Heisman Trophy Audience in United States

Heisman Trophy logo

Heisman Trophy has an estimated audience of 1,562,857 people in United States. 28.4% are female, 71.6% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Minnesota, Nebraska Cornhuskers football, Israel, Captain America (1990 film).

The average Heisman Trophy fan in United States is 42.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Minnesota, Nebraska Cornhuskers football, with strongest over-indexing on Nationality (6.13× the country average). Demographically, the Heisman Trophy audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Heisman Trophy fans

Demographic split for Heisman Trophy audience in United States
MetricValue
Female28.4%
Male71.6%
Average age42.2
Estimated audience size1,562,857

Audience persona

The typical Heisman Trophy fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Heisman Trophy in United States
RegionReachAffinity
Texas147,5841.1×
California102,6250.6×
Florida100,9110.95×
Georgia62,8351.31×
Colorado56,7862.31×
Ohio53,9061.12×
New York51,9830.6×
North Carolina50,4931.07×
Pennsylvania44,2160.84×
Tennessee40,3751.29×
Alabama39,7961.82×
Illinois39,7510.76×
Michigan35,4440.87×
Virginia33,7470.89×
South Carolina30,7071.31×
Idaho30,5613.9×
Arizona28,2560.89×
New Jersey27,5950.69×
Indiana25,5170.89×
Louisiana25,0581.24×
Oklahoma24,0731.39×
Washington23,9620.76×
Oregon23,5401.31×
Maryland22,8520.85×
Massachusetts21,6800.7×
Missouri20,5510.82×
Mississippi18,6641.45×
Kentucky18,5220.95×
Minnesota16,5580.74×
Wisconsin16,0330.68×
Utah13,4490.96×
Arkansas13,3621.04×
Iowa13,2671.03×
Kansas11,6120.94×
Nebraska11,4751.46×
Connecticut10,9260.7×
Nevada10,5610.7×
Hawaii6,8411.02×
West Virginia5,7240.79×
New Mexico5,2730.67×
Montana4,3241×
Washington, District of Columbia3,7670.8×
New Hampshire3,2720.53×
Delaware3,1890.74×
South Dakota3,0640.85×
Rhode Island2,9620.6×
Maine2,5090.45×
North Dakota2,4230.75×
Wyoming2,1440.93×
Alaska1,7290.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heisman Trophy audience
BrandAffinityCategory
Nationality6.13×Politics & Society
Minnesota3.38×Travel & Leisure
Nebraska Cornhuskers football3.58×Sports
Israel1.98×Travel & Leisure
Captain America (1990 film)4×Movies & TV
Panama3.27×Travel & Leisure
Pillow1.73×Home & Garden
Nebraska2×Travel & Leisure
Litter box1.53×Pets & Animals
Sinaloa2.68×Travel & Leisure
Graham Greene4.32×Literature
Unique Gifts1.51×Shopping
Justice1.75×Politics & Society
Jeep Grand Cherokee (WJ)3.58×Cars & Mobility
JTV (Indonesia)3.05×
Buying and Selling Real Estate4.41×Home & Garden
Noodle (Gorillaz)2×Music & Radio
Penn & Teller4.07×Movies & TV
Birthday Gifts1.51×Kids & Family
Mackenzie Foy3.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heisman Trophy audience
TraitClusterScore
PatriotismCONSERVATISM2.36
SpiritualityBALANCE1.45
Convenience OrientationPREMIUM1.34
Need for SecurityCONSERVATISM1.32
Community OrientationOPEN1.27
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Heisman Trophy
CountryShare
United States82.4%
Mexico2.9%
France2.4%

See Heisman Trophy audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Heisman Trophy have in United States?

Heisman Trophy has an estimated audience of 1,562,857 people in United States, concentrated in Texas and California.

What is the gender split and age of Heisman Trophy fans?

28.4% of Heisman Trophy fans are female, 71.6% are male, with an average age of 42.2 years.

Which brands do Heisman Trophy fans like most?

Heisman Trophy fans show strongest brand affinity for Nationality (6.13×), Minnesota (3.38×), and Nebraska Cornhuskers football (3.58×) over the country average.

Where do Heisman Trophy fans live in United States?

Heisman Trophy fans in United States are most concentrated in Texas (reach 147,584), California (reach 102,625), and Florida (reach 100,911). These three regions account for the largest share of the active audience.

What other brands do Heisman Trophy fans also like?

Beyond Heisman Trophy itself, the audience over-indexes on Minnesota (3.38×), Nebraska Cornhuskers football (3.58×), Israel (1.98×), and Captain America (1990 film) (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heisman Trophy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.