Glendale, California Audience in United States

Glendale, California logo

Glendale, California has an estimated audience of 2,475,390 people in United States. 71.6% are female, 28.4% are male, average age 34.8. Top regions: California, Arizona, New York. Top brand affinities: Tierra Cali, Barclays Center, Temple Grandin, Jumia, Gary Clark, Jr..

The average Glendale, California fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, New York. Top brand affinities include Tierra Cali, Barclays Center, Temple Grandin, with strongest over-indexing on Tierra Cali (2× the country average). Demographically, the Glendale, California audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Glendale, California fans

Demographic split for Glendale, California audience in United States
MetricValue
Female71.6%
Male28.4%
Average age34.8
Estimated audience size2,475,390

Audience persona

The typical Glendale, California fan in United States is more female, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Glendale, California in United States
RegionReachAffinity
California1,679,4476.17×
Arizona349,8936.92×
New York186,4921.35×
Texas122,2730.57×
Colorado108,5392.78×
Florida86,6960.52×
New Jersey75,9301.21×
Utah72,2683.26×
Wisconsin70,6971.9×
Illinois63,2500.77×
Washington48,1300.97×
Ohio47,2550.62×
Pennsylvania44,0600.53×
Michigan40,8870.63×
Missouri38,9500.98×
Georgia34,3810.45×
Oregon34,3471.21×
Nevada34,1711.43×
North Carolina33,9970.46×
Virginia33,8870.56×
Indiana33,1440.73×
Massachusetts31,0010.64×
Kentucky29,3140.94×
Maryland25,2710.59×
Minnesota21,6520.61×
Tennessee21,4650.43×
South Carolina17,4370.47×
Connecticut14,7620.59×
Alabama13,4110.39×
Louisiana13,3880.42×
Idaho13,1081.06×
Oklahoma12,0410.44×
New Mexico11,9970.97×
Kansas10,0910.52×
Iowa9,9390.49×
Mississippi9,0660.44×
Hawaii8,6890.82×
Arkansas8,1470.4×
Washington, District of Columbia6,5830.88×
Nebraska6,1780.5×
New Hampshire5,4050.55×
Rhode Island4,5350.58×
West Virginia4,4950.39×
Montana4,1160.6×
Maine3,6430.41×
Alaska3,3910.64×
South Dakota2,6780.47×
Delaware2,4210.35×
North Dakota2,1400.42×
Wyoming2,0360.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glendale, California audience
BrandAffinityCategory
Tierra Cali2×Travel & Leisure
Barclays Center3.21×Sports
Temple Grandin1.7×Literature
Jumia3.79×Fashion & Accessoires
Gary Clark, Jr.2.19×Music & Radio
Rapid prototyping2.32×Business & Career
New York Harbor1.73×Travel & Leisure
Fernando Valenzuela1.52×Sports
E-box1.64×Health
Lion of Judah1.78×
Otto Graham1.99×Sports
JC Whitney1.57×Shopping
Les Brown (bandleader)1.64×Music & Radio
Sam Bush2.05×Music & Radio
The Radiators (American band)2.11×Music & Radio
Adventureland (Iowa)2.17×
The Specials1.75×Music & Radio
Manizales1.55×Travel & Leisure
Michael Jr. Comedy1.94×Movies & TV
John Key1.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glendale, California audience
TraitClusterScore
Urban LifestyleOPEN1.41
ExtroversionTHRILL1.24
Luxury OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.2
Career OrientationPOWER1.16
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Glendale, California
CountryShare
United States78.3%
United Kingdom3.2%
Australia3.1%

See Glendale, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Glendale, California have in United States?

Glendale, California has an estimated audience of 2,475,390 people in United States, concentrated in California and Arizona.

What is the gender split and age of Glendale, California fans?

71.6% of Glendale, California fans are female, 28.4% are male, with an average age of 34.8 years.

Which brands do Glendale, California fans like most?

Glendale, California fans show strongest brand affinity for Tierra Cali (2×), Barclays Center (3.21×), and Temple Grandin (1.7×) over the country average.

Where do Glendale, California fans live in United States?

Glendale, California fans in United States are most concentrated in California (reach 1,679,447), Arizona (reach 349,893), and New York (reach 186,492). These three regions account for the largest share of the active audience.

What other brands do Glendale, California fans also like?

Beyond Glendale, California itself, the audience over-indexes on Barclays Center (3.21×), Temple Grandin (1.7×), Jumia (3.79×), and Gary Clark, Jr. (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glendale, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.