hunting and fishing Audience in United States

Demographics of hunting and fishing fans

Audience persona

The typical hunting and fishing fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Pitch Perfect.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See hunting and fishing audiences in other countries

• hunting and fishing — Germany
• hunting and fishing — United Kingdom
• hunting and fishing — France
• hunting and fishing — Italy
• hunting and fishing — Spain
• hunting and fishing — Brazil
• hunting and fishing — Japan
• hunting and fishing — South Korea
• hunting and fishing — India

More audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does hunting and fishing have in United States?

hunting and fishing has an estimated audience of 846,775 people in United States, concentrated in Washington and Texas.

What is the gender split and age of hunting and fishing fans?

27.4% of hunting and fishing fans are female, 72.6% are male, with an average age of 35.2 years.

Which brands do hunting and fishing fans like most?

hunting and fishing fans show strongest brand affinity for Pitch Perfect (24.27×), High jump (71.26×), and Isla Fisher (15.02×) over the country average.

Where do hunting and fishing fans live in United States?

hunting and fishing fans in United States are most concentrated in Washington (reach 80,047), Texas (reach 43,614), and California (reach 41,220). These three regions account for the largest share of the active audience.

What other brands do hunting and fishing fans also like?

Beyond hunting and fishing itself, the audience over-indexes on High jump (71.26×), Isla Fisher (15.02×), Bachelor of Business Administration (37.25×), and Sex and the City (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hunting and fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.