Harley Davidson Fat Boy Audience in United States
Harley Davidson Fat Boy has an estimated audience of 485,302 people in United States. 23.2% are female, 76.8% are male, average age 36.9. Top brand affinities: TVLine, Obsessed (2009 film), HJC Helmets, Thandie Newton, Vanessa Kirby.
Top brand affinities include TVLine, Obsessed (2009 film), HJC Helmets, with strongest over-indexing on TVLine (56.05× the country average). Demographically, the Harley Davidson Fat Boy audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Type: Topic
Demographics of Harley Davidson Fat Boy fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.9 |
| Estimated audience size | 485,302 |
Audience persona
The typical Harley Davidson Fat Boy fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for TVLine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVLine | 56.05× | News |
| Obsessed (2009 film) | 17.03× | Movies & TV |
| HJC Helmets | 85.12× | Cars & Mobility |
| Thandie Newton | 20× | Movies & TV |
| Vanessa Kirby | 9.55× | Movies & TV |
| Roc Nation | 22.73× | Music & Radio |
| Extreme sport | 5.02× | Sports |
| Isla Fisher | 10.87× | Movies & TV |
| Josh Gad | 15.82× | Movies & TV |
| West Coast Choppers | 17.44× | Fashion & Accessoires |
| Motorcycle helmet | 5.98× | Cars & Mobility |
| Planet Fitness | 2.43× | Sports |
| Chevy Chase | 8.03× | Movies & TV |
| Boardwalk Empire | 14.53× | Movies & TV |
| Carcare | 5.66× | Cars & Mobility |
| Clarinet | 5.24× | Music & Radio |
| Bass guitar | 2.89× | Music & Radio |
| Touring motorcycle | 5.37× | Cars & Mobility |
| Katee Sackhoff | 12.83× | Movies & TV |
| Chopper (motorcycle) | 5.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Family Orientation | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Japan | 14.9% |
| Spain | 11.0% |
See Harley Davidson Fat Boy audiences in other countries
- Harley Davidson Fat Boy — Germany
- Harley Davidson Fat Boy — United Kingdom
- Harley Davidson Fat Boy — France
- Harley Davidson Fat Boy — Italy
- Harley Davidson Fat Boy — Spain
- Harley Davidson Fat Boy — Brazil
- Harley Davidson Fat Boy — Japan
- Harley Davidson Fat Boy — South Korea
- Harley Davidson Fat Boy — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harley Davidson Fat Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.