Heroes and Villains (TV series) Audience in United States

Heroes and Villains (TV series) logo

Heroes and Villains (TV series) has an estimated audience of 353,947 people in United States. 19.9% are female, 80.1% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Alaska, nbc chicago, Justice, Nebraska.

The average Heroes and Villains (TV series) fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Alaska, nbc chicago, with strongest over-indexing on Dog breed (1.61× the country average). Demographically, the Heroes and Villains (TV series) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Heroes and Villains (TV series) fans

Demographic split for Heroes and Villains (TV series) audience in United States
MetricValue
Female19.9%
Male80.1%
Average age34.7
Estimated audience size353,947

Audience persona

The typical Heroes and Villains (TV series) fan in United States is more male, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Heroes and Villains (TV series) in United States
RegionReachAffinity
California54,6951.41×
Texas29,9640.98×
Florida23,9731×
New York17,3730.88×
Arizona16,9932.35×
Georgia12,5271.15×
Illinois10,4700.89×
Pennsylvania10,3480.87×
Ohio9,2870.85×
North Carolina8,4260.79×
Michigan8,2690.89×
New Jersey7,9860.89×
Virginia7,7880.9×
Washington7,7611.09×
Tennessee6,1780.87×
Indiana5,8440.9×
Massachusetts5,7960.83×
Colorado5,6181.01×
Missouri5,5220.97×
Maryland5,0120.82×
Alabama4,8720.99×
Oregon4,7611.17×
South Carolina4,5140.85×
Wisconsin4,3410.82×
Minnesota4,2460.84×
Nevada4,1001.2×
South Dakota4,0504.95×
Kentucky3,9030.88×
Oklahoma3,5600.91×
Louisiana3,4890.76×
Utah3,4351.08×
Connecticut3,0180.85×
Arkansas2,3950.82×
Kansas2,3720.85×
Mississippi2,1890.75×
Iowa2,1840.75×
Idaho1,7100.96×
New Mexico1,6980.96×
Nebraska1,5560.88×
Hawaii1,3900.91×
West Virginia1,3890.84×
New Hampshire1,1530.83×
Maine9900.78×
Rhode Island8770.78×
Washington, District of Columbia7370.69×
Montana7290.74×
Alaska6490.86×
Delaware6440.66×
North Dakota5160.71×
Wyoming4990.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heroes and Villains (TV series) audience
BrandAffinityCategory
Dog breed1.61×Pets & Animals
Alaska1.51×Travel & Leisure
nbc chicago3.78×Movies & TV
Justice1.91×Politics & Society
Nebraska1.61×Travel & Leisure
Saving1.51×Business & Career
Atkins diet2.64×Health
Sinaloa1.66×Travel & Leisure
IS (Infinite Stratos)1.75×Literature
Ironmongery4.52×Home & Garden
Winemaking1.78×Food & Beverages
ABC 7 Chicago1.67×Movies & TV
WESH1.76×Movies & TV
Chili con carne2.75×Food & Beverages
Google Analytics1.63×Internet & Social Media
Hypertext1.93×Technology & Electronics
Sailor1.56×Travel & Leisure
Graham Greene1.87×Literature
WFTV1.71×Movies & TV
Fox 13 News1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heroes and Villains (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.55
Early Adopter MentalityPOWER1.51
Social Media UsageJOY1.23
Luxury OrientationPREMIUM1.23
Urban LifestyleOPEN1.16
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Heroes and Villains (TV series)
CountryShare
United States70.2%
United Kingdom10.3%
Canada4.1%

See Heroes and Villains (TV series) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Heroes and Villains (TV series) have in United States?

Heroes and Villains (TV series) has an estimated audience of 353,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Heroes and Villains (TV series) fans?

19.9% of Heroes and Villains (TV series) fans are female, 80.1% are male, with an average age of 34.7 years.

Which brands do Heroes and Villains (TV series) fans like most?

Heroes and Villains (TV series) fans show strongest brand affinity for Dog breed (1.61×), Alaska (1.51×), and nbc chicago (3.78×) over the country average.

Where do Heroes and Villains (TV series) fans live in United States?

Heroes and Villains (TV series) fans in United States are most concentrated in California (reach 54,695), Texas (reach 29,964), and Florida (reach 23,973). These three regions account for the largest share of the active audience.

What other brands do Heroes and Villains (TV series) fans also like?

Beyond Heroes and Villains (TV series) itself, the audience over-indexes on Alaska (1.51×), nbc chicago (3.78×), Justice (1.91×), and Nebraska (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heroes and Villains (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.