Rascasse Audience Intelligence

Graham Hancock Audience in United States

A data profile of the people who buy, follow and care about Graham Hancock in United States — modelled from more than twelve digital signal sources. Graham Hancock has an estimated audience of 382,188 people in United States.

#30among Journalist in United States#10576among Person in United States#1067in Literature

The average Graham Hancock fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Julian Assange, with strongest over-indexing on Sustainable energy (13.02× the country average).

Demographically, the Graham Hancock audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graham Hancock fan in United States is more male, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graham Hancock profile in United States.

Audience size
382K
in United States
Gender
41.4%♀
58.6% male
Age
42.6
average years
Country rank
#42648
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graham Hancock fans

41.4% are female, 58.6% are male, average age 42.6.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Graham Hancock audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.6
Estimated audience size382,188
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Graham Hancock audience in United States
Age bracketShare%
16-198%
20-2919%
30-3925%
40-4924%
50+24%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Graham Hancock audience comes from United States.

Worldwide audience distribution share by country for Graham Hancock
CountryShare
United States39.4%
United Kingdom17.8%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graham Hancock audience in United States is strongest.

Fig. 05

Top regions by affinity

Graham Hancock fans by region: top regions in United States
#RegionReachAffinity×
01Montana~1K1.46×
02Colorado~8K1.42×
03Oregon~6K1.38×
04Utah~5K1.37×
05Idaho~2K1.30×
06Washington~10K1.29×
07Maine~2K1.22×
08Vermont<1K1.18×
09Alaska<1K1.15×
10New Hampshire~2K1.12×
11Kansas~3K1.07×
12Minnesota~6K1.06×
13New Mexico~2K1.06×
14Missouri~6K1.05×
15Arizona~8K1.04×
16Oklahoma~4K1.03×
17Nebraska~2K1.01×
18North Dakota<1K1.01×
19Massachusetts~7K1.00×
20Wisconsin~5K0.99×
21Hawaii~2K0.99×
22California~40K0.97×
23Ohio~10K0.97×
24Tennessee~7K0.97×
25Michigan~9K0.96×
26Iowa~3K0.96×
27South Dakota<1K0.96×
28Connecticut~4K0.95×
29Rhode Island~1K0.95×
30Kentucky~4K0.94×
31Nevada~3K0.94×
32Arkansas~3K0.93×
33Pennsylvania~10K0.92×
34Indiana~6K0.92×
35Washington, District of Columbia~1K0.92×
36West Virginia~2K0.91×
37Virginia~8K0.89×
38New York~20K0.88×
39Illinois~10K0.86×
40Texas~30K0.85×
41North Carolina~9K0.84×
42Louisiana~4K0.84×
43Florida~20K0.83×
44Alabama~4K0.82×
45New Jersey~7K0.79×
46South Carolina~4K0.78×
47Georgia~9K0.77×
48Delaware<1K0.77×
49Maryland~5K0.76×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Graham Hancock, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graham Hancock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graham Hancock audience
#·InterestCategoryAffinity×
01Julian AssangePolitics & Society30.39×
02Search for extraterrestrial intelligencePolitics & Society22.37×
03Albert CamusLiterature20.00×
04Sustainable energyHome & Garden13.02×
05Renewable energyBusiness & Career9.02×
06Extraterrestrial lifePolitics & Society6.48×
07New York PostNews4.39×
08PoliticoPolitics & Society4.34×
09Drudge ReportSports3.72×
10Weather forecastingHome & Garden3.58×
11Solar energyHome & Garden3.46×
12FedExBusiness & Career3.37×
13Online newspaperNews3.23×
14Tesla MotorsCars & Mobility3.17×
15InnovationBusiness & Career3.12×
16PodcastMusic & Radio2.40×
17Mortgage loansBusiness & Career2.36×
18AirbnbTravel & Leisure2.02×
19Organic foodFood & Beverages1.93×
20PinterestInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graham Hancock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graham Hancock audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.53×
PatriotismCONSERVATISM2.72×
IndividualismJOY2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graham Hancock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
DIY MentalityTHRILL0.80×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graham Hancock have in United States?

Graham Hancock has an estimated audience of 382,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graham Hancock fans?

41.4% of Graham Hancock fans are female, 58.6% are male, with an average age of 42.6 years.

03

Which brands do Graham Hancock fans like most?

Graham Hancock fans show strongest brand affinity for Sustainable energy (13.02×), Renewable energy (9.02×), and Julian Assange (30.39×) over the country average.

04

Where do Graham Hancock fans live in United States?

Graham Hancock fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Graham Hancock fans also like?

Beyond Graham Hancock itself, the audience over-indexes on Renewable energy (9.02×), Julian Assange (30.39×), New York Post (4.39×), and Podcast (2.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Graham Hancock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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