Grumpy Cat Audience in United States

Grumpy Cat logo

Grumpy Cat has an estimated audience of 1,511,619 people in United States. 67.6% are female, 32.4% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Product design, Dog breed, Bank account, Combat sport.

The average Grumpy Cat fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Product design, Dog breed, with strongest over-indexing on Collectable (2.24× the country average). Demographically, the Grumpy Cat audience skews more female with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of Grumpy Cat fans

Demographic split for Grumpy Cat audience in United States
MetricValue
Female67.6%
Male32.4%
Average age34.4
Estimated audience size1,511,619

Audience persona

The typical Grumpy Cat fan in United States is more female, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Grumpy Cat in United States
RegionReachAffinity
California175,2411.05×
Texas142,1361.09×
Florida98,2250.96×
New York77,8720.92×
Pennsylvania51,4461.01×
Ohio48,9101.05×
Illinois46,6860.93×
North Carolina41,1600.9×
Georgia39,7750.85×
Michigan38,7060.98×
Washington38,0461.25×
Virginia36,4090.99×
Arizona33,2181.08×
Tennessee32,4041.07×
New Jersey31,0440.81×
Indiana30,2071.09×
Massachusetts30,0401.01×
Colorado25,6431.08×
Missouri25,3901.04×
Oregon21,4381.24×
Wisconsin21,2190.93×
Kentucky21,0411.11×
South Carolina20,8240.92×
Maryland19,9160.77×
Oklahoma19,8001.18×
Minnesota19,6120.91×
Alabama19,1300.91×
Louisiana18,2700.94×
Utah15,6921.16×
Connecticut14,1470.93×
Nevada13,8350.95×
Arkansas13,5201.09×
Iowa12,6401.01×
Kansas11,9841.01×
Mississippi9,9130.8×
Idaho9,0951.2×
West Virginia8,0811.15×
Nebraska7,5651×
New Mexico7,3280.97×
New Hampshire6,5571.1×
Hawaii6,3310.97×
Maine6,0991.13×
Rhode Island4,9081.02×
Montana4,5611.09×
Washington, District of Columbia3,8190.84×
Alaska3,6941.14×
South Dakota3,0370.87×
Delaware3,0030.72×
North Dakota2,9400.95×
Vermont2,3810.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grumpy Cat audience
BrandAffinityCategory
Collectable2.24×Kids & Family
Product design2.63×Business & Career
Dog breed1.52×Pets & Animals
Bank account2.66×Business & Career
Combat sport1.57×Sports
Urban Outfitters1.75×Shopping
Staycation2.42×Home & Garden
Throne of Glass4.9×Literature
Home staging3.47×Home & Garden
JDSU1.81×Business & Career
Vocal harmony2.41×Music & Radio
Monogram2.03×Home & Garden
Goop2.81×Internet & Social Media
Winemaking2.31×Food & Beverages
Nebraska Cornhuskers4.25×Sports
Pro-Ject1.83×Music & Radio
Scrapple15.04×Food & Beverages
Voltron: Legendary Defender6.94×Movies & TV
Historic site1.79×Arts & Culture
Sinaloa1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grumpy Cat audience
TraitClusterScore
DIY MentalityTHRILL1.43
Early Adopter MentalityPOWER1.42
IndividualismJOY1.35
PatriotismCONSERVATISM1.28
CreativityOPEN1.25
Pet OwnershipJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Grumpy Cat
CountryShare
United States38.0%
Japan8.5%
Canada8.3%

See Grumpy Cat audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does Grumpy Cat have in United States?

Grumpy Cat has an estimated audience of 1,511,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Grumpy Cat fans?

67.6% of Grumpy Cat fans are female, 32.4% are male, with an average age of 34.4 years.

Which brands do Grumpy Cat fans like most?

Grumpy Cat fans show strongest brand affinity for Collectable (2.24×), Product design (2.63×), and Dog breed (1.52×) over the country average.

Where do Grumpy Cat fans live in United States?

Grumpy Cat fans in United States are most concentrated in California (reach 175,241), Texas (reach 142,136), and Florida (reach 98,225). These three regions account for the largest share of the active audience.

What other brands do Grumpy Cat fans also like?

Beyond Grumpy Cat itself, the audience over-indexes on Product design (2.63×), Dog breed (1.52×), Bank account (2.66×), and Combat sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grumpy Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.