Rascasse Audience Intelligence

hunting and fishing Audience in United States

A data profile of the people who buy, follow and care about hunting and fishing in United States — modelled from more than twelve digital signal sources. hunting and fishing has an estimated audience of 846,775 people in United States.

#9301among Topic in United States

The average hunting and fishing fan in United States is 35.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sportsman's Warehouse, Pitch Perfect, Christina Applegate, with strongest over-indexing on Sportsman's Warehouse (12.19× the country average).

Demographically, the hunting and fishing audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical hunting and fishing fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Sportsman's Warehouse.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hunting and fishing profile in United States.

Audience size
847K
in United States
Gender
27.4%♀
72.6% male
Age
35.2
average years
Country rank
#26447
Topic in United States
Fig. 01

Search interest · 12-month trend

+501%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hunting and fishing fans

27.4% are female, 72.6% are male, average age 35.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for hunting and fishing audience in United States
MetricValue
Female27.4%
Male72.6%
Average age35.2
Estimated audience size846,775
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the hunting and fishing audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

37.0%

of the worldwide hunting and fishing audience comes from United States.

Worldwide audience distribution share by country for hunting and fishing
CountryShare
Japan37.7%
United States37.0%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hunting and fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

hunting and fishing fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K2.91×
02West Virginia~7K1.78×
03Alaska~3K1.75×
04Wyoming~2K1.58×
05Mississippi~10K1.52×
06Louisiana~20K1.41×
07Idaho~6K1.40×
08Alabama~20K1.35×
09Oregon~10K1.27×
10Arkansas~9K1.27×
11Kentucky~10K1.21×
12South Carolina~20K1.19×
13Minnesota~10K1.18×
14Iowa~8K1.18×
15New Mexico~5K1.18×
16Tennessee~20K1.11×
17Missouri~10K1.10×
18South Dakota~2K1.10×
19Wisconsin~10K1.09×
20Colorado~10K1.07×
21North Dakota~2K1.04×
22Utah~8K1.02×
23Kansas~7K1.00×
24Oklahoma~9K0.99×
25North Carolina~20K0.96×
26Pennsylvania~30K0.95×
27Arizona~20K0.94×
28Washington~20K0.92×
29Nebraska~4K0.91×
30Rhode Island~2K0.91×
31Hawaii~3K0.90×
32Delaware~2K0.89×
33Maine~3K0.87×
34New Hampshire~3K0.86×
35Washington, District of Columbia~2K0.85×
36Georgia~20K0.81×
37Michigan~20K0.81×
38Nevada~7K0.80×
39Indiana~10K0.79×
40Ohio~20K0.75×
41Connecticut~6K0.75×
42Virginia~10K0.72×
43Texas~50K0.69×
44Massachusetts~10K0.64×
45Maryland~9K0.63×
46New Jersey~10K0.61×
47Illinois~20K0.54×
48Florida~30K0.53×
49New York~20K0.51×
50California~30K0.37×
Fig. 06

Affinity by region

Affinity by region — hunting and fishing, United States
0.37×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hunting and fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hunting and fishing audience
#·InterestCategoryAffinity×
01Big Apple BagelsFood & Beverages37.92×
02Whitetail PropertiesHome & Garden19.34×
03Pitch PerfectMovies & TV18.09×
04Jason SegelMovies & TV15.82×
05Isla FisherMovies & TV15.71×
06Torchy's TacosFood & Beverages14.48×
07BoratMovies & TV13.85×
08Christina ApplegateMovies & TV12.93×
09Sportsman's WarehouseShopping12.19×
10Beer gardenFood & Beverages10.74×
11Boot BarnFashion & Accessoires10.13×
12AnglingSports5.62×
13Discount TireShopping5.34×
14Weather forecastingHome & Garden5.16×
15Fly fishingSports4.38×
16Sex and the CityMovies & TV4.29×
17Diaper bagKids & Family4.17×
18Solar energyHome & Garden3.71×
19Hardware storeHome & Garden3.37×
20Donald TrumpPolitics & Society2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hunting and fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hunting and fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM14.11×
Risk AppetiteTHRILL1.87×
DIY MentalityTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hunting and fishing audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
MindfulnessBALANCE0.69×
Early Adopter MentalityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hunting and fishing have in United States?

hunting and fishing has an estimated audience of 846,775 people in United States, concentrated in Texas and California.

02

What is the gender split and age of hunting and fishing fans?

27.4% of hunting and fishing fans are female, 72.6% are male, with an average age of 35.2 years.

03

Which brands do hunting and fishing fans like most?

hunting and fishing fans show strongest brand affinity for Sportsman's Warehouse (12.19×), Pitch Perfect (18.09×), and Christina Applegate (12.93×) over the country average.

04

Where do hunting and fishing fans live in United States?

hunting and fishing fans in United States are most concentrated in Texas (reach ~50K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do hunting and fishing fans also like?

Beyond hunting and fishing itself, the audience over-indexes on Pitch Perfect (18.09×), Christina Applegate (12.93×), Boot Barn (10.13×), and Isla Fisher (15.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See hunting and fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for hunting and fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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