Harriet Tubman Audience in United States

Harriet Tubman logo

Harriet Tubman has an estimated audience of 4,727,533 people in United States. 64.3% are female, 35.7% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Urban Outfitters, Whataburger, Natural rubber, Israel.

The average Harriet Tubman fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Urban Outfitters, Whataburger, with strongest over-indexing on Minnesota (3.89× the country average). Demographically, the Harriet Tubman audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Harriet Tubman fans

Demographic split for Harriet Tubman audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.7
Estimated audience size4,727,533

Audience persona

The typical Harriet Tubman fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Harriet Tubman in United States
RegionReachAffinity
California485,6780.93×
Texas480,9741.18×
Florida426,4871.33×
New York295,6751.12×
Georgia221,6801.52×
North Carolina190,2491.34×
Pennsylvania176,9381.11×
Illinois163,4651.04×
Maryland150,4401.85×
Virginia148,6491.29×
Ohio148,1311.02×
New Jersey131,3701.09×
Michigan130,2881.05×
Tennessee112,2601.18×
South Carolina107,1501.51×
Alabama102,9021.56×
Louisiana97,4381.6×
Indiana88,2861.02×
Arizona84,0420.87×
Massachusetts81,6620.88×
Washington81,1770.86×
Missouri72,3360.95×
Mississippi71,9591.85×
Kentucky56,0710.95×
Colorado53,7910.72×
Wisconsin53,5610.75×
Minnesota52,5300.78×
Oklahoma49,7090.95×
Connecticut44,4920.94×
Oregon42,0410.78×
Arkansas41,8361.07×
Nevada39,3870.86×
Kansas32,7210.88×
Utah31,8060.75×
Iowa30,5860.79×
Washington, District of Columbia22,8981.61×
West Virginia21,8180.99×
Nebraska18,0290.76×
New Mexico16,6520.7×
Idaho16,3230.69×
Delaware15,4031.18×
Hawaii14,9840.74×
New Hampshire12,9180.69×
Rhode Island11,3180.75×
Maine11,1520.66×
Montana7,8860.6×
North Dakota7,4570.77×
Alaska7,0520.7×
South Dakota6,7080.61×
Vermont5,1180.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harriet Tubman audience
BrandAffinityCategory
Minnesota3.89×Travel & Leisure
Urban Outfitters3.35×Shopping
Whataburger1.84×Food & Beverages
Natural rubber2.04×Cars & Mobility
Israel2.08×Travel & Leisure
Sinaloa3.3×Travel & Leisure
Nebraska2.34×Travel & Leisure
Justice2.33×Politics & Society
Corona (band)4.63×Music & Radio
On the Border Mexican Grill & Cantina5.23×Food & Beverages
Home staging3.47×Home & Garden
Steampunk2.98×Fashion & Accessoires
Hudson, New York7.44×Travel & Leisure
Sailor2.61×Travel & Leisure
Jeep Wagoneer2.95×Cars & Mobility
Home Bargains6×Shopping
Nebraska Cornhuskers football1.81×Sports
Anderson Silva (kickboxer)5.12×Sports
Jesse Plemons1.63×Movies & TV
Urban horticulture1.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harriet Tubman audience
TraitClusterScore
PatriotismCONSERVATISM2.83
SpiritualityBALANCE1.59
Community OrientationOPEN1.51
Urban LifestyleOPEN1.4
TraditionCONSERVATISM1.35
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Harriet Tubman
CountryShare
United States63.6%
United Kingdom4.1%
Canada4.0%

See Harriet Tubman audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Harriet Tubman have in United States?

Harriet Tubman has an estimated audience of 4,727,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Harriet Tubman fans?

64.3% of Harriet Tubman fans are female, 35.7% are male, with an average age of 42.7 years.

Which brands do Harriet Tubman fans like most?

Harriet Tubman fans show strongest brand affinity for Minnesota (3.89×), Urban Outfitters (3.35×), and Whataburger (1.84×) over the country average.

Where do Harriet Tubman fans live in United States?

Harriet Tubman fans in United States are most concentrated in California (reach 485,678), Texas (reach 480,974), and Florida (reach 426,487). These three regions account for the largest share of the active audience.

What other brands do Harriet Tubman fans also like?

Beyond Harriet Tubman itself, the audience over-indexes on Urban Outfitters (3.35×), Whataburger (1.84×), Natural rubber (2.04×), and Israel (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harriet Tubman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.