Howl's Moving Castle Audience in United States
Howl's Moving Castle has an estimated audience of 1,625,275 people in United States. 59.8% are female, 40.2% are male, average age 24.3. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Dog breed, Urban Outfitters, Grinch, Combat sport.
The average Howl's Moving Castle fan in United States is 24.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Dog breed, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Howl's Moving Castle audience skews more female with an average age of 24.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime
Demographics of Howl's Moving Castle fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 24.3 |
| Estimated audience size | 1,625,275 |
Audience persona
The typical Howl's Moving Castle fan in United States is more female, around 24.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 239,577 | 1.34× |
| Texas | 153,018 | 1.1× |
| Florida | 96,921 | 0.88× |
| New York | 82,021 | 0.9× |
| Illinois | 53,754 | 0.99× |
| Washington | 49,547 | 1.52× |
| Pennsylvania | 47,528 | 0.87× |
| Georgia | 46,859 | 0.94× |
| Ohio | 46,345 | 0.93× |
| North Carolina | 45,116 | 0.92× |
| Virginia | 42,251 | 1.07× |
| Michigan | 41,358 | 0.97× |
| Arizona | 38,092 | 1.15× |
| New Jersey | 32,187 | 0.78× |
| Massachusetts | 31,228 | 0.98× |
| Tennessee | 30,935 | 0.95× |
| Colorado | 30,399 | 1.19× |
| Indiana | 29,925 | 1.01× |
| Oregon | 27,666 | 1.49× |
| Missouri | 26,767 | 1.02× |
| Maryland | 25,564 | 0.91× |
| Utah | 25,429 | 1.75× |
| Minnesota | 23,477 | 1.01× |
| Wisconsin | 21,477 | 0.88× |
| Oklahoma | 21,008 | 1.16× |
| Kentucky | 20,390 | 1× |
| South Carolina | 18,616 | 0.76× |
| Alabama | 17,642 | 0.78× |
| Nevada | 16,938 | 1.08× |
| Louisiana | 15,517 | 0.74× |
| Connecticut | 14,309 | 0.88× |
| Arkansas | 13,315 | 0.99× |
| Kansas | 12,038 | 0.94× |
| Iowa | 11,669 | 0.87× |
| Idaho | 10,715 | 1.31× |
| Hawaii | 9,265 | 1.33× |
| New Mexico | 9,004 | 1.1× |
| Mississippi | 8,553 | 0.64× |
| Nebraska | 7,188 | 0.88× |
| West Virginia | 6,016 | 0.79× |
| New Hampshire | 5,628 | 0.88× |
| Maine | 5,562 | 0.96× |
| Montana | 4,937 | 1.09× |
| Alaska | 4,555 | 1.31× |
| Rhode Island | 4,380 | 0.85× |
| Washington, District of Columbia | 4,215 | 0.86× |
| Delaware | 3,052 | 0.68× |
| South Dakota | 3,041 | 0.81× |
| Vermont | 3,017 | 1.06× |
| North Dakota | 2,676 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Dog breed | 2.84× | Pets & Animals |
| Urban Outfitters | 3.25× | Shopping |
| Grinch | 5.99× | Movies & TV |
| Combat sport | 2.04× | Sports |
| Vocal harmony | 5.68× | Music & Radio |
| Product design | 2.08× | Business & Career |
| Goop | 5.36× | Internet & Social Media |
| Eyelashes Regrow | 13.99× | Beauty & Wellness |
| Historic site | 3.54× | Arts & Culture |
| Winemaking | 3.62× | Food & Beverages |
| La Jolla | 7.1× | Travel & Leisure |
| Home staging | 3.9× | Home & Garden |
| Nebraska Cornhuskers football | 2.54× | Sports |
| Google Home | 4.24× | Technology & Electronics |
| UK garage | 3.55× | Music & Radio |
| Hibachi | 4.96× | Food & Beverages |
| Monogram | 2.4× | Home & Garden |
| Monmouth County, New Jersey | 5.99× | Travel & Leisure |
| Wok | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.29 |
| Patriotism | CONSERVATISM | 1.96 |
| Mindfulness | BALANCE | 1.54 |
| Extroversion | THRILL | 1.47 |
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Canada | 7.0% |
| Japan | 6.5% |
See Howl's Moving Castle audiences in other countries
More Anime audiences in United States
- Dragon Ball Z (10,869,907)
- Dragon Ball (anime) (3,574,466)
- Spirited Away (3,024,084)
- Dragon Ball Super (2,873,192)
- Bleach (anime) (2,392,029)
Frequently asked questions
How many fans does Howl's Moving Castle have in United States?
Howl's Moving Castle has an estimated audience of 1,625,275 people in United States, concentrated in California and Texas.
What is the gender split and age of Howl's Moving Castle fans?
59.8% of Howl's Moving Castle fans are female, 40.2% are male, with an average age of 24.3 years.
Which brands do Howl's Moving Castle fans like most?
Howl's Moving Castle fans show strongest brand affinity for Queens College, City University of New York (20×), Dog breed (2.84×), and Urban Outfitters (3.25×) over the country average.
Where do Howl's Moving Castle fans live in United States?
Howl's Moving Castle fans in United States are most concentrated in California (reach 239,577), Texas (reach 153,018), and Florida (reach 96,921). These three regions account for the largest share of the active audience.
What other brands do Howl's Moving Castle fans also like?
Beyond Howl's Moving Castle itself, the audience over-indexes on Dog breed (2.84×), Urban Outfitters (3.25×), Grinch (5.99×), and Combat sport (2.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Howl's Moving Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.