Homesteading / Survivalism Audience in United States

Homesteading / Survivalism logo

Homesteading / Survivalism has an estimated audience of 1,156,936 people in United States. 55.1% are female, 44.9% are male, average age 41.5. Top regions: Mississippi, Alabama, Louisiana. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Matt Bomer.

The average Homesteading / Survivalism fan in United States is 41.5 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Alabama, Louisiana. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Homesteading / Survivalism audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.

Type: Topic

Demographics of Homesteading / Survivalism fans

Demographic split for Homesteading / Survivalism audience in United States
MetricValue
Female55.1%
Male44.9%
Average age41.5
Estimated audience size1,156,936

Audience persona

The typical Homesteading / Survivalism fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Homesteading / Survivalism in United States
RegionReachAffinity
Mississippi21,1232.22×
Alabama19,6681.22×
Louisiana18,7811.26×
Oklahoma18,3521.43×
Kentucky18,0611.25×
West Virginia17,4383.24×
Tennessee16,6550.72×
South Carolina16,5360.95×
Indiana16,1110.76×
Kansas16,1071.77×
Idaho16,1032.78×
Missouri15,6030.84×
Florida15,4830.2×
Texas15,3950.15×
Iowa15,2911.6×
North Carolina14,9810.43×
Ohio14,9200.42×
Georgia14,8600.42×
Michigan14,8530.49×
Wisconsin14,7740.85×
California14,2350.11×
Arizona14,2280.6×
Pennsylvania14,1650.36×
Connecticut14,0481.21×
Nevada13,9511.25×
Maine13,8663.35×
Oregon13,7731.04×
Utah13,6911.32×
Virginia13,6020.48×
Maryland13,5340.68×
New Jersey13,5010.46×
Illinois13,2860.34×
Minnesota13,2000.8×
New York13,1030.2×
Massachusetts13,0640.57×
Washington12,7530.55×
Colorado12,7180.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homesteading / Survivalism audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Matt Bomer20.02×Movies & TV
Income tax13.19×Business & Career
Boston Marathon16.61×Sports
Planet Fitness4×Sports
Survivalism9.04×Politics & Society
Blended whiskey11.34×Food & Beverages
Diaper bag5.76×Kids & Family
Horoscope7.86×Health
Prepackaged meal12.19×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Whole grain10.35×Food & Beverages
Hobby Lobby2.72×Home & Garden
Sergio Tacchini35.88×Fashion & Accessoires
Simple living5.86×Politics & Society
Fox News Channel1.93×Movies & TV
Cross-country skiing10.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homesteading / Survivalism audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
Risk AppetiteTHRILL1.69
Urban LifestyleOPEN1.49
IndividualismJOY1.46
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Homesteading / Survivalism
CountryShare
United States51.0%
Japan6.9%
Canada5.6%

See Homesteading / Survivalism audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Homesteading / Survivalism have in United States?

Homesteading / Survivalism has an estimated audience of 1,156,936 people in United States, concentrated in Mississippi and Alabama.

What is the gender split and age of Homesteading / Survivalism fans?

55.1% of Homesteading / Survivalism fans are female, 44.9% are male, with an average age of 41.5 years.

Which brands do Homesteading / Survivalism fans like most?

Homesteading / Survivalism fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Homesteading / Survivalism fans live in United States?

Homesteading / Survivalism fans in United States are most concentrated in Mississippi (reach 21,123), Alabama (reach 19,668), and Louisiana (reach 18,781). These three regions account for the largest share of the active audience.

What other brands do Homesteading / Survivalism fans also like?

Beyond Homesteading / Survivalism itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Matt Bomer (20.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homesteading / Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.