Harley Davidson Fat Boy Audience in United States
Harley Davidson Fat Boy has an estimated audience of 485,302 people in United States. 23.2% are female, 76.8% are male, average age 36.9. Top brand affinities: Writers Guild of America, Lodha Group, Endless Space, D'yana.com.my, Ixtapa-Zihuatanejo International Airport.
Top brand affinities include Writers Guild of America, Lodha Group, Endless Space, with strongest over-indexing on Writers Guild of America (85.12× the country average). Demographically, the Harley Davidson Fat Boy audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Type: Topic
Demographics of Harley Davidson Fat Boy fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.9 |
| Estimated audience size | 485,302 |
Audience persona
The typical Harley Davidson Fat Boy fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Writers Guild of America.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Writers Guild of America | 85.12× | Literature |
| Lodha Group | 56.1× | Business & Career |
| Endless Space | 20.15× | Games |
| D'yana.com.my | 20.0× | Fashion & Accessoires |
| Ixtapa-Zihuatanejo International Airport | 18.48× | Travel & Leisure |
| JAKO-O | 17.44× | Kids & Family |
| Jc caylen | 17.18× | Internet & Social Media |
| Clonakilty | 17.03× | Travel & Leisure |
| Ixmiquilpan | 16.51× | |
| Elsa Punset | 15.17× | Literature |
| Yona | 14.53× | Literature |
| Wise Girl (film) | 14.53× | Movies & TV |
| Elsa Morante | 12.15× | Literature |
| Venstre (Denmark) | 12.09× | Politics & Society |
| Wizaż.pl | 10.88× | News |
| Hendaye | 10.87× | Travel & Leisure |
| ixigo | 10.78× | Travel & Leisure |
| Els Amics de les Arts | 10.63× | Music & Radio |
| Hadejia | 10.39× | Travel & Leisure |
| Primetime Emmy Award for Outstanding Drama Series | 9.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Family Orientation | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Japan | 14.9% |
| Spain | 11.0% |
See Harley Davidson Fat Boy audiences in other countries
- Harley Davidson Fat Boy — Germany
- Harley Davidson Fat Boy — United Kingdom
- Harley Davidson Fat Boy — France
- Harley Davidson Fat Boy — Italy
- Harley Davidson Fat Boy — Spain
- Harley Davidson Fat Boy — Brazil
- Harley Davidson Fat Boy — Japan
- Harley Davidson Fat Boy — South Korea
- Harley Davidson Fat Boy — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harley Davidson Fat Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.