Half Price Books Audience in United States

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Half Price Books has an estimated audience of 4,957,179 people in United States. 76.5% are female, 23.5% are male, average age 37.2. Top regions: Texas, Ohio, Illinois. Top brand affinities: Nebraska, Dog breed, Sinaloa, WFTS-TV, Winemaking.

The average Half Price Books fan in United States is 37.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Illinois. Top brand affinities include Nebraska, Dog breed, Sinaloa, with strongest over-indexing on Nebraska (5.93× the country average). Demographically, the Half Price Books audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Half Price Books fans

Demographic split for Half Price Books audience in United States
MetricValue
Female76.5%
Male23.5%
Average age37.2
Estimated audience size4,957,179

Audience persona

The typical Half Price Books fan in United States is more female, around 37.2 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Half Price Books in United States
RegionReachAffinity
Texas2,297,9755.39×
Ohio567,1423.71×
Illinois404,8032.45×
Indiana318,4653.52×
Minnesota310,7024.37×
Kentucky265,7904.28×
Washington252,0852.54×
Wisconsin238,5713.2×
California229,8710.42×
Missouri229,6212.87×
Pennsylvania127,0490.76×
Oklahoma123,1862.24×
Kansas117,4873.01×
Iowa97,1662.38×
Georgia93,6640.61×
Arizona72,0360.71×
Nebraska46,9511.89×
Florida45,5320.14×
Tennessee39,8200.4×
Idaho32,5301.31×
Michigan29,9100.23×
New York28,8990.1×
North Carolina22,0270.15×
Virginia20,0870.17×
Colorado17,4800.22×
Louisiana13,0870.2×
Arkansas12,3320.3×
Oregon11,5170.2×
New Jersey11,4970.09×
Alabama10,5390.15×
Maryland10,4000.12×
South Carolina9,9580.13×
Massachusetts9,2370.09×
Utah7,2030.16×
West Virginia6,7560.29×
Mississippi6,6710.16×
Nevada6,6440.14×
Connecticut5,1370.1×
New Mexico4,6260.19×
Washington, District of Columbia2,5920.17×
South Dakota2,4600.21×
Maine2,2160.12×
North Dakota2,1250.21×
New Hampshire2,0390.1×
Montana1,8130.13×
Hawaii1,8000.08×
Rhode Island1,5970.1×
Delaware1,3500.1×
Alaska1,1120.1×
Vermont9770.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Half Price Books audience
BrandAffinityCategory
Nebraska5.93×Travel & Leisure
Dog breed1.65×Pets & Animals
Sinaloa4.76×Travel & Leisure
WFTS-TV2.46×Movies & TV
Winemaking1.73×Food & Beverages
Necktie1.89×Fashion & Accessoires
Fox & Friends1.78×Movies & TV
Tuscany2.37×Travel & Leisure
Paul Dano1.78×Movies & TV
Mortgage insurance1.5×Business & Career
Temple Grandin2.09×Literature
Ayrton Senna2.7×Sports
Artistic inspiration1.56×Arts & Culture
Fox 13 News1.61×Movies & TV
Nasal cavity2×Health
English literature1.65×Literature
Temple Grandin1.72×Literature
Enfamil1.51×Kids & Family
Assassin's Creed II1.63×Games
Mike Conley, Jr.1.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Half Price Books audience
TraitClusterScore
Community OrientationOPEN1.57
LGBTQ+ IdentityOPEN1.51
MindfulnessBALANCE1.48
Family OrientationCONSERVATISM1.39
Early Adopter MentalityPOWER1.31
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Half Price Books
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See Half Price Books audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Half Price Books have in United States?

Half Price Books has an estimated audience of 4,957,179 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Half Price Books fans?

76.5% of Half Price Books fans are female, 23.5% are male, with an average age of 37.2 years.

Which brands do Half Price Books fans like most?

Half Price Books fans show strongest brand affinity for Nebraska (5.93×), Dog breed (1.65×), and Sinaloa (4.76×) over the country average.

Where do Half Price Books fans live in United States?

Half Price Books fans in United States are most concentrated in Texas (reach 2,297,975), Ohio (reach 567,142), and Illinois (reach 404,803). These three regions account for the largest share of the active audience.

What other brands do Half Price Books fans also like?

Beyond Half Price Books itself, the audience over-indexes on Dog breed (1.65×), Sinaloa (4.76×), WFTS-TV (2.46×), and Winemaking (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Half Price Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.