
17Alaska~4K0.83×
18Illinois~60K0.79×
19Montana~5K0.76×
20Indiana~30K0.74×
21Rhode Island~6K0.72×
22South Dakota~4K0.71×
23North Dakota~4K0.71×
24Vermont~3K0.71×
25Massachusetts~30K0.69×
26New Hampshire~7K0.68×
27Michigan~40K0.67×
28Minnesota~20K0.66×
29Connecticut~20K0.66×
30Ohio~50K0.65×
31Nebraska~8K0.65×
32Maryland~30K0.64×
33Kansas~10K0.64×
34Maine~6K0.62×
35Texas~100K0.61×
36Iowa~10K0.61×
37Delaware~4K0.61×
38Virginia~40K0.60×
39West Virginia~7K0.60×
40Oklahoma~20K0.59×
41Mississippi~10K0.59×
42Florida~100K0.58×
43Arkansas~10K0.58×
44Pennsylvania~50K0.57×
45Georgia~40K0.55×
46Louisiana~20K0.55×
47South Carolina~20K0.54×
48Tennessee~30K0.53×
49Alabama~20K0.52×
50North Carolina~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Glendale, California, United States
0.51×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glendale, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glendale, California audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires4.32×
02Charli XCXMusic & Radio4.17×
03Cyndi LauperMusic & Radio3.71×
04Utah MammothSports3.62×
05Bella ThorneMovies & TV2.86×
06Arizona DiamondbacksSports2.79×
07Los Angeles KingsSports2.67×
08Non-alcoholic beverageFood & Beverages2.28×
09Channing TatumMovies & TV2.19×
10Avril LavigneMusic & Radio2.10×
11Chewing gumFood & Beverages2.05×
12Red LobsterFood & Beverages1.84×
13Employment agencyBusiness & Career1.72×
14Holiday InnTravel & Leisure1.71×
15FanaticsFashion & Accessoires1.69×
16Britney SpearsMusic & Radio1.68×
17Jessica AlbaMovies & TV1.68×
18Ryan GoslingMovies & TV1.61×
19Frozen foodFood & Beverages1.56×
20Chris PrattMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glendale, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glendale, California audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.44×
Urban LifestyleOPEN1.23×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glendale, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Sports ActivityPOWER0.62×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glendale, California have in United States?

Glendale, California has an estimated audience of 2,475,390 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Glendale, California fans?

71.6% of Glendale, California fans are female, 28.4% are male, with an average age of 34.8 years.

03

Which brands do Glendale, California fans like most?

Glendale, California fans show strongest brand affinity for Britney Spears (1.68×), Non-alcoholic beverage (2.28×), and Charli XCX (4.17×) over the country average.

04

Where do Glendale, California fans live in United States?

Glendale, California fans in United States are most concentrated in California (reach ~1.5M), Arizona (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Glendale, California fans also like?

Beyond Glendale, California itself, the audience over-indexes on Non-alcoholic beverage (2.28×), Charli XCX (4.17×), Cyndi Lauper (3.71×), and Red Lobster (1.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Glendale, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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