Guitar pick Audience in United States

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Guitar pick has an estimated audience of 619,846 people in United States. 34.4% are female, 65.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Ozzy Osbourne, Google Maps, CarGurus, Kurt Cobain.

The average Guitar pick fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Ozzy Osbourne, Google Maps, with strongest over-indexing on Capital One (8.34× the country average). Demographically, the Guitar pick audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Travelling, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Music instrument

Demographics of Guitar pick fans

Demographic split for Guitar pick audience in United States
MetricValue
Female34.4%
Male65.6%
Average age44.7
Estimated audience size619,846

Audience persona

The typical Guitar pick fan in United States is more male, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Guitar pick in United States
RegionReachAffinity
California84,3961.24×
Texas65,3921.23×
Florida38,0900.91×
New York28,7960.83×
Illinois21,7901.06×
Pennsylvania20,2110.97×
North Carolina19,5331.05×
Ohio19,0861×
Georgia17,9120.94×
Tennessee15,5971.25×
Michigan14,6890.91×
Arizona14,0001.11×
Virginia13,7200.91×
New Jersey13,3520.85×
Indiana12,6301.12×
Washington12,2360.98×
Missouri11,3241.13×
Massachusetts10,4020.85×
Alabama9,9631.15×
Kentucky9,5681.23×
Colorado9,5000.97×
South Carolina9,3561×
Minnesota8,5620.96×
Maryland8,4900.8×
Wisconsin8,3840.9×
Oklahoma8,2471.2×
Louisiana8,0551.01×
Oregon7,6691.08×
Utah6,8031.23×
Arkansas6,4781.27×
Nevada6,4521.08×
Mississippi5,7511.13×
Connecticut5,5870.9×
Kansas5,4421.11×
Iowa5,0530.99×
New Mexico4,2011.35×
Idaho3,4601.11×
West Virginia3,4461.19×
Nebraska3,1381.01×
Maine2,2741.02×
New Hampshire2,2030.9×
Hawaii2,1320.8×
Montana1,8411.07×
Rhode Island1,5700.8×
Delaware1,3040.76×
Washington, District of Columbia1,2290.66×
South Dakota1,2160.85×
North Dakota1,1480.9×
Alaska9560.72×
Vermont7830.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guitar pick audience
BrandAffinityCategory
Capital One8.34×Business & Career
Ozzy Osbourne18.72×Music & Radio
Google Maps6.23×Internet & Social Media
CarGurus8.67×Cars & Mobility
Kurt Cobain17.21×Music & Radio
Beetlejuice6.73×Movies & TV
Indeed.com5.25×Business & Career
Bruce Willis9.08×Movies & TV
DeviantArt8.5×Internet & Social Media
Chester Bennington22.11×Music & Radio
Diane Keaton7.24×Movies & TV
Def Leppard24.67×Music & Radio
AccuWeather7.28×Home & Garden
George Harrison18.04×Music & Radio
Mick Jagger17.56×Music & Radio
Aaron Rodgers6.57×Sports
Google News5.8×News
Clint Eastwood8.82×Movies & TV
Nicolas Cage11.68×Movies & TV
Slipknot (band)17.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guitar pick audience
TraitClusterScore
TravellingTHRILL1.58
TraditionCONSERVATISM1.52
IndividualismJOY1.3
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.22
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Guitar pick
CountryShare
United States41.4%
Mexico6.8%
Japan6.0%

See Guitar pick audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Guitar pick have in United States?

Guitar pick has an estimated audience of 619,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Guitar pick fans?

34.4% of Guitar pick fans are female, 65.6% are male, with an average age of 44.7 years.

Which brands do Guitar pick fans like most?

Guitar pick fans show strongest brand affinity for Capital One (8.34×), Ozzy Osbourne (18.72×), and Google Maps (6.23×) over the country average.

Where do Guitar pick fans live in United States?

Guitar pick fans in United States are most concentrated in California (reach 84,396), Texas (reach 65,392), and Florida (reach 38,090). These three regions account for the largest share of the active audience.

What other brands do Guitar pick fans also like?

Beyond Guitar pick itself, the audience over-indexes on Ozzy Osbourne (18.72×), Google Maps (6.23×), CarGurus (8.67×), and Kurt Cobain (17.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitar pick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.