Grille Audience in United States

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Grille has an estimated audience of 4,662,812 people in United States. 55.5% are female, 44.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, Alaska.

The average Grille fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Grille audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Grille fans

Demographic split for Grille audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.6
Estimated audience size4,662,812

Audience persona

The typical Grille fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Grille in United States
RegionReachAffinity
California554,2581.08×
Texas357,1690.89×
Florida279,0400.88×
New York273,3961.05×
Pennsylvania174,8291.11×
Illinois155,6041×
Georgia147,5821.03×
Ohio135,6440.94×
North Carolina135,1780.96×
Washington125,2431.34×
Michigan121,0790.99×
Massachusetts117,6421.28×
Virginia115,0861.01×
New Jersey113,6480.96×
Arizona95,1421×
Tennessee89,8610.96×
Maryland84,6481.06×
Indiana82,6460.97×
Colorado79,8561.09×
Missouri77,9181.04×
Minnesota71,8721.08×
Oregon71,5871.34×
Wisconsin70,3981×
South Carolina63,2600.9×
Alabama54,2390.83×
Utah52,8831.27×
Kentucky50,7890.87×
Connecticut49,4891.06×
Louisiana45,5010.76×
Oklahoma44,8010.87×
Iowa41,9601.09×
Kansas33,7460.92×
Nevada33,5400.74×
Arkansas30,9660.81×
Mississippi30,6790.8×
Idaho27,5681.18×
Nebraska25,2171.08×
New Mexico19,8090.85×
Hawaii19,3000.96×
New Hampshire18,7371.02×
Maine17,3961.04×
Rhode Island17,0641.15×
Washington, District of Columbia14,8041.06×
West Virginia14,2260.66×
South Dakota13,3261.24×
Montana12,3760.96×
Vermont12,0601.47×
Delaware10,2130.79×
Alaska9,6790.97×
North Dakota9,1910.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grille audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Israel3.51×Travel & Leisure
Alaska2.23×Travel & Leisure
The Historian16.48×Literature
Historic site4.36×Arts & Culture
Birthday Gifts2.7×Kids & Family
Eurail16.57×Cars & Mobility
Unique Gifts1.75×Shopping
Pillow1.54×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Fairy godmother4.36×Literature
KSTP-TV4.36×Movies & TV
JDSU1.66×Business & Career
Sinaloa1.97×Travel & Leisure
Halsey, Oregon4.36×Travel & Leisure
Governor of Michigan3.72×Politics & Society
Goop2.67×Internet & Social Media
Home staging2.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grille audience
TraitClusterScore
Family OrientationCONSERVATISM1.26
Quality AwarenessPREMIUM1.26
Convenience OrientationPREMIUM1.21
DIY MentalityTHRILL1.14
IndividualismJOY1.12
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Grille
CountryShare
United States49.2%
Pakistan7.6%
Ukraine6.2%

See Grille audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Grille have in United States?

Grille has an estimated audience of 4,662,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Grille fans?

55.5% of Grille fans are female, 44.5% are male, with an average age of 41.6 years.

Which brands do Grille fans like most?

Grille fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Grille fans live in United States?

Grille fans in United States are most concentrated in California (reach 554,258), Texas (reach 357,169), and Florida (reach 279,040). These three regions account for the largest share of the active audience.

What other brands do Grille fans also like?

Beyond Grille itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Israel (3.51×), and Alaska (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.