Gravel Audience in United States

Gravel logo

Gravel has an estimated audience of 5,219,039 people in United States. 48.8% are female, 51.2% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Historic site.

The average Gravel fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gravel audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gravel fans

Demographic split for Gravel audience in United States
MetricValue
Female48.8%
Male51.2%
Average age42.6
Estimated audience size5,219,039

Audience persona

The typical Gravel fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gravel in United States
RegionReachAffinity
California591,6791.03×
Texas547,8751.22×
Florida315,3220.89×
New York244,9760.84×
Ohio186,2961.16×
North Carolina184,5551.18×
Georgia179,0891.11×
Washington171,1591.63×
Tennessee164,5861.57×
Illinois141,0530.81×
Virginia132,6021.04×
Pennsylvania132,4150.75×
Michigan121,4890.89×
Arizona105,9240.99×
Indiana99,4011.04×
New Jersey96,9100.73×
Massachusetts92,4660.9×
Missouri80,0140.95×
Oregon78,1691.31×
Maryland74,5530.83×
Kentucky74,2871.14×
South Carolina74,1960.94×
Wisconsin73,0970.93×
Alabama70,8560.97×
Oklahoma69,1111.19×
Colorado67,0840.82×
Louisiana64,5200.96×
Utah64,2641.37×
Minnesota60,6380.81×
Arkansas52,3121.22×
Connecticut48,3080.92×
Mississippi43,8641.02×
New Mexico39,2511.5×
Kansas38,7710.94×
Idaho38,3861.47×
Nevada32,1380.64×
Iowa31,7530.74×
West Virginia28,8761.19×
Maine20,7391.11×
Hawaii20,4910.91×
Montana19,2961.33×
New Hampshire18,3240.89×
Nebraska18,1310.69×
Rhode Island13,4790.81×
Alaska13,0141.17×
Washington, District of Columbia9,4340.6×
South Dakota9,2480.77×
Vermont8,7930.96×
Delaware7,8810.55×
North Dakota7,7390.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gravel audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Historic site4.14×Arts & Culture
Natural rubber1.87×Cars & Mobility
Israel1.75×Travel & Leisure
Eurail16.57×Cars & Mobility
Pillow1.56×Home & Garden
Bank account1.77×Business & Career
JDSU2.15×Business & Career
Unique Gifts1.54×Shopping
Parral, Chihuahua9.05×Travel & Leisure
Jesse Plemons2.08×Movies & TV
Nebraska Cornhuskers football2.11×Sports
Home staging2.98×Home & Garden
Keen (shoe company)3.36×Fashion & Accessoires
Jaws2.81×Movies & TV
Nebraska Cornhuskers4.14×Sports
Gumbal4.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gravel audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
TravellingTHRILL1.52
DIY MentalityTHRILL1.34
IndividualismJOY1.32
Sports ActivityPOWER1.32
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Gravel
CountryShare
United States33.1%
United Kingdom8.1%
Italy6.3%

See Gravel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gravel have in United States?

Gravel has an estimated audience of 5,219,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Gravel fans?

48.8% of Gravel fans are female, 51.2% are male, with an average age of 42.6 years.

Which brands do Gravel fans like most?

Gravel fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Gravel fans live in United States?

Gravel fans in United States are most concentrated in California (reach 591,679), Texas (reach 547,875), and Florida (reach 315,322). These three regions account for the largest share of the active audience.

What other brands do Gravel fans also like?

Beyond Gravel itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Historic site (4.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gravel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.