Hindi languages Audience in United States

Hindi languages logo

Hindi languages has an estimated audience of 262,513 people in United States. 63.1% are female, 36.9% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Hindi, Sarah Paulson, Autism Awareness, Priyanka Chopra, Hindustan.

The average Hindi languages fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hindi, Sarah Paulson, Autism Awareness, with strongest over-indexing on Hindi (34.48× the country average). Demographically, the Hindi languages audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Hindi languages fans

Demographic split for Hindi languages audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.0
Estimated audience size262,513

Audience persona

The typical Hindi languages fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Hindi.

Top regions in United States

Top regions ranked by reach for Hindi languages in United States
RegionReachAffinity
California38,3341.33×
Texas26,9581.19×
New York19,1211.3×
Florida18,0531.02×
Illinois11,0931.27×
Georgia10,0151.24×
Pennsylvania9,5681.08×
New Jersey8,5311.28×
North Carolina8,3621.06×
Ohio8,3281.03×
Virginia7,8581.23×
Washington7,3481.4×
Michigan7,1731.04×
Massachusetts6,2301.2×
Tennessee5,5881.06×
Arizona5,5871.04×
Indiana5,3321.11×
Maryland4,9881.11×
Colorado4,3811.06×
Missouri4,1780.99×
South Carolina3,6570.93×
Oregon3,6261.21×
Wisconsin3,5120.89×
Minnesota3,4750.92×
Alabama3,3140.9×
Kentucky3,2610.99×
Connecticut2,8321.08×
Oklahoma2,7890.96×
Utah2,6571.13×
Louisiana2,5990.77×
Nevada2,4560.97×
Kansas2,1811.05×
Iowa2,0240.94×
Arkansas1,9760.91×
Mississippi1,8750.87×
Nebraska1,2280.93×
New Mexico1,2210.93×
Idaho1,0900.83×
New Hampshire1,0160.98×
Washington, District of Columbia1,0121.28×
Hawaii9950.88×
West Virginia9180.75×
Maine7720.82×
Rhode Island7100.85×
Delaware6540.9×
Montana5020.69×
Alaska4190.75×
South Dakota4050.67×
Vermont3900.85×
North Dakota3730.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindi languages audience
BrandAffinityCategory
Hindi34.48×Politics & Society
Sarah Paulson40.87×Movies & TV
Autism Awareness19.03×Health
Priyanka Chopra28.5×Movies & TV
Hindustan100.78×Politics & Society
Diabetes mellitus awareness12.48×Health
Indeed.com6.86×Business & Career
Hair Extensions8.56×Beauty & Wellness
Alia Bhatt45.69×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
NDTV29.51×Movies & TV
Capital One4.41×Business & Career
Income tax13.19×Business & Career
Rainbow Loom61.69×Kids & Family
Khan Academy8.83×Business & Career
Google Maps3.89×Internet & Social Media
India national cricket team16.29×Sports
Motivational speaking6.46×Business & Career
Borussia Dortmund18.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindi languages audience
TraitClusterScore
PatriotismCONSERVATISM2.77
LGBTQ+ IdentityOPEN1.85
Pet OwnershipJOY1.63
MindfulnessBALANCE1.57
Community OrientationOPEN1.54
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Hindi languages
CountryShare
India44.9%
United States14.0%
Greece4.6%

See Hindi languages audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Hindi languages have in United States?

Hindi languages has an estimated audience of 262,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindi languages fans?

63.1% of Hindi languages fans are female, 36.9% are male, with an average age of 37.0 years.

Which brands do Hindi languages fans like most?

Hindi languages fans show strongest brand affinity for Hindi (34.48×), Sarah Paulson (40.87×), and Autism Awareness (19.03×) over the country average.

Where do Hindi languages fans live in United States?

Hindi languages fans in United States are most concentrated in California (reach 38,334), Texas (reach 26,958), and New York (reach 19,121). These three regions account for the largest share of the active audience.

What other brands do Hindi languages fans also like?

Beyond Hindi languages itself, the audience over-indexes on Sarah Paulson (40.87×), Autism Awareness (19.03×), Priyanka Chopra (28.5×), and Hindustan (100.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindi languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.