Hillsdale College Audience in United States

Hillsdale College logo

Hillsdale College has an estimated audience of 2,152,745 people in United States. 42.3% are female, 57.7% are male, average age 51.0. Top regions: Michigan, California, Texas. Top brand affinities: Jeep Wagoneer, Israel, Progressive rock, Grace Slick, headspace.

The average Hillsdale College fan in United States is 51.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Jeep Wagoneer, Israel, Progressive rock, with strongest over-indexing on Jeep Wagoneer (14.82× the country average). Demographically, the Hillsdale College audience skews more male with an average age of 51.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of Hillsdale College fans

Demographic split for Hillsdale College audience in United States
MetricValue
Female42.3%
Male57.7%
Average age51.0
Estimated audience size2,152,745

Audience persona

The typical Hillsdale College fan in United States is more male, around 51.0 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Hillsdale College in United States
RegionReachAffinity
Michigan161,8262.87×
California160,0290.68×
Texas154,1310.83×
Florida126,6490.87×
Ohio96,7971.46×
New York81,8720.68×
Illinois74,6801.04×
Pennsylvania68,0470.94×
North Carolina63,0630.97×
Georgia60,7120.92×
Indiana56,6501.44×
Virginia56,2481.07×
Tennessee52,1011.21×
Arizona38,7530.88×
Washington38,6320.89×
Wisconsin38,4121.19×
New Jersey38,1120.7×
Missouri37,3491.08×
South Carolina34,8041.07×
Massachusetts34,6140.82×
Colorado33,8001×
Minnesota31,3781.02×
Alabama30,0141×
Kentucky28,9201.07×
Maryland27,8150.75×
Oklahoma25,9021.08×
Oregon22,3950.91×
Louisiana21,9510.79×
Connecticut20,5240.95×
Kansas19,3841.14×
Arkansas17,5330.99×
Utah17,1540.89×
Iowa16,3570.92×
Mississippi15,4820.87×
Idaho14,6471.36×
Nevada12,9890.62×
Nebraska11,5091.07×
West Virginia8,7660.87×
New Hampshire8,7641.03×
New Mexico8,5600.79×
Maine7,5190.98×
Montana7,2251.21×
Washington, District of Columbia6,9901.08×
Hawaii5,4850.59×
South Dakota5,4751.1×
Rhode Island5,1190.75×
Delaware4,2250.71×
Alaska4,1510.9×
North Dakota3,9590.9×
Wyoming3,9351.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hillsdale College audience
BrandAffinityCategory
Jeep Wagoneer14.82×Cars & Mobility
Israel5.26×Travel & Leisure
Progressive rock4.49×Music & Radio
Grace Slick18.54×Music & Radio
headspace16.21×Health
Urban Outfitters2.94×Shopping
Like Dandelion Dust20×Movies & TV
Jill Scott7.61×Music & Radio
Governor of Michigan9.49×Politics & Society
Goma22.59×Travel & Leisure
Vocal harmony5.7×Music & Radio
Wok7.36×Food & Beverages
Cherish (group)11.62×Music & Radio
Google Home6.75×Technology & Electronics
Grinch4.1×Movies & TV
Goop5.43×Internet & Social Media
TV Fanatic8.86×Movies & TV
Cryptic crossword12.79×Technology & Electronics
Hibachi6.49×Food & Beverages
Ira Glass14.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hillsdale College audience
TraitClusterScore
PatriotismCONSERVATISM2.87
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM1.89
SpiritualityBALANCE1.62
TraditionCONSERVATISM1.42
Need for SecurityCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Hillsdale College
CountryShare
United States95.3%
South Africa0.5%
Canada0.4%

See Hillsdale College audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Hillsdale College have in United States?

Hillsdale College has an estimated audience of 2,152,745 people in United States, concentrated in Michigan and California.

What is the gender split and age of Hillsdale College fans?

42.3% of Hillsdale College fans are female, 57.7% are male, with an average age of 51.0 years.

Which brands do Hillsdale College fans like most?

Hillsdale College fans show strongest brand affinity for Jeep Wagoneer (14.82×), Israel (5.26×), and Progressive rock (4.49×) over the country average.

Where do Hillsdale College fans live in United States?

Hillsdale College fans in United States are most concentrated in Michigan (reach 161,826), California (reach 160,029), and Texas (reach 154,131). These three regions account for the largest share of the active audience.

What other brands do Hillsdale College fans also like?

Beyond Hillsdale College itself, the audience over-indexes on Israel (5.26×), Progressive rock (4.49×), Grace Slick (18.54×), and headspace (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hillsdale College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.