Rascasse Audience Intelligence

Guitar pick Audience in United States

A data profile of the people who buy, follow and care about Guitar pick in United States — modelled from more than twelve digital signal sources. Guitar pick has an estimated audience of 619,846 people in United States.

#12among Music instrument in United States#10513among Topic in United States#4427in Music & Radio

The average Guitar pick fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Turntablism, CNN, with strongest over-indexing on Donald Trump (2.78× the country average).

Demographically, the Guitar pick audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guitar pick fan in United States is more male, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Donald Trump.

Category: Music & Radio · Type: Topic · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guitar pick profile in United States.

Audience size
620K
in United States
Gender
34.4%♀
65.6% male
Age
44.7
average years
Country rank
#32183
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guitar pick fans

34.4% are female, 65.6% are male, average age 44.7.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Guitar pick audience in United States
MetricValue
Female34.4%
Male65.6%
Average age44.7
Estimated audience size619,846
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Guitar pick audience in United States
Age bracketShare%
16-1915%
20-2911%
30-3915%
40-4922%
50+37%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Guitar pick audience comes from United States.

Worldwide audience distribution share by country for Guitar pick
CountryShare
United States41.3%
Mexico6.8%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guitar pick audience in United States is strongest.

Fig. 05

Top regions by affinity

Guitar pick fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K1.28×
02New Mexico~4K1.28×
03Kentucky~10K1.26×
04Utah~7K1.22×
05Tennessee~20K1.21×
06West Virginia~3K1.21×
07Oklahoma~8K1.19×
08California~80K1.16×
09Texas~60K1.16×
10Indiana~10K1.13×
11Alabama~10K1.11×
12Nevada~7K1.10×
13Mississippi~6K1.10×
14Idaho~3K1.10×
15Missouri~10K1.09×
16Kansas~5K1.08×
17Montana~2K1.08×
18Arizona~10K1.07×
19Oregon~8K1.07×
20Maine~2K1.01×
21North Carolina~20K1.00×
22Louisiana~8K1.00×
23Nebraska~3K1.00×
24Illinois~20K0.99×
25Ohio~20K0.99×
26Iowa~5K0.99×
27South Carolina~9K0.98×
28North Dakota~1K0.97×
29Pennsylvania~20K0.96×
30Washington~10K0.96×
31South Dakota~1K0.95×
32Georgia~20K0.94×
33Colorado~9K0.94×
34New Hampshire~2K0.94×
35Wisconsin~9K0.93×
36Minnesota~8K0.93×
37Michigan~10K0.92×
38Connecticut~6K0.92×
39Alaska~1K0.91×
40Virginia~10K0.90×
41Vermont<1K0.89×
42Hawaii~2K0.87×
43Florida~40K0.85×
44New Jersey~10K0.85×
45Massachusetts~10K0.85×
46Rhode Island~2K0.85×
47Delaware~1K0.85×
48Maryland~9K0.84×
49New York~30K0.81×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Guitar pick, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guitar pick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guitar pick audience
#·InterestCategoryAffinity×
01GarageBandMusic & Radio21.11×
02Reverb.comShopping16.93×
03TurntablismMusic & Radio15.24×
04Eddie Van HalenMusic & Radio14.58×
05Guitar CenterMusic & Radio12.65×
06CNNMovies & TV2.90×
07Donald TrumpPolitics & Society2.78×
08Nonprofit organizationPolitics & Society2.77×
09Local newsNews2.75×
10Breaking newsMovies & TV2.72×
11EBayShopping2.64×
12WineFood & Beverages2.41×
13XInternet & Social Media2.40×
14Health careBusiness & Career2.33×
15RecipesFood & Beverages2.25×
16MedicineBusiness & Career2.20×
17Home improvementHome & Garden2.18×
18WalmartShopping2.18×
19Alcoholic beveragesFood & Beverages2.17×
20CookingFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guitar pick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guitar pick audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.94×
TraditionCONSERVATISM1.94×
PatriotismCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guitar pick audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guitar pick have in United States?

Guitar pick has an estimated audience of 619,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guitar pick fans?

34.4% of Guitar pick fans are female, 65.6% are male, with an average age of 44.7 years.

03

Which brands do Guitar pick fans like most?

Guitar pick fans show strongest brand affinity for Donald Trump (2.78×), Turntablism (15.24×), and CNN (2.9×) over the country average.

04

Where do Guitar pick fans live in United States?

Guitar pick fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Guitar pick fans also like?

Beyond Guitar pick itself, the audience over-indexes on Turntablism (15.24×), CNN (2.9×), Reverb.com (16.93×), and X (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Guitar pick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitar pick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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