How to Train Your Dragon 2 Audience in United States
How to Train Your Dragon 2 has an estimated audience of 1,752,616 people in United States. 62.5% are female, 37.5% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Queens College, City University of New York, Mathcore, Google Home, Urban Outfitters.
The average How to Train Your Dragon 2 fan in United States is 29.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Queens College, City University of New York, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the How to Train Your Dragon 2 audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of How to Train Your Dragon 2 fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 29.4 |
| Estimated audience size | 1,752,616 |
Audience persona
The typical How to Train Your Dragon 2 fan in United States is more female, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 207,800 | 1.08× |
| Texas | 174,135 | 1.16× |
| Florida | 104,661 | 0.88× |
| New York | 65,675 | 0.67× |
| Illinois | 52,070 | 0.89× |
| Ohio | 50,856 | 0.94× |
| North Carolina | 50,309 | 0.95× |
| Pennsylvania | 48,283 | 0.82× |
| Georgia | 47,230 | 0.87× |
| Arizona | 43,789 | 1.22× |
| Michigan | 42,830 | 0.93× |
| Washington | 39,343 | 1.12× |
| Virginia | 37,071 | 0.87× |
| Colorado | 36,124 | 1.31× |
| Tennessee | 34,253 | 0.97× |
| Indiana | 33,251 | 1.04× |
| Missouri | 29,734 | 1.05× |
| New Jersey | 28,641 | 0.64× |
| Wisconsin | 27,516 | 1.04× |
| Utah | 27,172 | 1.73× |
| Minnesota | 24,869 | 0.99× |
| Massachusetts | 24,614 | 0.71× |
| Oklahoma | 24,256 | 1.25× |
| Oregon | 23,176 | 1.15× |
| South Carolina | 22,640 | 0.86× |
| Alabama | 21,874 | 0.89× |
| Kentucky | 21,715 | 0.99× |
| Maryland | 21,411 | 0.71× |
| Louisiana | 18,692 | 0.83× |
| Nevada | 16,483 | 0.97× |
| Kansas | 16,227 | 1.17× |
| Iowa | 15,900 | 1.1× |
| Arkansas | 15,384 | 1.07× |
| Idaho | 14,139 | 1.61× |
| Connecticut | 13,183 | 0.75× |
| Mississippi | 11,286 | 0.78× |
| New Mexico | 10,165 | 1.16× |
| Nebraska | 9,339 | 1.06× |
| Hawaii | 7,611 | 1.01× |
| West Virginia | 7,361 | 0.9× |
| Montana | 6,502 | 1.34× |
| New Hampshire | 5,931 | 0.86× |
| Maine | 5,424 | 0.86× |
| Alaska | 4,868 | 1.3× |
| South Dakota | 4,619 | 1.14× |
| Rhode Island | 4,001 | 0.72× |
| North Dakota | 3,952 | 1.1× |
| Delaware | 3,574 | 0.74× |
| Wyoming | 3,479 | 1.34× |
| Washington, District of Columbia | 3,026 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Queens College, City University of New York | 20× | Business & Career |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Urban Outfitters | 2.96× | Shopping |
| Dog breed | 1.52× | Pets & Animals |
| Hebe | 8.36× | Home & Garden |
| Vocal harmony | 5.79× | Music & Radio |
| Grinch | 4.95× | Movies & TV |
| Stop Bullying | 20× | Politics & Society |
| Home construction | 1.6× | Home & Garden |
| The Historian | 16.48× | Literature |
| Combat sport | 1.68× | Sports |
| Goop | 5.41× | Internet & Social Media |
| Minnesota | 1.67× | Travel & Leisure |
| Emperor Entertainment Group | 11.31× | Business & Career |
| Historic site | 3.64× | Arts & Culture |
| Elsword | 12.96× | Games |
| La Jolla | 7.19× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| LGBTQ+ Identity | OPEN | 1.94 |
| Extroversion | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.36 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 8.6% |
| India | 8.6% |
See How to Train Your Dragon 2 audiences in other countries
- How to Train Your Dragon 2 — Germany
- How to Train Your Dragon 2 — United Kingdom
- How to Train Your Dragon 2 — France
- How to Train Your Dragon 2 — Italy
- How to Train Your Dragon 2 — Spain
- How to Train Your Dragon 2 — Brazil
- How to Train Your Dragon 2 — Japan
- How to Train Your Dragon 2 — South Korea
- How to Train Your Dragon 2 — India
More Animation audiences in United States
- Cars (film) (30,584,055)
- Pokémon (28,436,052)
- Spider-Man (15,419,881)
- South Park (10,503,818)
- Frozen (2013 film) (9,744,666)
Frequently asked questions
How many fans does How to Train Your Dragon 2 have in United States?
How to Train Your Dragon 2 has an estimated audience of 1,752,616 people in United States, concentrated in California and Texas.
What is the gender split and age of How to Train Your Dragon 2 fans?
62.5% of How to Train Your Dragon 2 fans are female, 37.5% are male, with an average age of 29.4 years.
Which brands do How to Train Your Dragon 2 fans like most?
How to Train Your Dragon 2 fans show strongest brand affinity for Keene, New Hampshire (675×), Queens College, City University of New York (20×), and Mathcore (18.06×) over the country average.
Where do How to Train Your Dragon 2 fans live in United States?
How to Train Your Dragon 2 fans in United States are most concentrated in California (reach 207,800), Texas (reach 174,135), and Florida (reach 104,661). These three regions account for the largest share of the active audience.
What other brands do How to Train Your Dragon 2 fans also like?
Beyond How to Train Your Dragon 2 itself, the audience over-indexes on Queens College, City University of New York (20×), Mathcore (18.06×), Google Home (11.65×), and Urban Outfitters (2.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.