Hardwood Audience in United States

Hardwood logo

Hardwood has an estimated audience of 6,897,772 people in United States. 55.5% are female, 44.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Goop, Israel, Product design.

The average Hardwood fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Goop, with strongest over-indexing on Historic site (3.95× the country average). Demographically, the Hardwood audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hardwood fans

Demographic split for Hardwood audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.4
Estimated audience size6,897,772

Audience persona

The typical Hardwood fan in United States is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Hardwood in United States
RegionReachAffinity
California945,3481.25×
Texas622,3001.05×
Florida301,0240.64×
New York296,3660.77×
Pennsylvania223,3620.96×
Illinois216,5330.94×
Washington213,5741.54×
Michigan191,5581.06×
North Carolina190,0860.92×
Georgia182,3470.86×
Ohio176,6300.83×
Virginia158,1900.94×
Tennessee156,0231.13×
Colorado154,6331.42×
Oregon141,1751.79×
Arizona139,9030.99×
Missouri130,9031.18×
Indiana122,5010.97×
New Jersey119,3310.68×
Wisconsin114,9391.11×
Massachusetts113,5850.84×
Minnesota100,7881.02×
Maryland89,4440.75×
Alabama87,4950.91×
Kentucky82,8590.96×
Utah80,5981.3×
South Carolina80,3710.77×
Oklahoma80,0721.05×
Louisiana73,2080.82×
Idaho57,8621.67×
Arkansas57,7951.02×
Connecticut54,7600.79×
Kansas54,5161×
Iowa52,2460.92×
Nevada51,2480.77×
Mississippi42,3550.75×
New Mexico31,6570.92×
Maine30,2501.22×
Montana29,9311.56×
Nebraska29,1140.84×
New Hampshire29,0411.07×
Hawaii27,3900.92×
West Virginia21,8190.68×
Rhode Island16,4690.75×
Alaska16,1901.1×
Vermont15,7611.3×
North Dakota15,4351.09×
Delaware13,3540.7×
Washington, District of Columbia12,5200.6×
South Dakota12,4900.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hardwood audience
BrandAffinityCategory
Historic site3.95×Arts & Culture
Vocal harmony3.87×Music & Radio
Goop4.29×Internet & Social Media
Israel1.67×Travel & Leisure
Product design1.54×Business & Career
Grinch2.84×Movies & TV
JDSU2.02×Business & Career
Jesse Plemons2.26×Movies & TV
Glossier3.2×Beauty & Wellness
Wok3.81×Food & Beverages
Governor of Michigan4.29×Politics & Society
Fairy godmother4.29×Literature
Google Home3.64×Technology & Electronics
Hibachi4.29×Food & Beverages
Nebraska Cornhuskers football1.85×Sports
Grace Slick4.2×Music & Radio
Staycation1.55×Home & Garden
Home staging2.47×Home & Garden
headspace4.29×Health
Hipster4.29×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hardwood audience
TraitClusterScore
Quality AwarenessPREMIUM2.11
DIY MentalityTHRILL1.49
Design AffinityPREMIUM1.29
Price SensitivityPREMIUM1.25
IndulgenceJOY1.2
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Hardwood
CountryShare
United States52.6%
United Kingdom8.9%
Canada8.0%

See Hardwood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hardwood have in United States?

Hardwood has an estimated audience of 6,897,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Hardwood fans?

55.5% of Hardwood fans are female, 44.5% are male, with an average age of 43.4 years.

Which brands do Hardwood fans like most?

Hardwood fans show strongest brand affinity for Historic site (3.95×), Vocal harmony (3.87×), and Goop (4.29×) over the country average.

Where do Hardwood fans live in United States?

Hardwood fans in United States are most concentrated in California (reach 945,348), Texas (reach 622,300), and Florida (reach 301,024). These three regions account for the largest share of the active audience.

What other brands do Hardwood fans also like?

Beyond Hardwood itself, the audience over-indexes on Vocal harmony (3.87×), Goop (4.29×), Israel (1.67×), and Product design (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hardwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.