HODINKEE Audience in United States

HODINKEE has an estimated audience of 372,622 people in United States. 29.2% are female, 70.8% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Boucheron, Indeed.com, Google Maps, Chaumet, Enterprise Rent-A-Car.

The average HODINKEE fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Boucheron, Indeed.com, Google Maps, with strongest over-indexing on Boucheron (68.75× the country average). Demographically, the HODINKEE audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of HODINKEE fans

Demographic split for HODINKEE audience in United States
MetricValue
Female29.2%
Male70.8%
Average age33.4
Estimated audience size372,622

Audience persona

The typical HODINKEE fan in United States is more male, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Boucheron.

Top regions in United States

Top regions ranked by reach for HODINKEE in United States
RegionReachAffinity
California72,3761.77×
New York53,2152.56×
Texas28,0030.87×
Florida24,3510.97×
New Jersey17,9071.89×
Illinois17,8741.44×
Massachusetts13,6151.85×
Pennsylvania12,8301.02×
Georgia12,3891.08×
Virginia12,0621.33×
North Carolina10,5310.94×
Ohio10,3660.9×
Washington9,9721.33×
Maryland8,1551.27×
Colorado8,0241.37×
Michigan7,5050.77×
Connecticut7,1521.91×
Arizona6,6140.87×
Tennessee6,2800.84×
Missouri5,9520.99×
Minnesota5,8611.1×
Oregon5,1581.21×
Alabama4,2070.81×
Indiana4,0700.6×
South Carolina3,8750.69×
Wisconsin3,4250.61×
Washington, District of Columbia3,3833.02×
Nevada3,2510.9×
Hawaii3,1771.98×
Kentucky3,1030.66×
Louisiana2,8470.59×
Utah2,3780.71×
Oklahoma1,9940.48×
Iowa1,9120.62×
Mississippi1,8540.6×
Kansas1,5870.54×
New Hampshire1,4430.98×
Rhode Island1,4201.2×
Maine1,3140.98×
Arkansas1,2560.41×
Nebraska1,1910.64×
Vermont1,0171.55×
New Mexico1,0080.54×
Idaho8850.47×
Delaware8080.79×
West Virginia6720.39×
Montana6230.6×
Alaska3190.4×
South Dakota2550.3×
Wyoming2320.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HODINKEE audience
BrandAffinityCategory
Boucheron68.75×Fashion & Accessoires
Indeed.com8.7×Business & Career
Google Maps7.2×Internet & Social Media
Chaumet70.92×Fashion & Accessoires
Enterprise Rent-A-Car8.89×Cars & Mobility
Apple Store10.86×Shopping
Vacheron Constantin22.31×Fashion & Accessoires
Google News7.47×News
Capital One5×Business & Career
Frédérique Constant41.96×Fashion & Accessoires
Luxury Watches14.88×Fashion & Accessoires
Ulysse Nardin31.59×Fashion & Accessoires
CarGurus6.21×Cars & Mobility
Panerai19.56×Fashion & Accessoires
Chrono2426.99×Shopping
Charles Leclerc15.9×Sports
Longines19.23×Fashion & Accessoires
Burj Al Arab30.13×Travel & Leisure
Zenith19.64×Fashion & Accessoires
ICloud8.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HODINKEE audience
TraitClusterScore
Luxury OrientationPREMIUM6.78
Quality AwarenessPREMIUM3.48
Early Adopter MentalityPOWER2.51
LGBTQ+ IdentityOPEN2.31
Design AffinityPREMIUM2.12
Convenience OrientationPREMIUM2.05

Worldwide distribution

Worldwide audience distribution share by country for HODINKEE
CountryShare
Japan28.4%
United States27.7%
United Kingdom7.9%

See HODINKEE audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does HODINKEE have in United States?

HODINKEE has an estimated audience of 372,622 people in United States, concentrated in California and New York.

What is the gender split and age of HODINKEE fans?

29.2% of HODINKEE fans are female, 70.8% are male, with an average age of 33.4 years.

Which brands do HODINKEE fans like most?

HODINKEE fans show strongest brand affinity for Boucheron (68.75×), Indeed.com (8.7×), and Google Maps (7.2×) over the country average.

Where do HODINKEE fans live in United States?

HODINKEE fans in United States are most concentrated in California (reach 72,376), New York (reach 53,215), and Texas (reach 28,003). These three regions account for the largest share of the active audience.

What other brands do HODINKEE fans also like?

Beyond HODINKEE itself, the audience over-indexes on Indeed.com (8.7×), Google Maps (7.2×), Chaumet (70.92×), and Enterprise Rent-A-Car (8.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HODINKEE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.