Rascasse Audience Intelligence

Hillsdale College Audience in United States

A data profile of the people who buy, follow and care about Hillsdale College in United States — modelled from more than twelve digital signal sources. Hillsdale College has an estimated audience of 2,152,745 people in United States.

#1042among POI in United States#1027in Business & Career

The average Hillsdale College fan in United States is 51.0 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Drudge Report, Fox News Channel, New York Post, with strongest over-indexing on Drudge Report (8.74× the country average).

Demographically, the Hillsdale College audience skews more male with an average age of 51.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hillsdale College fan in United States is more male, around 51.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hillsdale College profile in United States.

Audience size
2.2M
in United States
Gender
42.3%♀
57.7% male
Age
51.0
average years
Country rank
#13462
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hillsdale College fans

42.3% are female, 57.7% are male, average age 51.0.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Hillsdale College audience in United States
MetricValue
Female42.3%
Male57.7%
Average age51.0
Estimated audience size2,152,745
Fig. 03

Age distribution

Ø 51.0
average years
Age distribution of the Hillsdale College audience in United States
Age bracketShare%
16-195%
20-297%
30-3910%
40-4920%
50+59%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Hillsdale College audience comes from United States.

Worldwide audience distribution share by country for Hillsdale College
CountryShare
United States95.3%
South Africa0.5%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hillsdale College audience in United States is strongest.

Fig. 05

Top regions by affinity

Hillsdale College fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K3.09×
02Idaho~20K1.46×
03Indiana~60K1.41×
04Ohio~90K1.40×
05Wyoming~4K1.31×
06Montana~8K1.27×
07Tennessee~50K1.19×
08Kansas~20K1.15×
09Oklahoma~30K1.13×
10Wisconsin~40K1.12×
11Alabama~30K1.12×
12South Dakota~6K1.12×
13Nebraska~10K1.11×
14Alaska~5K1.10×
15Missouri~40K1.07×
16Kentucky~30K1.07×
17Washington, District of Columbia~7K1.07×
18Arkansas~20K1.05×
19South Carolina~30K1.04×
20Virginia~50K1.01×
21New Hampshire~9K1.01×
22Maine~8K0.99×
23Minnesota~30K0.98×
24Colorado~30K0.97×
25Iowa~20K0.97×
26Illinois~70K0.96×
27Mississippi~20K0.96×
28Arizona~40K0.95×
29North Dakota~4K0.95×
30North Carolina~60K0.94×
31Utah~20K0.93×
32West Virginia~9K0.92×
33Pennsylvania~60K0.88×
34Georgia~60K0.88×
35Connecticut~20K0.87×
36Oregon~20K0.86×
37Washington~40K0.84×
38Florida~100K0.82×
39Louisiana~20K0.80×
40New Mexico~9K0.80×
41Texas~100K0.79×
42Massachusetts~30K0.74×
43Rhode Island~5K0.73×
44Delaware~4K0.72×
45Maryland~30K0.71×
46California~100K0.63×
47New Jersey~30K0.63×
48Hawaii~6K0.61×
49New York~70K0.60×
50Nevada~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Hillsdale College, United States
0.60×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hillsdale College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hillsdale College audience
#·InterestCategoryAffinity×
01SolidarityPolitics & Society14.97×
02NewsletterTechnology & Electronics10.49×
03Freedom of speechPolitics & Society8.91×
04Drudge ReportSports8.74×
05Supreme Court of the United StatesPolitics & Society6.75×
06Michael B. JordanMovies & TV6.09×
07NazarethTravel & Leisure5.55×
08New York PostNews5.43×
09MSNBCMovies & TV5.27×
10Political scienceBusiness & Career4.45×
11Fox News ChannelMovies & TV4.02×
12Chuck NorrisMovies & TV3.99×
13Hardware storeHome & Garden3.24×
14ActivismPolitics & Society3.03×
15NostalgiaHome & Garden2.99×
16Nonprofit organizationPolitics & Society2.53×
17Chick-fil-AFood & Beverages2.51×
18Stand-up comedyMovies & TV2.35×
19Donald TrumpPolitics & Society1.85×
20NatureHome & Garden1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hillsdale College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hillsdale College audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.48×
SpiritualityBALANCE2.16×
Career OrientationPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hillsdale College audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hillsdale College have in United States?

Hillsdale College has an estimated audience of 2,152,745 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Hillsdale College fans?

42.3% of Hillsdale College fans are female, 57.7% are male, with an average age of 51.0 years.

03

Which brands do Hillsdale College fans like most?

Hillsdale College fans show strongest brand affinity for Drudge Report (8.74×), Fox News Channel (4.02×), and New York Post (5.43×) over the country average.

04

Where do Hillsdale College fans live in United States?

Hillsdale College fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hillsdale College fans also like?

Beyond Hillsdale College itself, the audience over-indexes on Fox News Channel (4.02×), New York Post (5.43×), Nazareth (5.55×), and Michael B. Jordan (6.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hillsdale College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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