Glendale, California Audience in United States

Glendale, California logo

Glendale, California has an estimated audience of 2,475,390 people in United States. 71.6% are female, 28.4% are male, average age 34.8. Top regions: California, Arizona, New York. Top brand affinities: Charli XCX, Irina Shayk, GameStop, New England Patriots, Eyelash extensions.

The average Glendale, California fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, New York. Top brand affinities include Charli XCX, Irina Shayk, GameStop, with strongest over-indexing on Charli XCX (5.11× the country average). Demographically, the Glendale, California audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Glendale, California fans

Demographic split for Glendale, California audience in United States
MetricValue
Female71.6%
Male28.4%
Average age34.8
Estimated audience size2,475,390

Audience persona

The typical Glendale, California fan in United States is more female, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Glendale, California in United States
RegionReachAffinity
California1,679,4476.17×
Arizona349,8936.92×
New York186,4921.35×
Texas122,2730.57×
Colorado108,5392.78×
Florida86,6960.52×
New Jersey75,9301.21×
Utah72,2683.26×
Wisconsin70,6971.9×
Illinois63,2500.77×
Washington48,1300.97×
Ohio47,2550.62×
Pennsylvania44,0600.53×
Michigan40,8870.63×
Missouri38,9500.98×
Georgia34,3810.45×
Oregon34,3471.21×
Nevada34,1711.43×
North Carolina33,9970.46×
Virginia33,8870.56×
Indiana33,1440.73×
Massachusetts31,0010.64×
Kentucky29,3140.94×
Maryland25,2710.59×
Minnesota21,6520.61×
Tennessee21,4650.43×
South Carolina17,4370.47×
Connecticut14,7620.59×
Alabama13,4110.39×
Louisiana13,3880.42×
Idaho13,1081.06×
Oklahoma12,0410.44×
New Mexico11,9970.97×
Kansas10,0910.52×
Iowa9,9390.49×
Mississippi9,0660.44×
Hawaii8,6890.82×
Arkansas8,1470.4×
Washington, District of Columbia6,5830.88×
Nebraska6,1780.5×
New Hampshire5,4050.55×
Rhode Island4,5350.58×
West Virginia4,4950.39×
Montana4,1160.6×
Maine3,6430.41×
Alaska3,3910.64×
South Dakota2,6780.47×
Delaware2,4210.35×
North Dakota2,1400.42×
Wyoming2,0360.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glendale, California audience
BrandAffinityCategory
Charli XCX5.11×Music & Radio
Irina Shayk6.94×Fashion & Accessoires
GameStop1.54×Games
New England Patriots1.57×Sports
Eyelash extensions1.78×Beauty & Wellness
New York Knicks1.99×Sports
Whataburger1.56×Food & Beverages
Manicure1.56×Beauty & Wellness
Cyndi Lauper3.71×Music & Radio
Nail salon1.64×Beauty & Wellness
Los Angeles Clippers2.11×Sports
Phoenix Suns1.83×Sports
Red Lobster1.7×Food & Beverages
Artificial nails1.64×Beauty & Wellness
Los Angeles Rams1.64×Sports
Luxury Lifestyle1.71×Shopping
Channing Tatum2.19×Movies & TV
Utah Mammoth3.79×Sports
Arizona Cardinals1.71×Sports
Arizona Diamondbacks2.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glendale, California audience
TraitClusterScore
Urban LifestyleOPEN1.41
ExtroversionTHRILL1.24
Luxury OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.2
Career OrientationPOWER1.16
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Glendale, California
CountryShare
United States78.3%
United Kingdom3.2%
Australia3.1%

See Glendale, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Glendale, California have in United States?

Glendale, California has an estimated audience of 2,475,390 people in United States, concentrated in California and Arizona.

What is the gender split and age of Glendale, California fans?

71.6% of Glendale, California fans are female, 28.4% are male, with an average age of 34.8 years.

Which brands do Glendale, California fans like most?

Glendale, California fans show strongest brand affinity for Charli XCX (5.11×), Irina Shayk (6.94×), and GameStop (1.54×) over the country average.

Where do Glendale, California fans live in United States?

Glendale, California fans in United States are most concentrated in California (reach 1,679,447), Arizona (reach 349,893), and New York (reach 186,492). These three regions account for the largest share of the active audience.

What other brands do Glendale, California fans also like?

Beyond Glendale, California itself, the audience over-indexes on Irina Shayk (6.94×), GameStop (1.54×), New England Patriots (1.57×), and Eyelash extensions (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glendale, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.