Homesteading / Survivalism Audience in United States

Homesteading / Survivalism logo

Homesteading / Survivalism has an estimated audience of 1,156,936 people in United States. 55.1% are female, 44.9% are male, average age 41.5. Top regions: Mississippi, Alabama, Louisiana. Top brand affinities: 3D printing, Pillow, Nebraska Cornhuskers football, Hemet, California, Grammarly.

The average Homesteading / Survivalism fan in United States is 41.5 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Alabama, Louisiana. Top brand affinities include 3D printing, Pillow, Nebraska Cornhuskers football, with strongest over-indexing on 3D printing (2.69× the country average). Demographically, the Homesteading / Survivalism audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.

Type: Topic

Demographics of Homesteading / Survivalism fans

Demographic split for Homesteading / Survivalism audience in United States
MetricValue
Female55.1%
Male44.9%
Average age41.5
Estimated audience size1,156,936

Audience persona

The typical Homesteading / Survivalism fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Homesteading / Survivalism in United States
RegionReachAffinity
Mississippi21,1232.22×
Alabama19,6681.22×
Louisiana18,7811.26×
Oklahoma18,3521.43×
Kentucky18,0611.25×
West Virginia17,4383.24×
Tennessee16,6550.72×
South Carolina16,5360.95×
Indiana16,1110.76×
Kansas16,1071.77×
Idaho16,1032.78×
Missouri15,6030.84×
Florida15,4830.2×
Texas15,3950.15×
Iowa15,2911.6×
North Carolina14,9810.43×
Ohio14,9200.42×
Georgia14,8600.42×
Michigan14,8530.49×
Wisconsin14,7740.85×
California14,2350.11×
Arizona14,2280.6×
Pennsylvania14,1650.36×
Connecticut14,0481.21×
Nevada13,9511.25×
Maine13,8663.35×
Oregon13,7731.04×
Utah13,6911.32×
Virginia13,6020.48×
Maryland13,5340.68×
New Jersey13,5010.46×
Illinois13,2860.34×
Minnesota13,2000.8×
New York13,1030.2×
Massachusetts13,0640.57×
Washington12,7530.55×
Colorado12,7180.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homesteading / Survivalism audience
BrandAffinityCategory
3D printing2.69×Technology & Electronics
Pillow2.26×Home & Garden
Nebraska Cornhuskers football3.32×Sports
Hemet, California10.53×Travel & Leisure
Grammarly3.22×Business & Career
Staycation2.16×Home & Garden
Glossier3.45×Beauty & Wellness
Iowa Lottery6.74×Games
Home staging3.26×Home & Garden
JDSU1.77×Business & Career
Charlamagne Tha God5.25×Movies & TV
Birthday Gifts1.72×Kids & Family
Urban horticulture1.57×Home & Garden
John Havlicek6.73×Sports
Nipsey Hussle2.45×Music & Radio
REC TEC Grills7.78×Sports
Hocus Pocus1.95×Movies & TV
edureka13.65×Business & Career
Delaware County, Pennsylvania4.03×Travel & Leisure
Who Wants to Be a Millionaire?3.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homesteading / Survivalism audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
Risk AppetiteTHRILL1.69
Urban LifestyleOPEN1.49
IndividualismJOY1.46
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Homesteading / Survivalism
CountryShare
United States51.0%
Japan6.9%
Canada5.6%

See Homesteading / Survivalism audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Homesteading / Survivalism have in United States?

Homesteading / Survivalism has an estimated audience of 1,156,936 people in United States, concentrated in Mississippi and Alabama.

What is the gender split and age of Homesteading / Survivalism fans?

55.1% of Homesteading / Survivalism fans are female, 44.9% are male, with an average age of 41.5 years.

Which brands do Homesteading / Survivalism fans like most?

Homesteading / Survivalism fans show strongest brand affinity for 3D printing (2.69×), Pillow (2.26×), and Nebraska Cornhuskers football (3.32×) over the country average.

Where do Homesteading / Survivalism fans live in United States?

Homesteading / Survivalism fans in United States are most concentrated in Mississippi (reach 21,123), Alabama (reach 19,668), and Louisiana (reach 18,781). These three regions account for the largest share of the active audience.

What other brands do Homesteading / Survivalism fans also like?

Beyond Homesteading / Survivalism itself, the audience over-indexes on Pillow (2.26×), Nebraska Cornhuskers football (3.32×), Hemet, California (10.53×), and Grammarly (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homesteading / Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.