Hair mousse Audience in United States

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Hair mousse has an estimated audience of 601,969 people in United States. 92.1% are female, 7.9% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, JDSU, Mothercare, Staycation, CAC 40.

The average Hair mousse fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, JDSU, Mothercare, with strongest over-indexing on Jingoism (1.99× the country average). Demographically, the Hair mousse audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair mousse fans

Demographic split for Hair mousse audience in United States
MetricValue
Female92.1%
Male7.9%
Average age34.6
Estimated audience size601,969

Audience persona

The typical Hair mousse fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Hair mousse in United States
RegionReachAffinity
California74,2451.12×
Texas64,9991.26×
Florida51,8231.27×
New York44,6321.33×
Georgia28,4701.54×
Illinois24,0411.2×
North Carolina21,7931.2×
Pennsylvania20,9081.03×
New Jersey18,8741.23×
Ohio18,7751.01×
Virginia18,2751.25×
Michigan17,6371.12×
Maryland16,5191.6×
Tennessee14,1041.17×
Massachusetts13,3961.13×
Louisiana12,2391.58×
Washington11,7040.97×
South Carolina11,3431.25×
Arizona11,0220.9×
Indiana11,0141×
Alabama10,7931.28×
Missouri9,7991.01×
Mississippi8,1441.64×
Minnesota8,0400.93×
Colorado7,6710.81×
Kentucky7,3270.97×
Wisconsin7,1640.79×
Connecticut7,1281.18×
Oklahoma6,4460.96×
Nevada6,2701.08×
Oregon5,7990.84×
Arkansas5,4601.1×
Utah4,2580.79×
Kansas4,2100.89×
Iowa4,0510.82×
Nebraska2,5630.85×
Hawaii2,4380.94×
Washington, District of Columbia2,1331.18×
West Virginia2,1040.75×
New Mexico2,0360.67×
Idaho1,9430.64×
Delaware1,9251.16×
New Hampshire1,6650.7×
Rhode Island1,6410.86×
Maine1,4430.67×
Montana8790.53×
North Dakota8450.68×
Alaska7820.61×
South Dakota7790.56×
Vermont5160.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair mousse audience
BrandAffinityCategory
Jingoism1.99×Politics & Society
JDSU2.46×Business & Career
Mothercare2.29×Kids & Family
Staycation2.22×Home & Garden
CAC 403.54×Business & Career
Bank account1.61×Business & Career
Goop3.32×Internet & Social Media
Historic site2.6×Arts & Culture
Asajj Ventress7.66×Movies & TV
edureka21.01×Business & Career
Bugatti Chiron5.89×Cars & Mobility
Governor of Michigan3.77×Politics & Society
Tierra Cali3.73×Travel & Leisure
Fairy godmother3.65×Literature
headspace4.34×Health
Cachorro2.45×Pets & Animals
Grace Slick3.63×Music & Radio
Home staging1.95×Home & Garden
Cherish (group)4.03×Music & Radio
Certified diabetes educator4.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair mousse audience
TraitClusterScore
Price SensitivityPREMIUM1.43
CreativityOPEN1.42
Luxury OrientationPREMIUM1.32
DIY MentalityTHRILL1.3
Pet OwnershipJOY1.27
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Hair mousse
CountryShare
United States30.5%
Taiwan14.9%
Japan8.2%

See Hair mousse audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair mousse have in United States?

Hair mousse has an estimated audience of 601,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair mousse fans?

92.1% of Hair mousse fans are female, 7.9% are male, with an average age of 34.6 years.

Which brands do Hair mousse fans like most?

Hair mousse fans show strongest brand affinity for Jingoism (1.99×), JDSU (2.46×), and Mothercare (2.29×) over the country average.

Where do Hair mousse fans live in United States?

Hair mousse fans in United States are most concentrated in California (reach 74,245), Texas (reach 64,999), and Florida (reach 51,823). These three regions account for the largest share of the active audience.

What other brands do Hair mousse fans also like?

Beyond Hair mousse itself, the audience over-indexes on JDSU (2.46×), Mothercare (2.29×), Staycation (2.22×), and CAC 40 (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair mousse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.