A data profile of the people who buy, follow and care about Harley Davidson Fat Boy in United States — modelled from more than twelve digital signal sources. Harley Davidson Fat Boy has an estimated audience of 485,302 people in United States.
Harley Davidson Fat Boy has an estimated audience of 485,302 people in United States. 23.2% are female, 76.8% are male, average age 36.9. Top brand affinities: TVLine, Obsessed (2009 film), Roc Nation, HJC Helmets, Motorcycle helmet.
Top brand affinities include TVLine, Obsessed (2009 film), Roc Nation, with strongest over-indexing on TVLine (141.07× the country average).
Demographically, the Harley Davidson Fat Boy audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Harley Davidson Fat Boy fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for TVLine.
The key figures that characterise the Harley Davidson Fat Boy profile in United States.
23.2% are female, 76.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.9 |
| Estimated audience size | 485,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 15% |
The strongest cross-interests of the Harley Davidson Fat Boy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVLine | News | 141.07× | ||
| 02 | HJC Helmets | Cars & Mobility | 87.72× | ||
| 03 | Roc Nation | Music & Radio | 55.42× | ||
| 04 | ECS Tuning | Cars & Mobility | 28.75× | ||
| 05 | West Coast Choppers | Fashion & Accessoires | 24.30× | ||
| 06 | Obsessed (2009 film) | Movies & TV | 20.00× | ||
| 07 | Thandie Newton | Movies & TV | 20.00× | ||
| 08 | Honda Motorcycles | Cars & Mobility | 14.86× | ||
| 09 | Chevy Chase | Movies & TV | 13.10× | ||
| 10 | Katee Sackhoff | Movies & TV | 12.79× | ||
| 11 | Isla Fisher | Movies & TV | 10.90× | ||
| 12 | Cruiser (motorcycle) | Cars & Mobility | 10.51× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 10.50× | ||
| 14 | Touring motorcycle | Cars & Mobility | 7.66× | ||
| 15 | Carcare | Cars & Mobility | 7.07× | ||
| 16 | Extreme sport | Sports | 6.33× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 6.20× | ||
| 18 | Boot Barn | Fashion & Accessoires | 6.17× | ||
| 19 | Custom motorcycle | Cars & Mobility | 5.29× | ||
| 20 | Planet Fitness | Sports | 3.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.98× | |
| Patriotism | CONSERVATISM | 2.43× | |
| Family Orientation | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Harley Davidson Fat Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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