Grayton Beach, Florida Audience in United States
Grayton Beach, Florida has an estimated audience of 356,688 people in United States. 60.4% are female, 39.6% are male, average age 46.0. Top brand affinities: Governor of Michigan, Cherish (group), Historic site, headspace, Fairy godmother.
Top brand affinities include Governor of Michigan, Cherish (group), Historic site, with strongest over-indexing on Governor of Michigan (13.37× the country average). Demographically, the Grayton Beach, Florida audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Travelling.
Category: Travel & Leisure · Type: POI
Demographics of Grayton Beach, Florida fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.0 |
| Estimated audience size | 356,688 |
Audience persona
The typical Grayton Beach, Florida fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 13.37× | Politics & Society |
| Cherish (group) | 14.98× | Music & Radio |
| Historic site | 5.47× | Arts & Culture |
| headspace | 11.94× | Health |
| Fairy godmother | 9.08× | Literature |
| Nationality | 2.42× | Politics & Society |
| Wok | 7.18× | Food & Beverages |
| Goop | 5.81× | Internet & Social Media |
| Hibachi | 8.41× | Food & Beverages |
| Google Home | 6.37× | Technology & Electronics |
| Nebraska Cornhuskers football | 3.2× | Sports |
| Pillow | 1.9× | Home & Garden |
| Israel | 1.82× | Travel & Leisure |
| Grinch | 3.36× | Movies & TV |
| Grace Slick | 7.15× | Music & Radio |
| Kikar HaShabbat | 13× | News |
| TV Fanatic | 8.33× | Movies & TV |
| Vocal harmony | 3.35× | Music & Radio |
| JDSU | 2.25× | Business & Career |
| Hipster | 7.04× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.85 |
| Travelling | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.37 |
| Community Orientation | OPEN | 1.35 |
| Risk Appetite | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.8% |
| Italy | 2.5% |
| United Kingdom | 2.4% |
See Grayton Beach, Florida audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grayton Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.