Rascasse Audience Intelligence

Huntington, West Virginia Audience in United States

A data profile of the people who buy, follow and care about Huntington, West Virginia in United States — modelled from more than twelve digital signal sources. Huntington, West Virginia has an estimated audience of 847,550 people in United States.

#92among Department store in United States#2466among POI in United States#2003in Travel & Leisure

The average Huntington, West Virginia fan in United States is 40.8 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, New York.

Top brand affinities include Cincinnati Reds, Hardware store, Pharmacy, with strongest over-indexing on Cincinnati Reds (4.03× the country average).

Demographically, the Huntington, West Virginia audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Huntington, West Virginia fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Cincinnati Reds.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huntington, West Virginia profile in United States.

Audience size
848K
in United States
Gender
63.8%♀
36.2% male
Age
40.8
average years
Country rank
#26431
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Huntington, West Virginia fans

63.8% are female, 36.2% are male, average age 40.8.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Huntington, West Virginia audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.8
Estimated audience size847,550
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Huntington, West Virginia audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

76.8%

of the worldwide Huntington, West Virginia audience comes from United States.

Worldwide audience distribution share by country for Huntington, West Virginia
CountryShare
United States76.8%
Germany17.3%
Netherlands2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huntington, West Virginia audience in United States is strongest.

Fig. 05

Top regions by affinity

Huntington, West Virginia fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K10.05×
02West Virginia~30K7.98×
03Michigan~100K6.21×
04Minnesota~40K2.96×
05Indiana~40K2.67×
06Kentucky~20K1.68×
07Illinois~50K1.66×
08New York~70K1.41×
09Vermont~2K1.05×
10Pennsylvania~30K1.02×
11Washington, District of Columbia~2K0.96×
12Virginia~20K0.83×
13Colorado~10K0.82×
14Wisconsin~10K0.77×
15Massachusetts~9K0.55×
16California~50K0.54×
17North Dakota<1K0.53×
18Tennessee~9K0.52×
19Maryland~8K0.52×
20Idaho~2K0.52×
21Utah~4K0.51×
22Connecticut~4K0.50×
23Alaska<1K0.50×
24New Hampshire~2K0.48×
25Florida~30K0.46×
26Maine~1K0.46×
27South Dakota<1K0.46×
28Arkansas~3K0.45×
29Montana~1K0.45×
30Louisiana~5K0.44×
31Delaware~1K0.44×
32Alabama~5K0.43×
33Rhode Island~1K0.43×
34North Carolina~10K0.41×
35South Carolina~5K0.41×
36Oregon~4K0.41×
37Nebraska~2K0.41×
38New Jersey~9K0.40×
39Mississippi~3K0.40×
40Washington~7K0.39×
41Missouri~5K0.39×
42Oklahoma~4K0.38×
43Iowa~3K0.38×
44Hawaii~1K0.37×
45Georgia~9K0.36×
46Kansas~2K0.36×
47Texas~30K0.35×
48Arizona~6K0.35×
49Nevada~3K0.35×
50New Mexico~1K0.35×
Fig. 06

Affinity by region

Affinity by region — Huntington, West Virginia, United States
0.35×1.00×10.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huntington, West Virginia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huntington, West Virginia audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports4.03×
02Hardware storeHome & Garden2.38×
03Amazon KindleLiterature2.31×
04Internet service providerTechnology & Electronics2.07×
05Private equityBusiness & Career1.89×
06Private schoolKids & Family1.85×
07Non-alcoholic beverageFood & Beverages1.83×
08Dolly PartonMusic & Radio1.81×
09PharmacyBusiness & Career1.79×
10Charitable organizationPolitics & Society1.76×
11Rail transportTravel & Leisure1.75×
12Employment agencyBusiness & Career1.69×
13Britney SpearsMusic & Radio1.67×
14Detroit PistonsSports1.65×
15FanaticsFashion & Accessoires1.61×
16Life insuranceBusiness & Career1.54×
17Discount TireShopping1.54×
18PersonalisationHome & Garden1.54×
19Air pollutionHealth1.54×
20Slow cookerFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huntington, West Virginia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huntington, West Virginia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
DIY MentalityTHRILL1.69×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huntington, West Virginia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Sports ActivityPOWER0.60×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Huntington, West Virginia have in United States?

Huntington, West Virginia has an estimated audience of 847,550 people in United States, concentrated in Ohio and Michigan.

02

What is the gender split and age of Huntington, West Virginia fans?

63.8% of Huntington, West Virginia fans are female, 36.2% are male, with an average age of 40.8 years.

03

Which brands do Huntington, West Virginia fans like most?

Huntington, West Virginia fans show strongest brand affinity for Cincinnati Reds (4.03×), Hardware store (2.38×), and Pharmacy (1.79×) over the country average.

04

Where do Huntington, West Virginia fans live in United States?

Huntington, West Virginia fans in United States are most concentrated in Ohio (reach ~300K), Michigan (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Huntington, West Virginia fans also like?

Beyond Huntington, West Virginia itself, the audience over-indexes on Hardware store (2.38×), Pharmacy (1.79×), Charitable organization (1.76×), and Britney Spears (1.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Huntington, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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