Rascasse Audience Intelligence

Hindi languages Audience in United States

A data profile of the people who buy, follow and care about Hindi languages in United States — modelled from more than twelve digital signal sources. Hindi languages has an estimated audience of 262,513 people in United States.

#101among Language in United States#14022among Topic in United States#2808in Politics & Society

The average Hindi languages fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sarah Paulson, Hindi, Vaccine-preventable diseases, with strongest over-indexing on Sarah Paulson (36.71× the country average).

Demographically, the Hindi languages audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindi languages fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Sarah Paulson.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindi languages profile in United States.

Audience size
263K
in United States
Gender
63.1%♀
36.9% male
Age
37.0
average years
Country rank
#51635
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindi languages fans

63.1% are female, 36.9% are male, average age 37.0.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Hindi languages audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.0
Estimated audience size262,513
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Hindi languages audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Hindi languages audience comes from United States.

Worldwide audience distribution share by country for Hindi languages
CountryShare
India44.9%
United States14.0%
Greece4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindi languages audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindi languages fans by region: top regions in United States
#RegionReachAffinity×
01Washington~7K1.29×
02California~40K1.23×
03Virginia~8K1.23×
04New York~20K1.18×
05Illinois~10K1.18×
06Georgia~10K1.18×
07Oregon~3K1.16×
08Texas~30K1.15×
09New Jersey~8K1.15×
10Massachusetts~6K1.12×
11Washington, District of Columbia<1K1.12×
12Utah~3K1.11×
13Connecticut~3K1.10×
14Pennsylvania~10K1.08×
15North Carolina~8K1.07×
16Indiana~5K1.07×
17Maryland~5K1.07×
18Kentucky~3K1.06×
19Vermont<1K1.05×
20Arizona~6K1.04×
21Ohio~8K1.03×
22Kansas~2K1.02×
23Michigan~7K1.01×
24Tennessee~5K1.01×
25Missouri~4K1.00×
26Colorado~4K0.99×
27New Hampshire~1K0.99×
28Alabama~4K0.98×
29Arkansas~2K0.98×
30Nebraska~1K0.98×
31Florida~20K0.97×
32Delaware<1K0.97×
33Minnesota~4K0.96×
34New Mexico~1K0.96×
35Rhode Island<1K0.96×
36South Carolina~4K0.95×
37Wisconsin~4K0.95×
38Nevada~2K0.95×
39Hawaii~1K0.95×
40Alaska<1K0.95×
41Oklahoma~3K0.94×
42Iowa~2K0.94×
43Maine<1K0.94×
44North Dakota<1K0.94×
45Idaho~1K0.93×
46Mississippi~2K0.92×
47South Dakota<1K0.92×
48West Virginia~1K0.91×
49Montana<1K0.91×
50Louisiana~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Hindi languages, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindi languages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindi languages audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society90.39×
02Vaccine-preventable diseasesHealth47.95×
03Sarah PaulsonMovies & TV36.71×
04Sense8Movies & TV29.05×
05NDTVMovies & TV27.79×
06HindiPolitics & Society26.02×
07Shah Rukh KhanMovies & TV20.42×
08Deepika PadukoneMovies & TV19.03×
09Bordeaux wineFood & Beverages17.88×
10Holland TaylorMovies & TV17.70×
11Borussia DortmundSports17.06×
12International educationBusiness & Career13.89×
13Josh GadMovies & TV13.83×
14Priyanka ChopraMovies & TV10.35×
15United States national football teamSports10.26×
16Motivational speakingBusiness & Career7.40×
17Young-adult fictionLiterature7.17×
18HinduismPolitics & Society5.81×
19Hair ExtensionsBeauty & Wellness5.14×
20Planet FitnessSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindi languages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindi languages audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.50×
Pet OwnershipJOY1.77×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindi languages audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Family OrientationCONSERVATISM0.92×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindi languages have in United States?

Hindi languages has an estimated audience of 262,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindi languages fans?

63.1% of Hindi languages fans are female, 36.9% are male, with an average age of 37.0 years.

03

Which brands do Hindi languages fans like most?

Hindi languages fans show strongest brand affinity for Sarah Paulson (36.71×), Hindi (26.02×), and Vaccine-preventable diseases (47.95×) over the country average.

04

Where do Hindi languages fans live in United States?

Hindi languages fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hindi languages fans also like?

Beyond Hindi languages itself, the audience over-indexes on Hindi (26.02×), Vaccine-preventable diseases (47.95×), Hindustan (90.39×), and Motivational speaking (7.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hindi languages audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindi languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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