Rascasse Audience Intelligence

Howl's Moving Castle Audience in United States

A data profile of the people who buy, follow and care about Howl's Moving Castle in United States — modelled from more than twelve digital signal sources. Howl's Moving Castle has an estimated audience of 1,663,345 people in United States.

#9among Anime in United States#1074among Movie / TV Show / Series in United States#2668in Movies & TV

The average Howl's Moving Castle fan in United States is 24.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shōnen manga, Anime and manga fandom, Pokémon, with strongest over-indexing on Shōnen manga (15.23× the country average).

Demographically, the Howl's Moving Castle audience skews more female with an average age of 24.3, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Howl's Moving Castle fan in United States is more female, around 24.3 years old, with strong Patriotism tendencies and a notable affinity for Shōnen manga.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Howl's Moving Castle profile in United States.

Audience size
1.7M
in United States
Gender
59.8%♀
40.2% male
Age
24.3
average years
Country rank
#16415
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Howl's Moving Castle viewers

59.8% are female, 40.2% are male, average age 24.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Howl's Moving Castle audience in United States
MetricValue
Female59.8%
Male40.2%
Average age24.3
Estimated audience size1,663,345
Fig. 03

Age distribution

Ø 24.3
average years
Age distribution of the Howl's Moving Castle audience in United States
Age bracketShare%
16-1967%
20-2922%
30-396%
40-493%
50+3%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Howl's Moving Castle audience comes from United States.

Worldwide audience distribution share by country for Howl's Moving Castle
CountryShare
United States44.8%
Japan6.2%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Howl's Moving Castle audience in United States is strongest.

Fig. 05

Top regions by affinity

Howl's Moving Castle fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.80×
02Oregon~30K1.49×
03Washington~50K1.44×
04Alaska~5K1.44×
05Idaho~10K1.38×
06California~200K1.31×
07Hawaii~9K1.28×
08Colorado~30K1.15×
09Montana~5K1.14×
10Vermont~3K1.13×
11Arizona~40K1.12×
12Oklahoma~20K1.12×
13Minnesota~20K1.06×
14New Mexico~8K1.04×
15Texas~100K1.03×
16Nevada~20K1.03×
17Missouri~30K1.01×
18Arkansas~10K1.01×
19Indiana~30K1.00×
20Virginia~40K0.99×
21Michigan~40K0.98×
22Kansas~10K0.98×
23Maine~6K0.97×
24Tennessee~30K0.96×
25Nebraska~8K0.96×
26Massachusetts~30K0.95×
27Wisconsin~20K0.95×
28Kentucky~20K0.94×
29North Dakota~3K0.92×
30Illinois~50K0.91×
31New Hampshire~6K0.91×
32North Carolina~40K0.90×
33Rhode Island~5K0.89×
34Georgia~40K0.88×
35Iowa~10K0.87×
36West Virginia~7K0.87×
37Pennsylvania~50K0.86×
38Ohio~40K0.86×
39Maryland~20K0.86×
40Connecticut~10K0.86×
41South Dakota~3K0.86×
42Florida~90K0.83×
43New York~80K0.83×
44South Carolina~20K0.81×
45Alabama~20K0.81×
46Washington, District of Columbia~4K0.80×
47Louisiana~20K0.75×
48Delaware~3K0.75×
49New Jersey~30K0.74×
50Mississippi~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Howl's Moving Castle, United States
0.67×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Howl's Moving Castle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Howl's Moving Castle audience
#·InterestCategoryAffinity×
01One-Punch ManLiterature26.21×
02International educationBusiness & Career20.00×
03malwarebytesTechnology & Electronics20.00×
04Concept artArts & Culture18.11×
05Shōnen mangaLiterature15.23×
06Hello KittyKids & Family14.13×
07Graphic novelLiterature11.84×
08Goth subcultureFashion & Accessoires10.76×
09Anime and manga fandomLiterature9.29×
10PatreonInternet & Social Media9.00×
11PokémonGames8.76×
12Superhero fictionLiterature8.58×
13Collectible card gameGames7.47×
14The Legend of ZeldaGames7.15×
15Gothic fashionFashion & Accessoires6.86×
16Digital artArts & Culture6.62×
17Watercolor paintingArts & Culture5.87×
18BatmanMovies & TV4.10×
19SupermanMovies & TV3.45×
20Harry PotterMovies & TV2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Howl's Moving Castle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Howl's Moving Castle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
MindfulnessBALANCE1.98×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Howl's Moving Castle audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Quality AwarenessPREMIUM0.67×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Howl's Moving Castle have in United States?

Howl's Moving Castle has an estimated audience of 1,663,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Howl's Moving Castle viewers?

59.8% of Howl's Moving Castle fans are female, 40.2% are male, with an average age of 24.3 years.

03

Which brands do Howl's Moving Castle fans like most?

Howl's Moving Castle fans show strongest brand affinity for Shōnen manga (15.23×), Anime and manga fandom (9.29×), and Pokémon (8.76×) over the country average.

04

Where do Howl's Moving Castle fans live in United States?

Howl's Moving Castle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Howl's Moving Castle fans also like?

Beyond Howl's Moving Castle itself, the audience over-indexes on Anime and manga fandom (9.29×), Pokémon (8.76×), Hello Kitty (14.13×), and One-Punch Man (26.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Howl's Moving Castle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Howl's Moving Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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