hunting and fishing Audience in United States

hunting and fishing logo

hunting and fishing has an estimated audience of 846,775 people in United States. 27.4% are female, 72.6% are male, average age 35.2. Top regions: Washington, Texas, California. Top brand affinities: Urban Outfitters, Historic site, Tech News, Product design, Pro-Ject.

The average hunting and fishing fan in United States is 35.2 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, Texas, California. Top brand affinities include Urban Outfitters, Historic site, Tech News, with strongest over-indexing on Urban Outfitters (20.39× the country average). Demographically, the hunting and fishing audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of hunting and fishing fans

Demographic split for hunting and fishing audience in United States
MetricValue
Female27.4%
Male72.6%
Average age35.2
Estimated audience size846,775

Audience persona

The typical hunting and fishing fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for hunting and fishing in United States
RegionReachAffinity
Washington80,0474.71×
Texas43,6140.6×
California41,2200.44×
Florida40,9580.71×
Pennsylvania35,4751.24×
New York25,2270.53×
Oregon16,6001.71×
Georgia16,2810.62×
Michigan16,2740.73×
Ohio16,1140.62×
North Carolina15,9450.63×
Louisiana14,9921.37×
Tennessee13,2950.78×
Virginia13,2000.64×
Wisconsin12,2560.96×
South Carolina12,1650.95×
Kentucky11,5911.09×
Illinois11,4380.41×
Indiana10,5920.68×
Mississippi10,2491.47×
Minnesota10,1240.83×
Missouri9,2810.68×
New Jersey9,0870.42×
Colorado8,7590.66×
Oklahoma8,6180.92×
Alabama7,9360.67×
Arkansas6,7560.97×
Idaho6,5531.54×
West Virginia6,2781.59×
Arizona6,2360.36×
Iowa5,9840.86×
Maryland5,9310.41×
Massachusetts5,7260.34×
Utah4,5000.59×
New Mexico4,3821.03×
Kansas4,2860.64×
Nevada3,7120.45×
Nebraska3,3030.78×
Alaska3,2691.8×
North Dakota3,1951.84×
New Hampshire3,1490.94×
Montana3,0871.31×
South Dakota3,0471.56×
Maine3,0391×
Hawaii2,8890.79×
Connecticut2,8590.34×
Wyoming2,6502.11×
Rhode Island2,6060.97×
Vermont2,5631.72×
Washington, District of Columbia2,3870.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for hunting and fishing audience
BrandAffinityCategory
Urban Outfitters20.39×Shopping
Historic site17.89×Arts & Culture
Tech News14.17×Technology & Electronics
Product design2.69×Business & Career
Pro-Ject5.33×Music & Radio
Kevin Murphy (screenwriter)18.62×Movies & TV
Nebraska2.94×Travel & Leisure
Electrolyte5.08×Health
edureka37.25×Business & Career
Combat sport1.54×Sports
UK garage5.18×Music & Radio
Certified diabetes educator12.54×Business & Career
Horeca14.43×Travel & Leisure
Pillow1.82×Home & Garden
Home equity1.63×Home & Garden
Nebraska Cornhuskers football2.96×Sports
JDSU2.47×Business & Career
Manual labour4.43×Business & Career
Isometric exercise6.12×Sports
Home staging3.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by hunting and fishing audience
TraitClusterScore
PatriotismCONSERVATISM9.59
Luxury OrientationPREMIUM2.19
DIY MentalityTHRILL1.54
Risk AppetiteTHRILL1.39
Design AffinityPREMIUM1.26
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for hunting and fishing
CountryShare
Japan37.7%
United States37.0%
Germany3.6%

See hunting and fishing audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does hunting and fishing have in United States?

hunting and fishing has an estimated audience of 846,775 people in United States, concentrated in Washington and Texas.

What is the gender split and age of hunting and fishing fans?

27.4% of hunting and fishing fans are female, 72.6% are male, with an average age of 35.2 years.

Which brands do hunting and fishing fans like most?

hunting and fishing fans show strongest brand affinity for Urban Outfitters (20.39×), Historic site (17.89×), and Tech News (14.17×) over the country average.

Where do hunting and fishing fans live in United States?

hunting and fishing fans in United States are most concentrated in Washington (reach 80,047), Texas (reach 43,614), and California (reach 41,220). These three regions account for the largest share of the active audience.

What other brands do hunting and fishing fans also like?

Beyond hunting and fishing itself, the audience over-indexes on Historic site (17.89×), Tech News (14.17×), Product design (2.69×), and Pro-Ject (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hunting and fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.