Graham Hancock Audience in United States

Graham Hancock logo

Graham Hancock has an estimated audience of 369,893 people in United States. 41.4% are female, 58.6% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, Clint Eastwood, DocuSign, OpenTable.

The average Graham Hancock fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, Clint Eastwood, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the Graham Hancock audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Journalist

Demographics of Graham Hancock fans

Demographic split for Graham Hancock audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.6
Estimated audience size369,893

Audience persona

The typical Graham Hancock fan in United States is more male, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Graham Hancock in United States
RegionReachAffinity
California41,6661.02×
Texas29,0300.91×
Florida21,0770.84×
New York19,4540.94×
Pennsylvania11,9410.96×
Ohio11,6691.02×
Illinois11,2620.91×
Washington10,2001.37×
Michigan9,6281×
North Carolina9,4170.85×
Georgia9,0140.79×
Colorado8,5831.47×
Virginia8,2510.92×
Arizona7,8401.04×
New Jersey7,6590.81×
Massachusetts7,4311.02×
Tennessee7,2710.98×
Missouri6,4141.08×
Indiana6,2320.92×
Oregon6,1291.45×
Minnesota5,6301.06×
Wisconsin5,5611×
Maryland4,9430.78×
Utah4,6141.39×
Oklahoma4,3171.05×
Kentucky4,2830.92×
South Carolina4,2600.77×
Alabama3,9910.77×
Louisiana3,9470.83×
Connecticut3,4460.93×
Nevada3,2930.92×
Kansas3,0931.06×
Iowa2,9190.96×
Arkansas2,8080.92×
Idaho2,4281.31×
Mississippi1,9880.65×
New Mexico1,9481.05×
Nebraska1,9371.04×
Maine1,6361.23×
New Hampshire1,6291.12×
Hawaii1,5841×
Montana1,5681.53×
West Virginia1,3920.81×
Rhode Island1,0700.91×
Washington, District of Columbia9930.89×
Alaska8931.13×
South Dakota7510.88×
Vermont7311.13×
North Dakota7310.96×
Delaware6560.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graham Hancock audience
BrandAffinityCategory
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.73×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
GoDaddy14.53×Technology & Electronics
Kaley Cuoco12.77×Movies & TV
La La Land (film)13.76×Movies & TV
Matt Damon12.72×Movies & TV
Cotton On16.32×Fashion & Accessoires
Orange18.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graham Hancock audience
TraitClusterScore
MindfulnessBALANCE2.06
SustainabilityBALANCE1.93
Risk AppetiteTHRILL1.68
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.61
SpiritualityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Graham Hancock
CountryShare
United States40.6%
United Kingdom16.6%
Canada6.5%

See Graham Hancock audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Graham Hancock have in United States?

Graham Hancock has an estimated audience of 369,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Graham Hancock fans?

41.4% of Graham Hancock fans are female, 58.6% are male, with an average age of 42.6 years.

Which brands do Graham Hancock fans like most?

Graham Hancock fans show strongest brand affinity for AccuWeather (16.31×), StubHub (16.02×), and Clint Eastwood (12.97×) over the country average.

Where do Graham Hancock fans live in United States?

Graham Hancock fans in United States are most concentrated in California (reach 41,666), Texas (reach 29,030), and Florida (reach 21,077). These three regions account for the largest share of the active audience.

What other brands do Graham Hancock fans also like?

Beyond Graham Hancock itself, the audience over-indexes on StubHub (16.02×), Clint Eastwood (12.97×), DocuSign (15.39×), and OpenTable (16.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graham Hancock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.