HP Instant Ink Audience in United States

HP Instant Ink logo

HP Instant Ink has an estimated audience of 1,407,207 people in United States. 55.4% are female, 44.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Wikia, Kay Arthur.

The average HP Instant Ink fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (7.05× the country average). Demographically, the HP Instant Ink audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of HP Instant Ink fans

Demographic split for HP Instant Ink audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.0
Estimated audience size1,407,207

Audience persona

The typical HP Instant Ink fan in United States is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for HP Instant Ink in United States
RegionReachAffinity
California144,7650.94×
Texas142,2831.18×
Florida124,7251.31×
New York70,5740.9×
Georgia57,2171.32×
North Carolina52,9071.25×
Pennsylvania51,6991.09×
Illinois46,1370.98×
Ohio45,1151.04×
Michigan39,2971.07×
Virginia36,7111.07×
New Jersey33,3290.93×
Tennessee30,2951.07×
Arizona28,9881.01×
South Carolina28,6131.35×
Indiana27,8791.08×
Maryland25,8161.07×
Washington25,6070.91×
Missouri24,6961.09×
Alabama23,3331.19×
Massachusetts21,8350.79×
Colorado21,6310.98×
Louisiana21,2961.17×
Wisconsin19,3700.91×
Kentucky18,5591.05×
Oklahoma18,2081.17×
Minnesota17,0720.85×
Oregon15,3730.95×
Utah14,5541.15×
Mississippi13,4481.16×
Connecticut12,6940.9×
Kansas11,7571.06×
Nevada11,6170.85×
Arkansas11,6141×
Iowa10,6200.92×
Idaho8,8251.25×
New Mexico8,0181.14×
West Virginia7,2191.1×
Nebraska6,3320.9×
Hawaii5,1870.86×
New Hampshire4,8280.87×
Maine4,5120.9×
Delaware3,9621.02×
Rhode Island3,3840.76×
Montana3,2880.84×
Washington, District of Columbia2,8720.68×
South Dakota2,6880.83×
Alaska2,2510.75×
North Dakota2,0410.71×
Vermont2,0150.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HP Instant Ink audience
BrandAffinityCategory
Vocal harmony7.05×Music & Radio
Historic site5.21×Arts & Culture
Governor of Michigan9.05×Politics & Society
Wikia3.87×Internet & Social Media
Kay Arthur22.25×Literature
Goop4.33×Internet & Social Media
Hipster7.55×Politics & Society
Grinch3.15×Movies & TV
Kendra Scott2.14×Fashion & Accessoires
Jesse Plemons2.49×Movies & TV
Wok4.66×Food & Beverages
Fathead (brand)10.93×Arts & Culture
El Paso County, Colorado8.76×Travel & Leisure
Fairy godmother4.67×Literature
Cherish (group)6.68×Music & Radio
Hibachi4.81×Food & Beverages
Google Home3.93×Technology & Electronics
Nebraska Cornhuskers football1.9×Sports
Home staging2.72×Home & Garden
Grace Slick4.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HP Instant Ink audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
Luxury OrientationPREMIUM1.39
Risk AppetiteTHRILL1.38
Price SensitivityPREMIUM1.27
Need for SecurityCONSERVATISM1.21
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for HP Instant Ink
CountryShare
United States47.2%
United Kingdom14.3%
France9.6%

See HP Instant Ink audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does HP Instant Ink have in United States?

HP Instant Ink has an estimated audience of 1,407,207 people in United States, concentrated in California and Texas.

What is the gender split and age of HP Instant Ink fans?

55.4% of HP Instant Ink fans are female, 44.6% are male, with an average age of 42.0 years.

Which brands do HP Instant Ink fans like most?

HP Instant Ink fans show strongest brand affinity for Vocal harmony (7.05×), Historic site (5.21×), and Governor of Michigan (9.05×) over the country average.

Where do HP Instant Ink fans live in United States?

HP Instant Ink fans in United States are most concentrated in California (reach 144,765), Texas (reach 142,283), and Florida (reach 124,725). These three regions account for the largest share of the active audience.

What other brands do HP Instant Ink fans also like?

Beyond HP Instant Ink itself, the audience over-indexes on Historic site (5.21×), Governor of Michigan (9.05×), Wikia (3.87×), and Kay Arthur (22.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HP Instant Ink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.