Huntington, West Virginia Audience in United States

Huntington, West Virginia logo

Huntington, West Virginia has an estimated audience of 847,550 people in United States. 63.8% are female, 36.2% are male, average age 40.8. Top regions: Ohio, Michigan, New York. Top brand affinities: Sinaloa, Iztaccihuatl, Leverage (TV series), Life of Pi, Food quality.

The average Huntington, West Virginia fan in United States is 40.8 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, New York. Top brand affinities include Sinaloa, Iztaccihuatl, Leverage (TV series), with strongest over-indexing on Sinaloa (2.54× the country average). Demographically, the Huntington, West Virginia audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Huntington, West Virginia fans

Demographic split for Huntington, West Virginia audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.8
Estimated audience size847,550

Audience persona

The typical Huntington, West Virginia fan in United States is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Huntington, West Virginia in United States
RegionReachAffinity
Ohio270,26910.35×
Michigan140,4736.34×
New York70,6321.49×
California52,2630.56×
Illinois49,5191.75×
Indiana42,9272.77×
Minnesota36,5933.01×
Pennsylvania29,8551.05×
Florida26,0840.45×
Texas25,9350.36×
West Virginia18,6354.72×
Virginia16,9690.82×
Kentucky15,8771.49×
Colorado11,3000.85×
Wisconsin9,9240.78×
North Carolina9,8320.39×
Massachusetts9,2250.55×
Georgia9,0310.35×
New Jersey8,5890.4×
Tennessee8,1690.48×
Maryland7,2150.5×
Washington6,6180.39×
Arizona5,6740.33×
Missouri4,9020.36×
Alabama4,6600.39×
South Carolina4,5550.36×
Louisiana4,4790.41×
Connecticut4,0840.48×
Oregon3,8030.39×
Utah3,4300.45×
Oklahoma3,1500.33×
Arkansas2,7700.4×
Nevada2,5270.31×
Washington, District of Columbia2,3680.93×
Iowa2,2500.32×
Mississippi2,1770.31×
Idaho1,9730.46×
Kansas1,9040.29×
Vermont1,4841×
Nebraska1,4000.33×
New Hampshire1,3630.41×
Maine1,1170.37×
Hawaii9150.25×
New Mexico9100.21×
Rhode Island8350.31×
Delaware6820.29×
Montana6580.28×
North Dakota6530.37×
South Dakota5480.28×
Alaska5200.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huntington, West Virginia audience
BrandAffinityCategory
Sinaloa2.54×Travel & Leisure
Iztaccihuatl8.15×
Leverage (TV series)1.66×Movies & TV
Life of Pi1.88×Movies & TV
Food quality2.62×Food & Beverages
The Tree of Life (film)1.83×Movies & TV
Academy Award for Best Film Editing1.82×Movies & TV
Omaha Storm Chasers2.02×Sports
IWeb1.72×
Isabel Pantoja1.72×Music & Radio
Summer Days (And Summer Nights!!)1.82×Music & Radio
Flattop grill1.72×Home & Garden
Grammy Award for Best Pop Vocal Album1.53×Music & Radio
Tate St Ives1.56×
Urla, İzmir2.82×Travel & Leisure
Ole Ivars1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huntington, West Virginia audience
TraitClusterScore
DIY MentalityTHRILL1.27
Community OrientationOPEN1.15
Price SensitivityPREMIUM1.14
Family OrientationCONSERVATISM1.11
Need for SecurityCONSERVATISM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Huntington, West Virginia
CountryShare
United States77.1%
Germany17.0%
Netherlands2.4%

See Huntington, West Virginia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Huntington, West Virginia have in United States?

Huntington, West Virginia has an estimated audience of 847,550 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Huntington, West Virginia fans?

63.8% of Huntington, West Virginia fans are female, 36.2% are male, with an average age of 40.8 years.

Which brands do Huntington, West Virginia fans like most?

Huntington, West Virginia fans show strongest brand affinity for Sinaloa (2.54×), Iztaccihuatl (8.15×), and Leverage (TV series) (1.66×) over the country average.

Where do Huntington, West Virginia fans live in United States?

Huntington, West Virginia fans in United States are most concentrated in Ohio (reach 270,269), Michigan (reach 140,473), and New York (reach 70,632). These three regions account for the largest share of the active audience.

What other brands do Huntington, West Virginia fans also like?

Beyond Huntington, West Virginia itself, the audience over-indexes on Iztaccihuatl (8.15×), Leverage (TV series) (1.66×), Life of Pi (1.88×), and Food quality (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huntington, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.