Rascasse Audience Intelligence

Houston Marathon Audience in United States

A data profile of the people who buy, follow and care about Houston Marathon in United States — modelled from more than twelve digital signal sources. Houston Marathon has an estimated audience of 170,078 people in United States.

#17among Marathon in United States#898among Event in United States#6758in Sports

The average Houston Marathon fan in United States is 39.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Melanie Martinez (singer), Ming-Na Wen, Houston Astros, with strongest over-indexing on Melanie Martinez (singer) (75.3× the country average).

Demographically, the Houston Marathon audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Marathon fan in United States is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Melanie Martinez (singer).

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Houston Marathon profile in United States.

Audience size
170K
in United States
Gender
49.1%♀
50.9% male
Age
39.2
average years
Country rank
#63099
Event in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Marathon fans

49.1% are female, 50.9% are male, average age 39.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Houston Marathon audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.2
Estimated audience size170,078
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Houston Marathon audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3923%
40-4927%
50+15%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Houston Marathon audience comes from United States.

Worldwide audience distribution share by country for Houston Marathon
CountryShare
United States86.8%
United Kingdom5.2%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Marathon fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K11.11×
02Louisiana~4K1.96×
03Colorado~5K1.93×
04Washington, District of Columbia<1K1.47×
05Oklahoma~3K1.33×
06Massachusetts~4K1.14×
07Vermont<1K1.02×
08North Dakota<1K1.00×
09Kansas~1K0.99×
10Alaska<1K0.99×
11Arkansas~1K0.98×
12South Dakota<1K0.97×
13Montana<1K0.95×
14Minnesota~2K0.93×
15Illinois~5K0.92×
16Rhode Island<1K0.92×
17Hawaii<1K0.91×
18Mississippi~1K0.90×
19Iowa~1K0.90×
20New Mexico<1K0.90×
21New Hampshire<1K0.90×
22Delaware<1K0.90×
23West Virginia<1K0.89×
24Maine<1K0.89×
25Utah~1K0.88×
26Nebraska<1K0.88×
27Missouri~2K0.87×
28Idaho<1K0.87×
29Tennessee~3K0.84×
30Oregon~2K0.84×
31New York~8K0.83×
32Wisconsin~2K0.81×
33Alabama~2K0.81×
34Virginia~3K0.80×
35Washington~3K0.80×
36Kentucky~2K0.79×
37Connecticut~1K0.79×
38Nevada~1K0.77×
39Maryland~2K0.75×
40South Carolina~2K0.73×
41Georgia~4K0.72×
42North Carolina~4K0.72×
43Indiana~2K0.72×
44Ohio~4K0.68×
45Arizona~2K0.67×
46Pennsylvania~4K0.66×
47Florida~7K0.65×
48Michigan~3K0.65×
49New Jersey~3K0.63×
50California~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Houston Marathon, United States
0.54×1.00×11.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Marathon audience
#·InterestCategoryAffinity×
01Melanie Martinez (singer)Music & Radio75.30×
02Michael VickSports50.09×
03Ming-Na WenMovies & TV39.48×
04Rebel WilsonMovies & TV33.02×
05Alison BrieMovies & TV20.00×
06Mariska HargitayMovies & TV20.00×
07Nathan FillionMovies & TV20.00×
08Isla FisherMovies & TV20.00×
09Katee SackhoffMovies & TV20.00×
10Jrue HolidaySports20.00×
11Houston AstrosSports17.50×
12Cumberland FarmsShopping17.06×
13De'Aaron FoxSports16.68×
14Melanie LynskeyMovies & TV16.59×
15Gwendoline ChristieMovies & TV16.21×
16Quincy JonesMusic & Radio16.04×
17Josh DuhamelFashion & Accessoires15.32×
18International educationBusiness & Career14.85×
19Houston TexansSports11.85×
20Brittany SnowMovies & TV7.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Marathon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
Healthy LifestyleBALANCE1.51×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Marathon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Marathon have in United States?

Houston Marathon has an estimated audience of 170,078 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston Marathon fans?

49.1% of Houston Marathon fans are female, 50.9% are male, with an average age of 39.2 years.

03

Which brands do Houston Marathon fans like most?

Houston Marathon fans show strongest brand affinity for Melanie Martinez (singer) (75.3×), Ming-Na Wen (39.48×), and Houston Astros (17.5×) over the country average.

04

Where do Houston Marathon fans live in United States?

Houston Marathon fans in United States are most concentrated in Texas (reach ~100K), California (reach ~10K), and New York (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Marathon fans also like?

Beyond Houston Marathon itself, the audience over-indexes on Ming-Na Wen (39.48×), Houston Astros (17.5×), Michael Vick (50.09×), and Rebel Wilson (33.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See Houston Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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